Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Reporting & Analytics
    4. What does 'Safari (in-app)' mean in Google Analytics browser traffic?

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    What does 'Safari (in-app)' mean in Google Analytics browser traffic?

    Reporting & Analytics
    3
    3
    39233
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • b4cab
      b4cab last edited by

      Hi, can anyone explain what 'Safari (in-app)' refers to in my browser sources?

      Also, it has a very high bounce rate - any ideas why?

      1 Reply Last reply Reply Quote 1
      • Mobilio
        Mobilio @Martijn_Scheijbeler last edited by

        This also happens in other social networks - Twitter, G+, Pinterest, LinkedIn, etc.

        So if some app there opens web inside of app - this is "Safari (in-app)" in GA.

        1 Reply Last reply Reply Quote 3
        • Martijn_Scheijbeler
          Martijn_Scheijbeler last edited by

          Imagine you're in the Facebook application and you open an article you see in the news feed, well that's your Safari browser in application. So the likeliness of the user bouncing is very high as you usually only engage with the link you're clicking.

          Mobilio 1 Reply Last reply Reply Quote 4
          • 1 / 1
          • First post
            Last post

          Got a burning SEO question?

          Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


          Start my free trial


          Browse Questions

          Explore more categories

          • Moz Tools

            Chat with the community about the Moz tools.

          • SEO Tactics

            Discuss the SEO process with fellow marketers

          • Community

            Discuss industry events, jobs, and news!

          • Digital Marketing

            Chat about tactics outside of SEO

          • Research & Trends

            Dive into research and trends in the search industry.

          • Support

            Connect on product support and feature requests.

          • See all categories

          Related Questions

          • ViviCa1

            Attribution of conversions to payment gateway in Google Analytics

            Hi all, We have been having a problem for a while now where most transactions are attributed to referrals from our payment gateway Sagepay. The issue started a couple of months ago, when we finally upgraded our website to https:// for logged in users and transactions. Before, when we were using http://, transactions were attributed to the correct channel. Even weirder, we upgraded 4 websites and only 2 of them have the issue now, the other two continue to attribute transactions correctly. I added Sagepay to the referral exclusion list which made no difference. Over the weekend, we upgraded to the global site tag and it seems to have improved somewhat, but yesterday 50% of transactions were still attributed to referral/sagepay. I am also seeing an odd issue, where for half of the transactions, the revenue and transaction are attributed to one channel, but the products (quantity) are attributed to another. One of the channels is always referral/sagepay and the other is the channel that the transaction should be attributed to. Has anyone seen this issue before? I'd appreciate any tips that might help us fix this issue. Thanks in advance!

            Reporting & Analytics | | ViviCa1
            0
          • Sable_Group

            What is google / cpc under source on Google Analytics?

            Google Analytics drop in traffic

            Reporting & Analytics | | Sable_Group
            0
          • Cocoonfxmedia

            Google Analytics - Average Position

            Hi Just trying to get some clarity on Google Analytics Average Positions in "Aquistions/Search Engine Optimisation". For a very competitive keyword Google Analytics is saying i am on average position of 6.  Is this Page 6?  I am assuming position six would be 1.6?

            Reporting & Analytics | | Cocoonfxmedia
            0
          • RASEO

            Referral Traffic from Google

            Hello, I have a question about my company's new website. I've worked in SEO and studied Google Analytics results for a few years now but have never really come across something like this. I started in this position in January of this year and when I started breaking down the traffic sources in Google Analytics, I noticed most of the traffic was coming from Google.com as a referral source. I had never seen Google.com as a referral source before so I looked into options for what it could be. It was not a paid ad and our organic traffic was coming through in Analytics, Before I could get any further, our new website was launched (we switched CRM's to WordPress) and the referral traffic from google went from 2,966 in January of 2015 to 22 in February 2015. for more comparison, in February of 2014, the referral traffic from Google was 2,496. I expected a drop when we switched CRM's but we correctly re-directed all pages and created a new sitemap and our organic traffic is up since the switch (not enough to cover drop in referral). I thought at first this had to do with our Google sellers account being de-activated when we made the switch, but I quickly fixed this over a month ago and no change. I'm wondering if anyone has ever seen Google.com come through as a referral source in Google Analytics and if they we're able to figure out what it actually was. This would be a great help! Thank you, Alex

            Reporting & Analytics | | RASEO
            1
          • aaronprimal

            Referral Traffic vs. Campaign Traffic in Google Analytics

            I have two sites: a blog and an ecommerce site. The blog funnels people to the ecommerce site. In Analytics I'm seeing declines in referral traffic from the blog to the ecommerce site. During the same time I'm seeing an increase in campaign traffic to the ecommerce site, with most campaign traffic coming from the blog. I believe the increase in campaign traffic is largely a result of simply having installed more tracking links. This leads me to believe that the declines I'm seeing in referral traffic is simply a result of the increase in campaign traffic. In other words, what was once counted and reported as being referral traffic is now being counted and reported as campaign traffic. So my question is this: In Google Analytics is campaign traffic ALSO reported as referral traffic, or is campaign traffic reported separately and not duplicated in referral traffic reports? I'll provide a concrete example to make this more clear in case it isn't: Say site X sends 1000 visits each month to site Y. Say 50 of those visits come from a single link on X. If that link is changed so that campaign Z data info added (via the Google URL Builder), would you expect to then see 950 referral visits each month from site X to site Y plus 50 campaign visits to site Y via new campaign Z, or would you continue to see 1000 referral visits plus the new 50 campaign visits? Many thanks in advance to anyone that can shed some light on this.

            Reporting & Analytics | | aaronprimal
            0
          • nyc-seo

            Google Analytics for example.com and www.example.com

            Hello. I have had a Google Analytics account set up to track the property www.example.com for several years. In Google Webmaster Tools, I recently set the preferred domain to example.com (without the www), and we put in a rewrite from www to no-www in the .htaccess file. Should I now change the url of the property in Google Analytics to example.com (without the www), or does Google Analytics see the two urls as the same? Thank you!

            Reporting & Analytics | | nyc-seo
            0
          • Towelsrus

            How do I manually add transactions to Google Analytics

            We are seeing Google Analytic's drop transaction on our site so therefore all the figures are skewed. Is there a way I can manually add transactions to GA to cover the missing one?

            Reporting & Analytics | | Towelsrus
            0
          • vijayvasu

            Google Analytics Admin account not allowing us to add other users?

            Our Google Analytics Administrator account is not giving us access to the User Manager, and because of that we are unable to add users; have you ever ran in to a problem such as this, if so what was your solution. Thanks a Billion impressions, Vijay E2qE9.jpg

            Reporting & Analytics | | vijayvasu
            0

          Get started with Moz Pro!

          Unlock the power of advanced SEO tools and data-driven insights.

          Start my free trial
          Products
          • Moz Pro
          • Moz Local
          • Moz API
          • Moz Data
          • STAT
          • Product Updates
          Moz Solutions
          • SMB Solutions
          • Agency Solutions
          • Enterprise Solutions
          • Digital Marketers
          Free SEO Tools
          • Domain Authority Checker
          • Link Explorer
          • Keyword Explorer
          • Competitive Research
          • Brand Authority Checker
          • Local Citation Checker
          • MozBar Extension
          • MozCast
          Resources
          • Blog
          • SEO Learning Center
          • Help Hub
          • Beginner's Guide to SEO
          • How-to Guides
          • Moz Academy
          • API Docs
          About Moz
          • About
          • Team
          • Careers
          • Contact
          Why Moz
          • Case Studies
          • Testimonials
          Get Involved
          • Become an Affiliate
          • MozCon
          • Webinars
          • Practical Marketer Series
          • MozPod
          Connect with us

          Contact the Help team

          Join our newsletter
          Moz logo
          © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
          • Accessibility
          • Terms of Use
          • Privacy

          Looks like your connection to Moz was lost, please wait while we try to reconnect.