Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Adding Reviews to JSON Product Schema Markup
-
Hi everyone,
Below is an example of some JSON product schema markup I'd like to integrate into my site. My question is, what do I need to do to incorporate the individual reviews on a product page as well? I've tried a few different things but I can't get it to validate.
-
AH! OK, gotcha. In that case, Martijn was right - you'll need to add the Review type. Required fields for the Review type are:
- reviewBody (text)
- reviewRating (of type: Rating)
- author (of type: Person or Organization)
So the markup would look something like this:
-
Hi Ruth,
I was seeing the error when I actually tried to add the Review markup. The code above definitely validates just fine.
There actually is user-generated review text on each product page which is what I'd like to get added to the markup I provided above.
I've done it with HTML in the past but this is my first run with JSON.
Any idea of what that would look like?
Here is the example that I can't get to validate:
-
Hi Jeff,
I don't know that I agree with Martijn on this one (which is rare for us!). In my view, it's not necessary to have the Review type on-page if there's no review text on the page. Everything about this looks fine to me, and I was able to run it through the Google Structured Data Testing tool at https://search.google.com/structured-data/testing-tool with no problem. Can you tell me a bit more about how you were trying to validate, and the error you were seeing?
-
Hi Jeff,
What you need to do is relate the product/offer to the Review Schema that you can find here: http://schema.org/Review, if you embed it this way it will make sure it's connected with the right relation.
Martijn
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Product pages are throwing Missing field "image" and Missing field "price" in Wordpress Woocommerce
I have a wordpress wocommerce website where I have uploaded 100s of products but it's giving me error in GSC under merchant listing tab. When I tested it show missing field image and missing field price. I have done everything according to https://developers.google.com/search/docs/appearance/structured-data/product#merchant-listing-experiences and applied fixed i.e. images are 800x800 and price range is also there. What else can be done here?!merchant listing.jpg
Technical SEO | | Ravi_Rana0 -
Truncated product names
Due to the restraints of category page layout many of the products in certain categories have the product titles truncated, in some cases missing off 2-5 words depending on the product in question. The product name which displays on the category page is lifted straight from the product page itself, so not possible to do something like "product name including spec..." to place ... to indicate a bit more. I'm assuming not but just wanted to check that Google will not frown on this. Text is not being hidden it just does not render fully in the restricted space. So there is a scenario of 'bits of' text in the source not displaying on the rendered page.
Technical SEO | | MickEdwards0 -
Has anyone had issues with Bazaarvoice and schema.org?
About a year ago we started using Bazaarvoice to get reviews for our products, and it has been great as far as accumulating content, but Google is not taking the schema.org data and displaying it on the SERP. Someone has told me it is because we are offering multiple products, or that our schema.org tags are incorrect but when I compare our code to other travel sites it seems like everyone is doing something different. This is especially annoying since the Google schema markup check says everything is fine. Does anyone have any advice or similar experiences? Thanks.
Technical SEO | | tripcentral0 -
Is it worth adding schema markup to articles?
I know things like location, pagination, breadcrumbs, video, products etc have value in using schema markup. What about things like articles though? Is it worth all the work involved in having the pages mark up automatically? How does this effect SEO, and is it worthwhile? Thanks, Spencer
Technical SEO | | MarloSchneider0 -
ECommerce: Best Practice for expired product pages
I'm optimizing a pet supplies site (http://www.qualipet.ch/) and have a question about the best practice for expired product pages. We have thousands of products and hundreds of our offers just exist for a few months. Currently, when a product is no longer available, the site just returns a 404. Now I'm wondering what a better solution could be: 1. When a product disappears, a 301 redirect is established to the category page it in (i.e. leash would redirect to dog accessories). 2. After a product disappers, a customized 404 page appears, listing similar products (but the server returns a 404) I prefer solution 1, but am afraid that having hundreds of new redirects each month might look strange. But then again, returning lots of 404s to search engines is also not the best option. Do you know the best practice for large ecommerce sites where they have hundreds or even thousands of products that appear/disappear on a frequent basis? What should be done with those obsolete URLs?
Technical SEO | | zeepartner1 -
Adding Rel Canonical to multiple pages
Hi, Our CMS generates a lot of duplicate content, (Different versions of every page for 3 different font sizes). There are many other reasons why we should drop this current CMS and go with something else, and we are in the process of doing that. But for now, does anyone know how would I do the following: I've created a spreadsheet that contains the following: Column 1: rel="canonical" tag for URL Column 2: Duplicate Content URL # 1 Column 3: Duplicate Content URL # 2 Column 4: Duplicate Content URL # 3 I want to add the tag from column 1 into the head of every page from column 2,3, and 4. What would be a fast way to do this considering that I have around 1800 rows. Check the screenshot of the builtwith.com result to see more information about the website if that helps. Farris bxySL
Technical SEO | | jdossetti0 -
Can you mark up a page using Schema.org and Facebook Open Graph?
Is it possible to use both Schema.org and Facebook Open Graph for structured data markup? On the Google Webmaster Central blog, they say, "you should avoid mixing the formats together on the same web page, as this can confuse our parsers." Source - http://googlewebmastercentral.blogspot.com/2011/06/introducing-schemaorg-search-engines.html
Technical SEO | | SAMarketing1 -
How to safely reduce the number of 301 redirects / should we be adding so many?
Hi All, We lost a lot of good rankings over the weekend with no obvious cause. Our top keyword went from p3 to p12, for example. Site speed is pretty bad (slower than 92% of sites!) but it has always been pretty bad. I'm on to the dev team to try and crunch this (beyond image optimisation) but I know that something I can effect is the number of 301 redirects we have in place. We have hundreds of 301s because we've been, perhaps incorrectly, adding one every time we find a new crawl error in GWT and it isn't because of a broken link on our site or on an external site where we can't track down the webmaster to fix the link. Is this bad practice, and should we just ignore 404s caused by external broken URLs? If we wanted to reduce these numbers, should we think about removing ones that are only in place due to external broken URLs? Any other tips for safely reducing the number of 301s? Thanks, all! Chris
Technical SEO | | BaseKit0