Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
If I use schema markup for my google reviews, would it be smart to have Google review's on my home page?
-
Hello, Moz's
I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews.
I'm thinking about added scheme markup to show my google reviews. I have a 4.8 rating and 25 reviews.
My first question is: when people see that and then visit my site, would it be good to have the Google reviews on the home page?
My second questions is: Is there any reason why I wouldn't want to add this to my site? None of my competition has done this, so I'm a little apprehensive?
Thanks in advance
-
Hi BlueCorona, How you doin? I would like to ask you a question, I am wondering if I can integrate my google ratings to my homepage using schema scripts. That being said, my plan is to include the numerical ratings through AggregateRating and hopefully be displayed on Google's SERP when someone searches for my website.
Since you mentioned that we can feature the said overall ratings. What would that link be? Should the link be visible on the Homepage itself? Example: "See all reviews" (This will be the anchor text pointing to our google profile placed somewhere in our homepage). *** OR *** Should the link be included on the schema script only. Let's say it will be included on the RelatedLink or SameAs property.
Looking forward for your insights. Thank you and have a nice day!
-
What Miriam_ Is saying is 100% correct. Thank you for updating me, Miriam!_
I would recommend utilizing a system of getting your own testimonials/reviews reputation stacker is a great one so is white spark I have provided some URLs below you are paid services that allow you to cultivate your own unique testimonials which you can then use schema on however like it is stated below and Marion said you cannot use schema on reviews that are from websites other and yours. Meaning they had to show up there first.
- https://reputationstacker.com/ (great tool)
- https://whitespark.ca/reputation-builder/
- https://whitespark.ca/review-handout-generator/
- https://whitespark.ca/google-review-link-generator/
"The big change here is that when you include third-party syndicated reviews that are not “directly produced by your site,” you should not mark up those reviews with schema. Only “directly produced by your site, not reviews from third-party sites or syndicated reviews” should be marked up, according to these guidelines".
https://developers.google.com/search/docs/data-types/reviews#local-business-reviews
All the best,
Tom
-
If you do decide to add schematic markup to your website for reviews, ensure you are following the guidelines. These were recently updated and you want ep avoid being penalized for featuring third party reviews incorrectly on your website.
Instead of featuring the reviews themselves, you could features your overall google rating. But if you do this, we recommend making sure you include a link to your Google profile to verify that the rating is correct.
Let me know if you have any questions about implementing the schem correctly!
-
Hi There!
No, this would not be a recommended practice to markup your third-party reviews with Scheme. Google recently updated their guidelines specifically regarding this. For more on this, see: http://searchengineland.com/google-updates-local-reviews-schema-guidelines-257745
-
Ok, that looks complicated, but thank you so much!!
I'll try and figure it all out, although I have a company doing it for me, I still like to know what they're doing.
-
The only reason I can think of why you would not want to is if you're in some sort of industry where it is not relevant but those are hard to think of. As far as putting schema on your reviews I strongly recommend it below are two generators of micro data and one of JSON-LD schema use one you like.
- https://webcode.tools/json-ld-generator/review
- https://webcode.tools/microdata-generator/review
- http://tools.seochat.com/tools/review-schema-generator/
- another generator for basic schema https://hallanalysis.com/json-ld-generator/
- and if you use WordPress https://wordpress.org/plugins/schema-app-structured-data-for-schemaorg/
** This is a great article on how to get the stars where your or .8 to show up underneath the snippet the Google SERPS**
https://whitespark.ca/blog/how-to-use-aggregate-review-schema-to-get-stars-in-the-serps/
here is an example of code you could use
All the best,
Tom
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any Success Getting Fake 5 Star Google My Business Reviews Removed From Competitors?
Hi, I am working on a competitor who is obviously building up fake reviews using a 3rd party service. I need to build more evidence. A majority of his reviews on Google My Business, they are done by reviewers with very few reviews (no profile pic), and that seem to review 3-4 companies in the Chicagoland area the exact same day. This happens again and again. It started about 1.5 years ago. Before that everything looks normal. Any idea how much proof I need to actually get those reviews and/or his company removed? I am working on getting access to a private group on Facebook where he talks about it. Thanks in advance!
Reviews and Ratings | | vetofunk1 -
I'm wondering if reviews services like yotpo and reviews.io are worth it.
The reviews services advertise that your reviews and stars will be placed in your Google search results and this helps with rankings. Does anyone have experience using Yotpo or Reviews.io with a brick and mortar business? Or, any business for that matter? Thanks,
Reviews and Ratings | | Jarod45660 -
Schema Markup - Star Ratings
I'm trying to get the star ratings to appear next to our client's website in google search results. Here is the url:https://cstoneroof.com/ I believe I have it setup correctly but am unsure why the stars don't appear: structure data test here I pulled the rating value and count from Facebook. Not sure if it has to be Google reviews or if FB will work as well. Anybody have any thoughts here?
Reviews and Ratings | | a_toohill0 -
Schema Markup Ratings Not Showing Up in SERPs
Hello, I started using the Rich Reviews plugin for WordPress to display ratings and reviews starting on May 27th, but the ratings are not showing up in SERPs yet. Does anyone know why this might be? The link to the website is below. And when I run it through the Structured Data Testing Tool there are no errors. holtscarpetcleaning.com https://search.google.com/structured-data/testing-tool/u/0/?url#url=http%3A%2F%2Fholtscarpetcleaning.com%2F Thanks, Jennifer
Reviews and Ratings | | Jennifer_Hoffman0 -
Moving my photography business to another state. Is it possible to transfer Google My Business listing WITHOUT losing my Google Reviews?
A friend of mine is transitioning her photography business to another state. She moved about 5 years ago and consequently lost all of her Google+/Yelp reviews. Having reviews as a photographer is EXTREMELY important for her business reputation. She doesn't want this to happen again. Is it possible to change the location of a Google my Business page and keep the existing reviews? Thanks
Reviews and Ratings | | RosemaryB0 -
How can I avoid duplicate content when building a review widget?
My website has a profile page for each of the home improvement contractors who signs up. They accumulate reviews on those pages. I want to build a review widget to display our reviews on our contractors' websites. How can I avoid duplicate content issues for the reviews? Example of a profile page with a few reviews: http://www.thehomefixers.com/members/425/waterheaters-plus-llc.php
Reviews and Ratings | | menachemp0 -
Having Yelp Reviews Removed
Since we all work with Yelp on a local basis, I believe many are aware that if a review is placed by a non customer about a company, Yelp will typically remove them if you show that it isn't valid, etc. We all know they made a show of outing those who posted fake reviews as well. Here is a question I have though: Have any of you been aware of Yelp taking down valid negative reviews for companies? I have just run into this and find it somewhat perplexing. If you know of this, I would love to hear how it happens? Thanks,
Reviews and Ratings | | RobertFisher2 -
Migrating Reviews from Old SIte
We recently changed our Website to Word Press and I would like to move the old reviews to the new site. I am concerned Google might not understand the reviews showing up all of a sudden. The old reviews were on a sub-domain (store.domain.com). I will be able to match the dates and text as well as names. Any advice or Best Practice on this? Thanks!
Reviews and Ratings | | Chris6610