Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Changed all external links to 'NoFollow' to fix manual action penalty. How do we get back?
-
I have a blog that received a Webmaster Tools message about a guidelines violation because of "unnatural outbound links" back in August. We added a plugin to make all external links 'NoFollow' links and Google removed the penalty fairly quickly.
My question, how do we start changing links to 'follow' again? Or at least being able to add 'follow' links in posts going forward? I'm confused by the penalty because the blog has literally never done anything SEO-related, they have done everything via social and email. I only started working with them recently to help with their organic presence. We don't want them to hurt themselves at all, but 'follow' links are more NATURAL than having everything as 'NoFollow' links, and it helps with their own SEO by having clean external 'follow' links. Not sure if there is a perfect answer to this question because it is Google we're dealing with here, but I'm hoping someone else has some tips that I may not have thought about.
Thanks!
-
I would probably move forward based on the following two assessments:
A) by a site's traffic figures, content quality, and backlink profile (assessing this within reason). If they receive a lot of traffic, produce great content, and seem to have an appreciable amount of good quality links, then the site in question is very likely "good" and "trustworthy"
B) by the the types of links that are being provided to the site in question. If a certain instance of a link is not promotional, unlike in the case of a sponsored review, then this criterion checks out
If both check out, then I would say it's safe to remove the "nofollow" tag for that particular link.
Now, thinking about things holistically, I would say that if the site does not link out to a degree that seems above-average or high, then I wouldn't worry about potentially "following" nearly all of your links again. You received the penalty because of the the nature of the linking, the specific links that you linked out to, and/or the volume of external linking.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How Many Links to Disavow at Once When Link Profile is Very Spammy?
We are using link detox (Link Research Tools) to evaluate our domain for bad links. We ran a Domain-wide Link Detox Risk report. The reports showed a "High Domain DETOX RISK" with the following results: -42% (292) of backlinks with a high or above average detox risk
Intermediate & Advanced SEO | | Kingalan1
-8% (52) of backlinks with an average of below above average detox risk
-12% (81) of backlinks with a low or very low detox risk
-38% (264) of backlinks were reported as disavowed. This look like a pretty bad link profile. Additionally, more than 500 of the 689 backlinks are "404 Not Found", "403 Forbidden", "410 Gone", "503 Service Unavailable". Is it safe to disavow these? Could Google be penalizing us for them> I would like to disavow the bad links, however my concern is that there are so few good links that removing bad links will kill link juice and really damage our ranking and traffic. The site still ranks for terms that are not very competitive. We receive about 230 organic visits a week. Assuming we need to disavow about 292 links, would it be safer to disavow 25 per month while we are building new links so we do not radically shift the link profile all at once? Also, many of the bad links are 404 errors or page not found errors. Would it be OK to run a disavow of these all at once? Any risk to that? Would we be better just to build links and leave the bad links ups? Alternatively, would disavowing the bad links potentially help our traffic? It just seems risky because the overwhelming majority of links are bad.0 -
How will changing my website's page content affect SEO?
Our company is looking to update the content on our existing web pages and I am curious what the best way to roll out these changes are in order to maintain good SEO rankings for certain pages. The infrastructure of the site will not be modified except for maybe adding a couple new pages, but existing domains will stay the same. If the domains are staying the same does it really matter if I just updated 1 page every week or so, versus updating them all at once? Just looking for some insight into how freshening up the content on the back end pages could potentially hurt SEO rankings initially. Thanks!
Intermediate & Advanced SEO | | Bankable1 -
Does Navigation Bar have an effect on the link juice and the number of internal links?
Hi Moz community, I am getting the "Avoid Too Many Internal Links" error from Moz for most of my pages and Google declared the max number as 100 internal links. However, most of my pages can't have internal links less than 100, since it is a commercial website and there are many categories that I have to show to my visitors by using the drop down navigation bar. Without counting the links in the navigation bar, the number of internal links is below 100. I am wondering if the navigation bar links affect the link juice and counted as internal links by Google. The Same question also applies to the links in the footer. Additionally, how about the products? I have hundreds of products in the category pages and even though I use pagination I still have many links in the category pages (probably more than 100 without even counting the navigation bar links). Does Google count the product links as internal links and how about the effect on the link juice? Here is the website if you want to take a look: http://www.goldstore.com.tr Thank you for your answers.
Intermediate & Advanced SEO | | onurcan-ikiz0 -
SEO Impact of External links in JS tag
We have our JS tag and iframe tag being used over by 100 leading websites. What would be the SEO impact if we added a follow link in the iframe. Would it have any negative impact ? Vivek
Intermediate & Advanced SEO | | kvivek050 -
Internal Links - Dofollow or Nofollow and why?
Hey there Mozzers, I am a question about internal links. If I am writing a article about something and want to link to another one of my articles inside my blog, do i have to make that link nofollow or dofollow? If possible tell me why also. Thanks in advance
Intermediate & Advanced SEO | | Angelos_Savvaidis0 -
URL Value: Menu Links vs Body Content Links
Hi All, I'm a little confused. I have read a number of articles from authority sites that give mixed signals over the importance of menu links vs body content links. It is suggested that whilst all menu links spread link juice equally, Google does not see them as favourably. Inserting a link within the body will add more link juice value to the desired page. Any thoughts would be appreciated. Thanks Mark
Intermediate & Advanced SEO | | Mark_Ch0 -
Do I need to use rel="canonical" on pages with no external links?
I know having rel="canonical" for each page on my website is not a bad practice... but how necessary is it for pages that don't have any external links pointing to them? I have my own opinions on this, to be fair - but I'd love to get a consensus before I start trying to customize which URLs have/don't have it included. Thank you.
Intermediate & Advanced SEO | | Netrepid0 -
Link Research Tools - Detox Links
Hi, I was doing a little research on my link profile and came across a tool called "LinkRessearchTools.com". I bought a subscription and tried them out. Doing the report they advised a low risk but identified 78 Very High Risk to Deadly (are they venomous?) links, around 5% of total and advised removing them. They also advised of many suspicious and low risk links but these seem to be because they have no knowledge of them so default to a negative it seems. So before I do anything rash and start removing my Deadly links, I was wondering if anyone had a). used them and recommend them b). recommend detoxing removing the deadly links c). would there be any cases in which so called Deadly links being removed cause more problems than solve. Such as maintaining a normal looking profile as everyone would be likely to have bad links etc... (although my thinking may be out on that one...). What do you think? Adam
Intermediate & Advanced SEO | | NaescentAdam0