Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Moz Keyword Tool Monthly Volume
-
Ive recently put together a Keyword List of about 100 keywords on the Moz Keyword Explorer tool. One keyword, aerial filming, stood out as very low search volume of 51 - 100. I took the same 100 keywords and passed them through the Google Keyword Planner by Google AdWords. Aerial Filming has an average search volume of 1k - 10k according to the Keyword Planner. Even though Keyword Planner gives me a range of 1k - 10k, the lowest number is still 10 times higher than what the Moz Keyword Explorer was indicating. This drastic difference of volume was consistent across all 100 keywords. All of the Monthly Volume numbers were divided by 10.
Why does Moz Keyword Tool display a search volume that is 10x less than what Google Keyword Planner is suggesting?
-
No, it's not in thousands, if you see 11 – 50 it means that there were less than 50 searches with this keywords last month in your chosen region.
-
I'm embarrassed to ask this question: are the volume numbers displayed in the thousands? (e.g., when a monthly volume shows 11-50, does that actually 11 to 50 people)? I believe the answer is "no," but want to make sure.
-
Thank you for the good answer. It's much appreciated.
-
Google shows you the grouped volume. Which means it takes all variations of your keywords, combines their search volumes and shows you which bracket that volume falls into.
Short version: Keyword Planner is s**t when it comes to checking search volumes.
Ungrouped search volume for your keyword is 140 according to Serpstat and Semrush. http://i.imgur.com/Ke6nVqG.jpg
Moz is using clickstream data to calculate the search volume, which means they have actual data on millions of users and their searches and can calculate the number based on this data.
So, Moz data is way more accurate than what you see in Keyword Planner.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
If we put the disavow links in google, does MOZ crawl the same links?
I have put bad or spam links in disavow file, but still showing in MOZ backlinks. So, I want to know that Why is MOZ not removing the spam links from their system?
Moz Bar | | insidewebanalytics0 -
How do you use Moz to research related topics?
Like most of the folks here I'm a pretty big fan of the content that comes out through Whiteboard Fridays, and I try to apply the things I learn, but one of the WBF videos that I'm following along with does not do a stellar job of detailing execution using Moz KW Explorer. https://a-moz.groupbuyseo.org/blog/related-topics-in-seo-whiteboard-friday Now granted, this came out in 2016, but I still feel the core principle and strategy results in a higher quality piece of content and is still relevant to discovering and understanding searcher task completion requirements, and drafting content that fulfills those requirements. Towards the end Rand sort of mentions that you'll be able to do this with KW explorer, but I'm not really seeing the functionality. The steps I followed were to enter in the keyword in kw explorer, went to keyword suggestions, and selected "based on closely related topics" and ran it, but received no suggestions - came up blank. I then selected "based on broadly related topics" and the same thing happened. I tried this out with the keyword r22, keeping it very broad to start but that didn't seem to work. So what do you all do to perform this sort of research within Moz? Or do you even feel it's relevant in today's Rank Brain driven world?
Moz Bar | | brettmandoes0 -
Moz Bar doesn't show any data and keeps asking me to log in when actually I'm logged in.
Hi all, I've been using Moz Bar for years. It ran well until about three weeks ago. It suddenly failed to show the DA and PA of sites that I open after I log in. And it keeps asking me to log in when I did. I tried to uninstall the Mozbar extension and reinstalled it several times. Nothing worked. I also tried to uninstall Chrome and clear the cookies, still, nothing changed. Did anyone experience this? How do you solve it and make it run on the track? Any information will be appreciated. [admin edited support category]
Moz Bar | | Bennie223310 -
What is a Good Keyword Volume Score?
Hi All! Continuing my series of discussions about the various keyword scores we use here at Moz (previously: Keyword Difficulty & Keyword Opportunity)... Let's move on to Volume. Volume in Moz's tools is expressed in a range, e.g. Bartending Certification has volume of 201-500. These ranges correspond to data we have suggesting that in an average month, that keyword is searched for a minimum of X to a maximum of Y (where X-Y is the volume range). We use clickstream data as well as data from Google AdWords and then some PPC AdWords campaigns we run and have access to when we build the models for our volume data. As such, we've got very high confidence in these numbers -- 95%+ of the time, a given keyword's monthly search volume on Google will fall inside that range. If you want to see all the nitty gritty details, check out Russ Jones post on Moz's Keyword Volume and how we calculate it. As far as a "good" volume score -- higher is usually better, as it means more demand, but lots of keywords with low volume scores can also add up to strong traffic when combined, and they may be more relevant. Capturing exactly the audience you want that also wants you is what SEO is all about. p.s. When Keyword Explorer or Moz Pro gives you a "no data" or "unknown" volume number, it may just mean we haven't collected information from our clickstream providers or AdWords crawls, not that the keyword has no volume (though it sometimes means that, too, we just don't know yet). One way to verify - see if Google Suggest autofills it in when you type in the search box. If it does, that's usually a sign there's at least some volume (even if it's only a few searches a month).
Moz Bar | | randfish11 -
National or local tracking of keywords
I manage an account with +20 locations and have used the default National tracking on keywords, but realized that we might see higher rankings if I choose local tracking. If any of you have any experience in this, please tell the world!
Moz Bar | | peterpumkineater0 -
Need a Reliable Free Bulk Keyword Rank Checker
I have 2,871 keywords that I need to check Google rank for on 4 separate domains. Does anyone know of any FREE tools or plugins available that will allow for this volume that wont get my IP banned by Google? Even the Moz Rank Checker only allows to enter 1 keyword at a time for up to 200 per day. Who would seriously enter in 200 keywords, one by one all day, every day?
Moz Bar | | dsinger0 -
How do I export my keywords from Moz?
Simple question: once you've built up a big set of keywords within Moz, how do you export it back out to use in other places?
Moz Bar | | tcolling0 -
Is Moz Analytics still available to all MozCon attendees?
I thought all Mozcon attendees were going to get access to Moz Analytics even after the convention was over. I can't seem to find were to access it from my campaigns manager dashboard and the Analytics landing page says im on queue to get access.
Moz Bar | | AmberHanson0