Does having an embedded Google Map still count as a positive SEO signal?

[BigChad2]

I know this was true a few years ago, however is there still an advantage to having an embedded map vs. a pop up map in 2017?

[MiriamEllis]

Hey BigChad,

Embedding a G Map wasn't considered a Top 50 local or organic ranking factor in this year's Local Search Ranking Factors survey (https://a-moz.groupbuyseo.org/local-search-ranking-factors). That being said, one thing that could potentially help you is to drive users to Google Maps to get driving directions to your business, as this behavior could potentially influence rankings.

[Katarina-Borovska]

Hi there,

I've heard it used to help back in 2014, but I haven't heard about it for ages. I doubt a little thing like this could help - everyone would do it then! I agree with Don, it can be a valuable thing to have, especially when you have a site or you need clients to visit you. It is certainly a better experience than having to copy the postcode and paste in Google for the map results.

So if I were you, I would add the map so you have it, but I wouldn't be expecting too much when it comes to SEO.

I hope this helps.

Let us know & Good luck!

Katarina

[donsilvernail]

BigChad2,

In my experience, I have not seen embedding a google map make much of a difference in rankings. What it does do however, is increase the user experience on your site. Especially if you have a location people travel to.

Thanks,

Don