Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Categories showing on SERP listings?
-
Hi I was wondering if anyone knows what these are called? See attached screenshot.
Basically, it looks like Google is pulling the primary category and then sub categories from the site and adding them to the SERP listing.
Are there any benefits to this besides possibly higher CTR?
Cheers.
-
Hi there,
What SERP results you get depends on your search queries. If you search for a niche category of your products and you see your results, naturally you will see the URL where these products sit. So it is the exact URL of the result.
Potential benefits:
- You see the search term a few times which might look appealing and increase CTR's
- You can easily run research on competitors and see how they organise their sitemap or in which category they place a particular product
- Potentially it can be more eye-catching as it takes more space than a short URL.
I hope this helps.
Katarina
-
Hi wozniak65,
They are breadcrumbs. It is showing the path of where the content is found on the website. It is only seems like its pulling categories but it is just following the path of the content.
Thanks,
Don
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Breadcrumbs and multiple parent categories on Shopify site - what's the answer?
Hi Mozzers... I'm working on a Shopify site - it is polyhierarchical with multiple parent categories for each product. Not uncommon with Shopify because of issues with faceted nav on that platform. The problem is that defining ONE breadcrumb trail back to the homepage, it works against UX, as people will be wanting to go back to the previous search results, primarily, to revisit the parent category specific search (this is an ecommerce site with a huge number of products). So heaven knows what to do. I could do: (1) Home / Product to avoid the issue. Not very good for UX though as where is the previous category page (where more than likely a product search was carried out). (2) Home / Specific Previous Search Page - Parent Category / Product (if that is possible without upsetting SEO performance - I don't think it is - but any advice is welcome) (3) or I could define one specific path and also include: Return to Previous Page / Search as a separate clickback link outside of but adjacent to the breadcrumb trail (I think Macy's used to do that): https://baymard.com/blog/ecommerce-breadcrumbs The problem with defining a specific path is it flys in the face of UX in the context of this site! Although of course defining one path seems to be best practice for SEO. Any help would be gratefully received! Thanks a million, Luke
Intermediate & Advanced SEO | | LukeRow0 -
How does product category description affect SEO?
Hi - we are a website that sells tours. We have category pages that list the tours in that category (by city, by length of time, theme, etc). At the top of each category page, before the buttons linking to the tours, there is a category description. It is a pretty long paragraph. We are redesigning the website and think it would look nicer to show 2-3 lines of text and then have a down arrow and 'read' more so people can click and it would expand to show the full category description if they want to read it and it won't take up so much room that way. My question is - will this affect SEA at all? Or because the text is still there, just hidden, it won't do anything? Our site ranks very high in organic searches on google and we do not want to do anything that will hurt SEO. thanks.
Intermediate & Advanced SEO | | Shirapn0 -
Will changing category URLs on site hurt SEO?
Hi Moz Community, We're looking to replace some URLs on our Wordpress site and I want to make sure we won't hurt our SEO with the changes. The site is lushpalm.com When we originally launched our site we created pages (which are linked to in our main menu) to essentially display our categories. We did this as a workaround because we didn’t like the URL to have the word “category” in it. Now we would like to make some changes and we want to make sure we’re not going to hurt our SEO in any way by accidentally duplicating content or otherwise. We want to fix our structure and now link to our category pages from our main menu, BUT we want to change the URL of the category page so that it doesn’t have “category” in it, essentially renaming it the name of the page currently linked to in our main menu. So basically, the category lushpalm.com/category/surf-trips, would be renamed with the URL lushpalm.com/surf-trips and the current page that is at lushpalm.com/surf-trips would be therefore replaced. My questions are: If we did this, would that mean that the previous “lushpalm.com/category/surf-trips” would cease to exist? Or is there some imprint of that out on the web? And if it is then would it re-direct to the new page? Would replacing the current page URL with a category hurt our current SEO in any way? Would this change cause any duplicate pages somehow? Thanks so much for your help!
Intermediate & Advanced SEO | | TaraLP1 -
Positions dropping in SERPs after Title and Snippet change
Hi! I switched to a better title and meta description today for our page. Instead of ranking us better and displaying the new title - google let us fall from Position 10 to Position 16 (still dip laying the old title and meta description). Why is that? (I only changed it for the homepage) Cheers Marc
Intermediate & Advanced SEO | | RWW0 -
My landing pages don't show up in the SERPs, only my frontpage does.
I am having some trouble with getting the landing pages for a clients website to show up in the SERPs.
Intermediate & Advanced SEO | | InmediaDK
As far as I can see, the pages are optimized well, and they also get indexed by Google. The website is a danish webshop that sells wine, www.vindanmark.com Take for an instance this landing page, http://www.vindanmark.com/vinhandel/
It is optimzied for the keywords "Vinhandel Århus". Vinhandel means "Winestore" and "Århus" is a danish city. As you can see, I manage to get them at page 1 (#10), but it's the frontpage that ranks for the keyword. And this goes for alle the other landing pages as well. But I can't figure out, why the frontpage keep outranking the landingpages on every keyword.
What am I doing wrong here?1 -
Other domains hosted on same server showing up in SERP for 1st site's keywords
For the website in question, the first domain alphabetically on the shared hosting space, strange search results are appearing on the SERP for keywords associated with the site. Here is an example: A search for "unique company name" shows the results: www.uniquecompanyname.com as the top result. But on pages 2 and 3, we are getting results for the same content but for domains hosted on the same server. Here are some examples with the domain name replaced: UNIQUE DOMAIN NAME PAGE TITLE
Intermediate & Advanced SEO | | Motava
ftp.DOMAIN2.com/?action=news&id=63
META DESCRIPTION TEXT UNIQUE DOMAIN NAME PAGE TITLE 2
www.DOMAIN3.com/?action=news&id=120
META DESCRIPTION TEXT2 UNIQUE DOMAIN NAME PAGE TITLE 2
www.DOMAIN4.com/?action=news&id=120
META DESCRIPTION TEXT2 UNIQUE DOMAIN NAME PAGE TITLE 3
mail.DOMAIN5.com/?action=category&id=17
META DESCRIPTION TEXT3 ns5.DOMAIN6.com/?action=article&id=27 There are more but those are just some examples. These other domain names being listed are other customer domains on the same VPS shared server. When clicking the result the browser URL still shows the other customer domain name B but the content is usually the 404 page. The page title and meta description on that page is not displayed the same as on the SERP.As far as we can tell, this is the only domain this is occurring for.So far, no crawl errors detected in Webmaster Tools and moz crawl not completed yet.0 -
Magento: URLs for Products in Multiple Categories
I am working in Magento to build out a large e-commerce site with several thousand products. It's a great platform, but I have run into the issue of what it does to URLs when you put a product into multiple categories. Basically, "a book" in two categories would make two URLs for one product: 1) /books/a-book 2) author-name/a-book So, I need to come up with a solution for this. It seems I have two options: Found this from a Magento SEO article: 'Magento gives you the ability to add the name of categories to path for product URL's. Because Magento doesn't support this functionality very well - it creates duplicate content issues - it is a very good idea to disable this. To do this, go to System => Configuration => Catalog => Search Engine Optimization and set "Use categories path for product URL's to "no".' This would solve the issues and be a quick fix, but I think it's a double edged sword, because then we lose the SEO value of our well named categories being in the URL. Use Canonical tags. To be fair, I'm not even sure this is possible. Even though it is creating different URLs and, thus, poses a risk of "duplicate content" being crawled, there really is only one page on the admin side. So, I can't go to all of the "duplicate" pages and put a canonical tag, because those duplicate pages don't really exist on the back-end. Does that make sense? After typing this out, it seems like the best thing to do probably will be to just turn off categories in the URL from the admin side. However, I'd still love any input from the community on this. Thanks!
Intermediate & Advanced SEO | | Marketing.SCG0 -
Old Redirecting Website Still Showing In SERPs
I have a client, a plumber, who bought another plumbing company (and that company's domain) at one point. This other company was very old and has a lot of name recognition so they created a dedicated page to this other company within their main website, and redirected the other company's old domain to that page. This has worked fine, in that this page on the main site is now #1 when you search for the other old company's name. But for some reason the old domain comes up #2 (despite the fact that it's redirecting). Now, I could understand if the redirect had only been set up recently, but I'm reasonably sure this happened about a year ago. Could it be due to the fact that there are many sites out there still linking to that old domain? Thanks in advance!
Intermediate & Advanced SEO | | VTDesignWorks1