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    4. Does cache-control : private hurt SEO?

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    Does cache-control : private hurt SEO?

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    • shop.nordstrom
      shop.nordstrom last edited by

      Hi, I recently found I can no longer view our web pages in Google's cache. I get 404 errors.

      http://webcache.googleusercontent.com/search?q=cache%3Ashop.nordstrom.com%2Fc%2Fwomens-shoes&rlz=1C1GGRV_enUS751US751&oq=cache%3Ashop.nordstrom.com%2Fc%2Fwomens-shoes&aqs=chrome..69i57j69i58.3575j0j4&sourceid=chrome&ie=UTF-8

      I did a fetch and render in Search Console and found our header includes a "cache-control: private" entry.

      The 404's started happening recently. Would this response be the culprit? If Google cannot cache the website, is this bad for SEO? On the surface of it, it sounds bad.

      1 Reply Last reply Reply Quote 0
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        RewriteCond %{HTTP:X-Wap-Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP:Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP_USER_AGENT} !^.(2.0\ MMP|240x320|400X240|AvantGo|BlackBerry|Blazer|Cellphone|Danger|DoCoMo|Elaine/3.0|EudoraWeb|Googlebot-Mobile|hiptop|IEMobile|KYOCERA/WX310K|LG/U990|MIDP-2.|MMEF20|MOT-V|NetFront|Newt|Nintendo\ Wii|Nitro|Nokia|Opera\ Mini|Palm|PlayStation\ Portable|portalmmm|Proxinet|ProxiNet|SHARP-TQ-GX10|SHG-i900|Small|SonyEricsson|Symbian\ OS|SymbianOS|TS21i-10|UP.Browser|UP.Link|webOS|Windows\ CE|WinWAP|YahooSeeker/M1A1-R2D2|iPhone|iPod|Android|BlackBerry9530|LG-TU915\ Obigo|LGE\ VX|webOS|Nokia5800). [NC]
        RewriteCond %{HTTP_user_agent} !^(w3c\ |w3c-|acs-|alav|alca|amoi|audi|avan|benq|bird|blac|blaz|brew|cell|cldc|cmd-|dang|doco|eric|hipt|htc_|inno|ipaq|ipod|jigs|kddi|keji|leno|lg-c|lg-d|lg-g|lge-|lg/u|maui|maxo|midp|mits|mmef|mobi|mot-|moto|mwbp|nec-|newt|noki|palm|pana|pant|phil|play|port|prox|qwap|sage|sams|sany|sch-|sec-|send|seri|sgh-|shar|sie-|siem|smal|smar|sony|sph-|symb|t-mo|teli|tim-|tosh|tsm-|upg1|upsi|vk-v|voda|wap-|wapa|wapi|wapp|wapr|webc|winw|winw|xda\ |xda-).* [NC]
        RewriteCond %{HTTP:Accept-Encoding} gzip
        RewriteCond %{HTTPS} !on
        RewriteCond %{DOCUMENT_ROOT}/wp-content/cache/supercache/%{SERVER_NAME}/$1/index.html.gz -f
        RewriteRule ^(.*) "/wp-content/cache/supercache/%{SERVER_NAME}/$1/index.html.gz" [L] RewriteCond %{REQUEST_URI} !^.[^/]$
        RewriteCond %{REQUEST_URI} !^.//.$
        RewriteCond %{REQUEST_METHOD} !POST
        RewriteCond %{QUERY_STRING} !.=.*
        RewriteCond %{HTTP:Cookie} !^.(comment_author_|wordpress_logged_in|wp-postpass_).$
        RewriteCond %{HTTP:X-Wap-Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP:Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP_USER_AGENT} !^.(2.0\ MMP|240x320|400X240|AvantGo|BlackBerry|Blazer|Cellphone|Danger|DoCoMo|Elaine/3.0|EudoraWeb|Googlebot-Mobile|hiptop|IEMobile|KYOCERA/WX310K|LG/U990|MIDP-2.|MMEF20|MOT-V|NetFront|Newt|Nintendo\ Wii|Nitro|Nokia|Opera\ Mini|Palm|PlayStation\ Portable|portalmmm|Proxinet|ProxiNet|SHARP-TQ-GX10|SHG-i900|Small|SonyEricsson|Symbian\ OS|SymbianOS|TS21i-10|UP.Browser|UP.Link|webOS|Windows\ CE|WinWAP|YahooSeeker/M1A1-R2D2|iPhone|iPod|Android|BlackBerry9530|LG-TU915\ Obigo|LGE\ VX|webOS|Nokia5800). [NC]
        RewriteCond %{HTTP_user_agent} !^(w3c\ |w3c-|acs-|alav|alca|amoi|audi|avan|benq|bird|blac|blaz|brew|cell|cldc|cmd-|dang|doco|eric|hipt|htc_|inno|ipaq|ipod|jigs|kddi|keji|leno|lg-c|lg-d|lg-g|lge-|lg/u|maui|maxo|midp|mits|mmef|mobi|mot-|moto|mwbp|nec-|newt|noki|palm|pana|pant|phil|play|port|prox|qwap|sage|sams|sany|sch-|sec-|send|seri|sgh-|shar|sie-|siem|smal|smar|sony|sph-|symb|t-mo|teli|tim-|tosh|tsm-|upg1|upsi|vk-v|voda|wap-|wapa|wapi|wapp|wapr|webc|winw|winw|xda\ |xda-).* [NC]
        RewriteCond %{HTTPS} on
        RewriteCond %{DOCUMENT_ROOT}/wp-content/cache/supercache/%{SERVER_NAME}/$1/index-https.html -f
        RewriteRule ^(.*) "/wp-content/cache/supercache/%{SERVER_NAME}/$1/index-https.html" [L] RewriteCond %{REQUEST_URI} !^.[^/]$
        RewriteCond %{REQUEST_URI} !^.//.$
        RewriteCond %{REQUEST_METHOD} !POST
        RewriteCond %{QUERY_STRING} !.=.*
        RewriteCond %{HTTP:Cookie} !^.(comment_author_|wordpress_logged_in|wp-postpass_).$
        RewriteCond %{HTTP:X-Wap-Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP:Profile} !^[a-z0-9"]+ [NC]
        RewriteCond %{HTTP_USER_AGENT} !^.(2.0\ MMP|240x320|400X240|AvantGo|BlackBerry|Blazer|Cellphone|Danger|DoCoMo|Elaine/3.0|EudoraWeb|Googlebot-Mobile|hiptop|IEMobile|KYOCERA/WX310K|LG/U990|MIDP-2.|MMEF20|MOT-V|NetFront|Newt|Nintendo\ Wii|Nitro|Nokia|Opera\ Mini|Palm|PlayStation\ Portable|portalmmm|Proxinet|ProxiNet|SHARP-TQ-GX10|SHG-i900|Small|SonyEricsson|Symbian\ OS|SymbianOS|TS21i-10|UP.Browser|UP.Link|webOS|Windows\ CE|WinWAP|YahooSeeker/M1A1-R2D2|iPhone|iPod|Android|BlackBerry9530|LG-TU915\ Obigo|LGE\ VX|webOS|Nokia5800). [NC]
        RewriteCond %{HTTP_user_agent} !^(w3c\ |w3c-|acs-|alav|alca|amoi|audi|avan|benq|bird|blac|blaz|brew|cell|cldc|cmd-|dang|doco|eric|hipt|htc_|inno|ipaq|ipod|jigs|kddi|keji|leno|lg-c|lg-d|lg-g|lge-|lg/u|maui|maxo|midp|mits|mmef|mobi|mot-|moto|mwbp|nec-|newt|noki|palm|pana|pant|phil|play|port|prox|qwap|sage|sams|sany|sch-|sec-|send|seri|sgh-|shar|sie-|siem|smal|smar|sony|sph-|symb|t-mo|teli|tim-|tosh|tsm-|upg1|upsi|vk-v|voda|wap-|wapa|wapi|wapp|wapr|webc|winw|winw|xda\ |xda-).* [NC]
        RewriteCond %{HTTPS} !on
        RewriteCond %{DOCUMENT_ROOT}/wp-content/cache/supercache/%{SERVER_NAME}/$1/index.html -f
        RewriteRule ^(.*) "/wp-content/cache/supercache/%{SERVER_NAME}/$1/index.html" [L]</ifmodule> END WPSuperCache BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteRule ^index.php$ - [L]
        RewriteCond %{REQUEST_FILENAME} !-f
        RewriteCond %{REQUEST_FILENAME} !-d
        RewriteRule . /index.php [L]</ifmodule> END WordPress

        Intermediate & Advanced SEO | | Rebeca1
        0
      • unibiz

        Domain Alias SEO

        We have 5 domain alias of our existing sites
        All 5 domain alias are domain alias of our main site. It means, all domain alias will have exactly same site and contents
        Like Main domain: www.mywebsite.com
        DomainAlias: www.myproduct.com,  www.myproduct2.com,  www.myproduc3.com
        And if anybody will open our site www.myproduct.com, it will open same website which I have in primary site what can i do to rank all website without any penalty....i s there any way? This is domain alias of in hosting industry Thanks

        Intermediate & Advanced SEO | | unibiz
        0
      • Maxxum

        Web fonts & SEO

        Hi everyone ! My question is regarding web fonts. We are currently working on a new design for our website and we're thinking about using web fonts instead of images containing the fonts we'd like to have. I'd like to know if web fonts can affect SEO as they need to be downloaded on the visitor's computers and consequently can slow down the load time of our web pages. If anyone has used web fonts in the past, do you have some specific tips to share ? Thank you in advance for your answers! Jeremie

        Intermediate & Advanced SEO | | Maxxum
        0
      • kchandler

        URL Shorteners. Are they SEO Friendly?

        Do URL shortener services like bit.ly act as 301 redirects? I was thinking about utilizing one for longer query based URLs and didn't want to risk losing link juice. Thanks for the insight! Regards - Kyle

        Intermediate & Advanced SEO | | kchandler
        0
      • VividLime

        Link Age as SEO factor?

        Hi Guys
        I have a client who ranks well within a competitive sector of the travel industry. They are planning CMS move which will involve changing from .cfm to .aspx We will be doing the standard redirects etc However Matt's statement here on 301 redirects got me thinking
        http://www.youtube.com/watch?v=zW5UL3lzBOA&t=0m24s He says that basically you loose a bit of page rank when you do a 301 redirect. Now, we will be potentially redirecting 1000s of links and my thinking is 'a lot of a little, adds up to a lot'  In other words, 1000s of redirects may have a big enough impact to loose some rankings in a very competitive and aggressive space. So recommended that we contact the sites who has the link highest value and ask them to manually change the links from cfm to aspx. This will then mean that there are no loss value as with a 301 redirect. -But now I have another dilemma which I'm unsure about. So the main question:
        Is link age factor in rankings ? If I  update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?

        Intermediate & Advanced SEO | | VividLime
        0

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