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        4. SEO advice on ecommerce url structure where categories contain "/c/"

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        SEO advice on ecommerce url structure where categories contain "/c/"

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        • hampgunn
          hampgunn last edited by

          Hi!

          We use Hybris as plattform and I would like input on which url to choose. We must keep "/c/" before the actual category. c stands for category.

          I.e. this current url format will be shortened and cleaned:
          https://www.granngarden.se/Sortiment/Husdjur/Hund/Hundfoder-%26-Hundmat/c/hundfoder

          To either:

          a. 
          https://www.granngarden.se/husdjur/hund/hundfoder/c/hundfoder

          b.
          https://www.granngarden.se/husdjur/hund/c/hundfoder

          (hundfoder means dogfood)

          The question is whether we should keep the duplicated category name (hundfoder) before the "/c/" or not. Will there be SEO disadvantages by removing the duplicate "hundfoder" before the "/c/"?

          I prefer the shorter version ofc, but do not want to jeopardize any SEO rankings or send confusing signals to search engines or customers due to the "/c/" breaking up the url breadcrumb.

          What do you guys say and prefer from the above alternatives?

          Thanks /Hampus

          1 Reply Last reply Reply Quote 0
          • Paddy_Moogan
            Paddy_Moogan last edited by

            Hi Hampus,

            Thanks for the question!

            If I were to choose, I'd prefer this option:

            https://www.granngarden.se/husdjur/hund/c/hundfoder

            Mainly because, like you, I prefer shorter/cleaner URLs and am not a fan of repeating the same words. I don't think there will be a negative SEO impact of removing one of the category name words because the repetition is unlikely to be helping that much right now. If there was a valid reason to have it repeated, then my view may be different. But that doesn't sound like the case so I'd say to go with the shorter URL.

            I hope that helps!

            Paddy

            1 Reply Last reply Reply Quote 1
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