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        4. Will Landing Page Design with Large Areas of White Background Enjoy a Higher Conversion Rate?

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        Will Landing Page Design with Large Areas of White Background Enjoy a Higher Conversion Rate?

        Conversion Rate Optimization
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        • Kingalan1
          Kingalan1 last edited by

          My designer has created a landing page with a dark background. Text is white and other colors. Does a dark background impact the conversion rate? Is it better to have a white background?

          I am concerned that a dark background may distract visitors. The landing page is: http://www.nyc-officespace-leader.com/MidtownLawOfficeSublet3300SFBelowMarket

          We plan on using this landing page for LinkedIn advertising.

          Thanks!!

          1 Reply Last reply Reply Quote 0
          • Nigel_Carr
            Nigel_Carr last edited by

            Hi Kingalan

            Personally, I find that page all rather gloomy. If you are in the business of selling office space then I would make it as light and airy as possible. Giving the impression of a 70's Chelsea Hotel is not going to float my boat!

            However I agree with William - A/B test a couple of designs to come up with your own answer - we are not experts in the NYC property market.

            The important thing here is to get the page ranked and this will require extra written content which I have always found looks better on a white background. It's easier to read and assimilate.

            Regards

            NIgel

            1 Reply Last reply Reply Quote 1
            • Dalessi
              Dalessi last edited by

              Hello,

              I notice the top portion of the landing page uses a shadow mask to make the picture darker. This may be to keep the contrast high with the form and the other information. That way it sticks out a little better. The bottom portion is lighter and looks nice.

              You could have two versions of the landing page. One darker and one lighter and run them evenly for a while to see which one converts best.

              Best Regards

              1 Reply Last reply Reply Quote 0
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