• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Local SEO
        4. Local Website Optimization
        5. More pages on website better for SEO?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        More pages on website better for SEO?

        Local Website Optimization
        4
        5
        8025
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • SMCCoachHire
          SMCCoachHire last edited by

          Hi all,

          Is creating more pages better for SEO? Of course the pages being valuable content. Is this because you want the user to spend as much time as possible on your site.

          A lot of my competitors websites seem to have more pages than mine and their domain authorities are higher, for example the services we provide are all on one page and for my competitors each services as its own page.

          Kind Regards,

          Aqib

          1 Reply Last reply Reply Quote 0
          • Marilami
            Marilami Banned last edited by

            You have to make sure you know what they can do, what they can't do, and what restrictions they put on you.

            1 Reply Last reply Reply Quote 0
            • Marilami
              Marilami Banned last edited by

              If you want to open an e-commerce platform, you have to work with an excellent digital company.

              1 Reply Last reply Reply Quote 0
              • MiriamEllis
                MiriamEllis Subject Expert last edited by

                Hi Aquib,

                Great question, with a somewhat complex answer. If your business is local, then, yes, you want to create a unique, researched and optimized page for each of your services. Write fully about each service, including its value proposition, pricing, photos, videos, reviews, etc. And, if you've got a multi-location local business, you also want to create a unique, research and optimized page for each of your physical locations. These types of pages are table stakes for nearly all local businesses.

                But, once you've got these basic pages published, our thinking has to shift a bit. It's not that more pages = good for SEO. In the past, much of SEO hinged on the idea that you wanted to create a unique page for each core keyword phrase that research indicated would be a top performer for you. Sometimes this led to some kind of foolish structures, like a website having a page optimized for "car repairs" and another page for "auto repairs", and sites would end up with huge numbers of rather weak pages as a result.

                Now, post-Hummingbird and in a RankBrain environment, we have to think differently, because these have signaled to us that Google is now capable of understanding the shared intent behind similar phrases. Google knows that searches for "auto repairs" and "car repairs" have the same intent, and optimized content development has shifted to think of keywords in terms of topics instead of as standalone phrases. What smart businesses are doing is identifying the most important topics to their companies and their consumers, and then mapping all of the keywords that fit within that topic to a really strong, thorough page that covers the topic.

                So, let's say you own an auto garage, and one of the things you offer is repair of the new Tesla cars. You plug "tesla auto repairs" into a keyword research tool like Moz Keyword Explorer, Answer the Public, or the Google Adwords KW tool and you see a whole bunch of keyword phrases that relate to this topic, like "tesla auto repair cost", "tesla engine replacement cost", "tesla repair center", "tesla body work", etc. In the past, you might have created a unique page for each of these terms, but modern SEO would typically advocate combining all of these related phrases into a single authoritative article that covers everything a consumer could possibly want to know about getting their Tesla worked on in your shop. The goal of this page is to establish your authority and guide the user toward a conversion. We believe that Google is now identifying domain names with authority on specific topics, so if this were your business, you'd want to establish authority on this topic with a best-in-geo/industry page on this topic.

                To dive deeper into Hummingbird and RankBrain, definitely look at the two links, above. If your competitors are stuck in the old ways of creating large numbers of weak pages, your understanding of how Google is evolving could be a competitive difference maker for your brand. Hope this helps!

                1 Reply Last reply Reply Quote 1
                • Andrew-SEO
                  Andrew-SEO Subscriber last edited by

                  In my opinion, I would say less is more. If you have lots of pages with low page rank you will dilute your overall domain authority. Keep your content rich. Combine and cornerstone content where possible (into less pages), then amplify through social media.

                  1 Reply Last reply Reply Quote 0
                  • 1 / 1
                  • First post
                    Last post

                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • formandfunctionagency

                    Should Multi Location Businesses "Local Content Silo" Their Services Pages?

                    I manage a site for a medical practice that has two locations. We already have a location page for each office location and we have the NAP for both locations in the footer of every page. I'm considering making a change to the structure of the site to help it rank better for individual services at each of the two locations, which I think will help pages rank in their specific locales by having the city name in the URL. However, I'm concerned about diluting the domain authority that gets passed to the pages by moving them deeper in the site's structure. For instance, the services URLs are currently structured like this: www.domain.com/services/teeth-whitening (where the service is offered in each of the two locations) Would it make sense to move to a structure more like www.domain.com/city1name/teeth-whitening www.domain.com/city2name/teeth-whitening Does anyone have insight from dealing with multi-location brands on the best way to go about this?

                    Local Website Optimization | | formandfunctionagency
                    1
                  • Jeffvertus

                    Differentiating Franchise Location Names to better optimize locations

                    Hello All, I am currently spear heading SEO for a national franchise. I am coming across locations in the same city and zip code. I'm definitely finding difficulties in naming the location in a way that will be specific to the franchise locations (locations are 1 mile away from each other). I am looking to apply geo specific location names for each center regardless of local city terms.  (e.g. Apexnetwork of north madronna, Apexnetwork of south madronna) Also, building the website and location to read (apexnetwork.com/north-madronna….. apexnetwork.com/south-madronna) While encouraging the client to continue using the geo specific terms while writing blogs. Is this best practice? Any feedback would help.

                    Local Website Optimization | | Jeffvertus
                    0
                  • Adam_PirateStudios

                    Do you use HREF lang tags when each page that is localised only exists in that language?

                    Hi, I have 2 questions I am seeking an answer for. We have a home page in english GB, we then also have products which are specifically served in US. For these pages where the phone number is american, the spelling is american, the address is american, do we need to implement href lang tags? The page isn't a version of another page in english, the page is only in the native language.Secondly, is it recommended to create a second home page and then localise that page for US users?I'd be really greatful if anyone has any pointers as googles forum doesn't explain best practice for this case (as far as I can tell).Many thanks

                    Local Website Optimization | | Adam_PirateStudios
                    0
                  • donsilvernail

                    Multiple location pages are they bad?

                    Hello all, I am research some competitors of a client of mine. My client specializes in H.P. printer repair and over the last 8 years has lost market shares to the competition. I want to reclaim market share. As I was searching some of the service companies many have page that list multiple towns that they service. here is an example. http://printerrepairservice.com/locations-we-service/ Should I be recommending this to my client? To me it seems like a spam keyword process. I know an employee of this particular company and he say their online business is booming. I want my clients to boom too! What are your thoughts on these location type pages?

                    Local Website Optimization | | donsilvernail
                    0
                  • otex

                    Should I use pipe in title tags for local seo?

                    Hi, I've created a bunch of landing pages for local areas, reading, windsor, slough etc for the title tag I have  for Windsor Emergency Electrician Windsor - BrandName should I be using a pipe in the tag to further help search engines learn/identify the location? Emergency Electrician | Windsor - BrandName Thank you Kev

                    Local Website Optimization | | otex
                    1
                  • Kingalan1

                    SEO Value in Switching to ".NYC" Domain?

                    Recently " .NYC" domains have become available for purchase to New York City based businesses. I own and operate a New York City commercial real estate firm, nyc-officespace-leader.com. New domain would be www.metro-manhattan.nyc Our existing domain has been in use for seven years.would there be an SEO benefit to transferring our site to .NYC domain? Or would a new domain kill our domain rank? Thanks, Alan

                    Local Website Optimization | | Kingalan1
                    0
                  • Berner

                    Does building multiple websites hurt you seo wise? Good or bad strategy?

                    HI,rategy. So I spoke to a local Colorado seo company and they suggested to find whatever keywords is the most searched under my GWT's and put .com behind it and build other sites for other keywords. I was curious about this type of strategy. Does this work? This seo guy said I could just get a DBA bank account and such for each domain name etc. I am not wanting to mislead anyone, but I am curious if for the sake of promoting other services, if creating other websites with partial and EMD's are worthwhile? Another issue I worry about is if I put my companies phone number, then next thing you know there is 3 or 4 sites that use that same phone number. To me this does not build trust with Google. But being I am learning, maybe this is a common strategy, or doomed from the start. Just curious what you think. Would you build other sites to try and rank for other services? Or keep one sites and maximize it? Thank you for your thoughts. I just do not want to pay $3000 per site if it will hurt not help.

                    Local Website Optimization | | Berner
                    0
                  • lfrazer

                    Local Business Schema Markup on every page?

                    Hello, I have two questions..if someone could shed some light on the topic, I would be so very grateful! 1. I am still making my way through how schema is employed, and as I can tell, it is much more specific (and therefore relevant) in its details than using the data highlighter tool. Is this true? 2. Most of my clients' sites have a footer with the local business info included on every page of their site (address and phone). This said, I have been using the structured data markup helper to add local business schema to home page, and then including the footer markup in the footer file so that every page benefits from the local business markup. Is this incorrect to use it for every page? Also, I noticed that by just using the footer markup for the rest of the pages in the site, I am missing data that was included when I manually went through the index page (i.e. image, url, name of business). Could someone tell me if it is advisable and worth it to manually markup every page for the local business schema or if that should just be used for certain pages such as location, contact us, and/or index? Any tips or help would be greatly appreciated!!! Thanks

                    Local Website Optimization | | lfrazer
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.