• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Technical SEO
        4. Do Canonical Tags Pass Link Juice?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Do Canonical Tags Pass Link Juice?

        Technical SEO
        3
        3
        5783
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • bill369
          bill369 last edited by

          I have an ecommerce website where some pages link to a product page with a different URL.

          EXAMPLE:

          1: /category/product1.html (not indexed by Google) with canonical pointing to product1.html

          Other page link to the product like below.

          2: product1.html (indexed by Google)

          Now the question is, does 1: pass any link juice to product1.html or not? Is it worth to change everything and link only to one URL? My site is running on Magento!

          1 Reply Last reply Reply Quote 0
          • KristinaKledzik
            KristinaKledzik last edited by

            Canonicals can pass link juice (see Dr. Pete's comment here), but it's at Google's discretion. I've seen it go both ways.

            The best way is to only link the one version you've chosen as the canonical. I'm not familiar with Magento - is that something that you can change easily? I think it'd be worth the time you'd invest in making that change.

            1 Reply Last reply Reply Quote 2
            • GastonRiera
              Gaston Riera last edited by

              Hello Bill369,

              I do not know about link juice, whether is passed or not. For that you should use a 301 redirection.
              As for ranking, it DOES pass PR (Page Rank, something used internally in google search engine algorithms).

              Remember always to point canonicals to pages that have the same user intent, not just canonicalize some pages in order to gain that page "link strength".
              Here some other Q&A:

              Does Canonical Tag passes link juice to the original URL? - Moz Q&A
              Does rel= canonical combine link juice for 2 pages? - Moz Q&A
              Does "Canonical" tag pass link juice? Which URL should we prefer for link building? - Google Webmaster forum

              Hope it helps.
              Best luck.
              GR.

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • andrew-mso

                Canonical or hreflang?

                I have four English sites for four different countries, UK, Ireland, Australia and New Zealand and I want to share some content between the sites. On the pages that share the content, which is essentially exactly the same on all 4 sites, do I use the hreflang tags like: or do I add a canonical tag to the other three pointing to the "origin", which would be the UK site? I believe it is best practice to use one or the other, but I'm not sure which make sense in this situation.

                Technical SEO | | andrew-mso
                0
              • SoulSurfer8

                Does Google read dynamic canonical tags?

                Does Google recognize rel=canonical tag if loaded dynamically via javascript? Here's what we're using to load: <script> //Inject canonical link into page head if (window.location.href.indexOf("/subdirname1") != -1) { canonicalLink = window.location.href.replace("/kapiolani", ""); } if (window.location.href.indexOf("/subdirname2") != -1) { canonicalLink = window.location.href.replace("/straub", ""); } if (window.location.href.indexOf("/subdirname3") != -1) { canonicalLink = window.location.href.replace("/pali-momi", ""); } if (window.location.href.indexOf("/subdirname4") != -1) { canonicalLink = window.location.href.replace("/wilcox", ""); } if (canonicalLink != window.location.href) { var link = document.createElement('link'); link.rel = 'canonical'; link.href = canonicalLink; document.head.appendChild(link); } script>

                Technical SEO | | SoulSurfer8
                0
              • BridgetGibbons

                Isnt it better to have headlines in H1 and H2 tags instead of p tags?

                I am working with a simple site http://http://lightsigns.com/Uniko_Manufacturing_Limited.html They seek more SEO traffic. However, the two big headlines that read "Wholesale Supply to the Sign and Display Industries" which is on line 241 and 242 of the source code, its in a p tag, i.e. <p <span class="webkit-html-tag">style</p <span>="padding-top: 0pt; " class="paragraph_style_1">Wholesale Supply to the and <p <span class="webkit-html-tag">style</p <span>="padding-bottom: 0pt; " class="paragraph_style_1">Sign and Display Industries Likewise, the product titles are in p tags, also. For example, on the Slide-in Light Box product page, http://lightsigns.com/Slide_In_light_box.html , I have done keyword research and no one is using the words slide in light box.Plus, it is also a p tag, ie. line 43 reads style="padding-bottom: 0pt; padding-top: 0pt; " class="paragraph_style">Slide-in Light Box If I suggest that they make an H2 tag with SEO-optimized keywords such as Display Light Box - Slide-In LIght Box, would this indeed help SEO? In summary, is it correct to say that H1 and H2 tags are stronger signals to the search bots of what the page is about?

                Technical SEO | | BridgetGibbons
                1
              • KLLC

                What is link Schemes?

                Hello Friends, Today I am reading about link schemes on http://support.google.com/webmasters/bin/answer.py?hl=en&answer=66356 there are a several ways how to avoid Google penalties and also talk about the low quality links. But I can't understand about  "Low-quality directory or bookmark site links" Is there he talked about low page rank, Alexa or something else?

                Technical SEO | | KLLC
                0
              • Uds

                Links from the same server has value or not

                Hi Guys, Sometime ago one of the SEO experts said to me if I get links from the same IP address, Google doesn't count them as with much value. For an example, I am a web devleoper and I host all my clients websites on one server and link them back to me. Im wondering whether those links have any value when it comes to seo or should I consider getting different hosting providers? Regards Uds

                Technical SEO | | Uds
                0
              • ShearingsGroup

                Two different canonical tags on one page

                Due to an error, some of my pages now have two canonical tags on them. One is correct and the other goes to a nonsense URL (404 page). I know I should ideally remove the incorrect ones, but it's a big manual job. Are they doing any harm? Can I just leave them there and let Google figure it out? The correct ones are higher up in the code. Will this make a difference? Any help appreciated.

                Technical SEO | | ShearingsGroup
                0
              • bizarro1000

                URL query strings and canonical tag

                Hi, I have recently been getting my comparison website redesigned and developed onto wordpress and the site is now 90% complete. Part of the redesign has meant that there are now dynamic urls in the format: http://www.mywebsite.com/10-pounds-productss/?display=cost&value=10 I have other pages similar to this but with different content for the different price ranges and these are linked to from the menus: http://www.mywebsite.com/20-pounds-products/?display=cost&value=20 Now my questions are: 1. I am using Joost's All-in-one SEO plugin and this adds a canonical tag to the page that is pointing to http://www.mywebsite.com/10-pounds-products/ which is the permalink. Is this OK as it is or should i change this to http://www.mywebsite.com/10-pounds-products/?display=cost&value=10 2. Which URL will get indexed, what gets shown as the display URL in the SERPs and what page will users land on? I'm a bit confused so apologies if these seem like silly questions. Thanks

                Technical SEO | | bizarro1000
                0
              • Leighm

                Should there be a canonical tag on my 404 error page?

                In my crawl diagnostics, I notice some 4xx client errors. They are appearing for pages that no longer exist, so I'm not sure what the problem is. Shouldn't they just be dealt as 404's? Anyway, on closer inspection I noticed that my 404 error page contains a canonical tag which points to the missing page. Could this be the issue? Is it a good idea to remove the canonical tag from this error page? Thanks.

                Technical SEO | | Leighm
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.