• ramc-7JcUnB

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Enhance Keyword Discovery with Bulk Analysis
          Moz Pro

          Enhance Keyword Discovery with Bulk Analysis

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Technical SEO
        4. Do Canonical Tags Pass Link Juice?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Do Canonical Tags Pass Link Juice?

        Technical SEO
        3
        3
        5721
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • bill369
          bill369 last edited by

          I have an ecommerce website where some pages link to a product page with a different URL.

          EXAMPLE:

          1: /category/product1.html (not indexed by Google) with canonical pointing to product1.html

          Other page link to the product like below.

          2: product1.html (indexed by Google)

          Now the question is, does 1: pass any link juice to product1.html or not? Is it worth to change everything and link only to one URL? My site is running on Magento!

          1 Reply Last reply Reply Quote 0
          • KristinaKledzik
            KristinaKledzik last edited by

            Canonicals can pass link juice (see Dr. Pete's comment here), but it's at Google's discretion. I've seen it go both ways.

            The best way is to only link the one version you've chosen as the canonical. I'm not familiar with Magento - is that something that you can change easily? I think it'd be worth the time you'd invest in making that change.

            1 Reply Last reply Reply Quote 2
            • GastonRiera
              Gaston Riera last edited by

              Hello Bill369,

              I do not know about link juice, whether is passed or not. For that you should use a 301 redirection.
              As for ranking, it DOES pass PR (Page Rank, something used internally in google search engine algorithms).

              Remember always to point canonicals to pages that have the same user intent, not just canonicalize some pages in order to gain that page "link strength".
              Here some other Q&A:

              Does Canonical Tag passes link juice to the original URL? - Moz Q&A
              Does rel= canonical combine link juice for 2 pages? - Moz Q&A
              Does "Canonical" tag pass link juice? Which URL should we prefer for link building? - Google Webmaster forum

              Hope it helps.
              Best luck.
              GR.

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • nomad_blogger

                Should internal links in my table of contents be tagged as nofollow?

                Hi All, I have the LuckyWP Table of Contents plugin installed. I recently noticed that you can tag your internal links with  and nofollow. I understand that it's always a good idea to link internally and to pass link juice to my own content.  But with detailed posts that have over 20 headings, I'm thinking that internal linking for headings may actually hurt me because it takes my links well above 100. Any ideas what the best practises are in this scenario? Thanks.

                Technical SEO | | nomad_blogger
                0
              • kguard

                What is the correct Canonical tag on m.site?

                We have 2 separate sites for desktop (www.example.com) and mobile (m.example.com) As per the guideline, we have added Rel=alternate tag on www.example.com to point to mobile URL(m.example.com) and Rel=canonical tag on m.example.com to point to Desktop site(www.example.com).However, i didn't find any guideline on what canonical tag we should add ifFor Desktop sitewww.example.com/PageA - has a canonical tag to www.example.com/PageBOn this page, we have a Rel=alternate tag m.example.com/pageAWhat will be the canonical we should add for the mobile version of Page Am.example.com/PageA - Canonical tag point to www.example.com/PageA -or www.example.com/PageB?Kalpesh

                Technical SEO | | kguard
                0
              • ASKHANUMANTHAILAND

                Duplicate title while setting canonical tag.

                Hi Moz Fan, My websites - https://finance.rabbit.co.th/ has run financial service, So our main keywords is about "Insurance" in Thai, But today I have an issues regarding to carnonical tag. We have a link that containing by https://finance.rabbit.co.th/car-insurance?showForm=1&brand_id=9&model_id=18&car_submodel_id=30&ci_source_id=rabbit.co.th&car_year=2014 and setting canonical to this url - https://finance.rabbit.co.th/car-insurance within 5,000 items. But in this case I have an warning by site audit tools as Duplicate Page Title (Canonical), So is that possible to drop our ranking. What should we do, setting No-Index, No-Follow for all URL that begin with ? or keep them like that.

                Technical SEO | | ASKHANUMANTHAILAND
                0
              • Deacyde

                Canonical homepage link uses trailing slash while default homepage uses no trailing slash, will this be an issue?

                Hello, 1st off, let me explain my client in this case uses BigCommerce, and I don't have access to the backend like most other situations. So I have to rely on BG to handle certain issues. I'm curious if there is much of a difference using domain.com/ as the canonical url while BG currently is redirecting our domain to domain.com. I've been using domain.com/ consistently for the last 6 months, and since we switches stores on Friday, this issue has popped up and has me a bit worried that we'll loose somehow via link juice or overall indexing since this could confuse crawlers. Now some say that the domain url is fine using / or not, as per - https://a-moz.groupbuyseo.org/community/q/trailing-slash-and-rel-canonical But I also wanted to see what you all felt about this. What says you?

                Technical SEO | | Deacyde
                0
              • lighttable

                • symbol in title tag

                We have a few title tags with a circular dot symbol, which is created by the code "•" Humans see a dot, but googlebot sees • Does this negatively impact our SEO, or is googlebot aware that **• == *** to human eyes

                Technical SEO | | lighttable
                0
              • Uds

                Links from the same server has value or not

                Hi Guys, Sometime ago one of the SEO experts said to me if I get links from the same IP address, Google doesn't count them as with much value. For an example, I am a web devleoper and I host all my clients websites on one server and link them back to me. Im wondering whether those links have any value when it comes to seo or should I consider getting different hosting providers? Regards Uds

                Technical SEO | | Uds
                0
              • ShearingsGroup

                Two different canonical tags on one page

                Due to an error, some of my pages now have two canonical tags on them. One is correct and the other goes to a nonsense URL (404 page). I know I should ideally remove the incorrect ones, but it's a big manual job. Are they doing any harm? Can I just leave them there and let Google figure it out? The correct ones are higher up in the code. Will this make a difference? Any help appreciated.

                Technical SEO | | ShearingsGroup
                0
              • kellymandingo

                301 Redirect How Long until the juice passes through to new site

                Hi Guys, Following on from a question i asked last week in regard to a 301 http://www.seomoz.org/q/301-redirect-have-no-ranking I was thinking that i had some kind of issue on the site, although i have gone over it with a fine tooth comb i cannot find any issue's and from the amount of reads the thread has had im sure if there was something obvious it would have been pointed out. So i am quite confident the 301 from site A to site B is fine and working as intended, so my question is how long should it take until the juice is passed From site A to Site B as its 9 weeks now and still down 85% on traffic and even text for my home page if copied into the search bar don't bring up my site Bing is fine and did not see any real traffic drops but Google is not giving me back the rankings i had prior Whenever i have done a 301 before the rankings pretty steady and i see no real loss in rankings but this time ... painful all changes in WMT made
                Canonical tag implemented
                all Pages 301 and correct 200 response from the targeted page
                Sitemap Updated
                Many Links Changed from Old site to new (including DMOZ)
                no Robots text Blocking directory's 
                Google crawling freely and regularly The strange thing is New content is indexed immediately and ranks easily, I added a page for my service in my local area and went straight to position 5 in Google however old existing content wont move, I tracked 150 keywords only 4 are top 75 Don't know what else to do  so any advice would be much appreciated PS site is around 17k pages Paul

                Technical SEO | | kellymandingo
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.