• seohunters9

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Local SEO
        4. Local Website Optimization
        5. Can I use Schema zip code markup that includes multiple zip codes but no actual address?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Can I use Schema zip code markup that includes multiple zip codes but no actual address?

        Local Website Optimization
        3
        3
        1422
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • hristina-m
          hristina-m last edited by

          The company doesn't have physical locations but offers services in multiple cities and states across the US. We want to develop a better hyperlocal SEO strategy and implement schema but the only address information available is zip codes, names of cities and state.

          Can we omit the actual street address in the formatting but add multiple zipcodes?

          1 Reply Last reply Reply Quote 0
          • birchtree
            birchtree last edited by

            I would disagree. Schema is a proven ranking factor. Try adding schema on any website that does not have it, and notice how rankings improve even if everything else is kept the same.

            If the company does not have a physical address, I would recommend using Service schema (https://schema.org/Service) and including your target locations in areaServed.

            1 Reply Last reply Reply Quote 0
            • MiriamEllis
              MiriamEllis Subject Expert last edited by

              Hello there!

              Thanks so much for asking your question! My answer here is going to be that doing this as part of an SEO strategy will not likely be a good use of your resources. Schema implementation is not, per se, a ranking factor, though it can affect how results look, if not how they rank. In addition to this, Google has never been a fan of large blocks of zip codes within website text, so I wouldn't think they would be positively influenced by the same information presented in Schema.

              The business model you are describing sounds virtual rather than local. If you are a local service area business (SAB) like a plumber, with a single physical address from which you head out to serve a variety of zip codes/towns, then you can utilize local search marketing best practices to attempt to gain organic rankings for these service cities. But this is predicated on having at least one real address for your business.

              But, if the business is entirely virtual (like an e-commerce website or an Internet Service Provider or something like that and has no face-to-face contact with customers) then locally marketing the business isn't really an option, and use of Schema to attempt to show up as though the business is local isn't likely to yield results.

              Rather, you'll likely need to work on your website UX+organic SEO to make it clear to consumers that you ship to/service their area.

              If I've misunderstood the business model in any way, please definitely provide further details!

              1 Reply Last reply Reply Quote 0
              • 1 / 1
              • First post
                Last post

              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • Keith_Kaiser

                Schema medical speciality error

                I'm having an issue correctly formatting a medical specialty for a gastroenterologist. The Google structured data tool is giving me the error of "The property specialty is not recognized by Google for an object of type _Physician". _ Any suggestions on how to correctly update the schema code for a physician's specialty? Thanks, Keith LsPc55X iHUW88a

                Local Website Optimization | | Keith_Kaiser
                1
              • tntdental

                Local Business Schema Image requirement

                Hello, I work exclusively with Dentists and we have been putting our json schema in the footer for a while now. Just recently they made 'image' a requirement for the Dentist category. We already use the logo in our schema and that is an image. Since the schema is in the footer, it is on every page, and the only image on every page is the logo. Does the image we add to our schema need to be on the actual web page or could it be anything related to the business, like an image of the practice or the dentist? Would it hurt to have the logo listed twice in the schema - once as the logo and once as the image? Trying to figure out what the best thing to do is for the required 'image' field for a dentist. Thanks! Angela

                Local Website Optimization | | tntdental
                0
              • SEOdub

                Areaserved json-ld schema markup for a local business that targets national tourism

                If there is a local business that thrives on ranking nationally for people searching for their services in that location, do you target the business's actual service areas or target nationally? For instance, a hotel in Denver, Colorado.  Would the areaserved markup be: "areaServed":[{"@type":"State","name":"Colorado"},{"@type":"City","name":"Denver"}] Or "areaserved":"USA" The "geographic area where a service or offered item is provided" would be denver, colorado. But we would be looking to target all people nationally looking to travel to denver, colorado. Or would it be best to target it all, like: "areaServed":[{"@type":"State","name":"Colorado"},{"@type":"City","name":"Denver"},"USA"]

                Local Website Optimization | | SEOdub
                0
              • Noriel

                Local SEO - Multiple stores on same URL

                Hello guys, I'm working on a plan of local SEO for a client that is managing over 50 local stores. At the moment all the stores are sharing the same URL address and wanted to ask if it s better to build unique pages for each of the stores or if it's fine to go with all of them on the same URL. What do you think? What's the best way and why? Thank you in advance.

                Local Website Optimization | | Noriel
                0
              • HeaHea

                Schema markup for a local directory listing and Web Site name

                Howdy there!   Two schema related questions here Schema markup for local directory We have a page that lists multiple location information on a single page as a directory type listing.  Each listing has a link to another page that contains more in depth information about that location. We have seen markups using Schema Local Business markup for each location listed on the directory page.  Examples: http://www.yellowpages.com/metairie-la/gold-buyers http://yellowpages.superpages.com/listings.jsp?CS=L&MCBP=true&C=plumber%2C+dallas+tx Both of these validate using the Google testing tool, but what is strange is that the yellowpages.com example puts the URL to the profile page for a given location as the "name" in the schema for the local business, superpages.com uses the actual name of the location.  Other sites such as Yelp etc have no markup for a location at all on a directory type page. We want to stay with schema and leaning towards the superpages option.  Any opinions on the best route to go with this? Schema markup for logo and social profiles vs website name. If you read the article for schema markup for your logo and social profiles, it recommends/shows using the @type of Organization in the schema markup https://developers.google.com/structured-data/customize/social-profiles If you then click down the left column on that page to "Show your name in search results" it recommends/shows using the @type of WebSite in the schema markup. https://developers.google.com/structured-data/site-name We want to have the markup for the logo, social profiles and website name.  Do we just need to repeat the schema for the @website name in addition to what we have for @organization (two sets of markup?).  Our concern is that in both we are referencing the same home page and in one case on the page we are saying we are an organization and in another a website.  Does this matter?  Will Google be ok with the logo and social profile markup if we use the @website designation? Thanks!

                Local Website Optimization | | HeaHea
                0
              • Sean_Gutermuth

                Can you, somehow, use dynamic number insertion on a click to call button (image)

                Hello Moz! I have been beating my head against the wall for a few hours, and I am starting to get a headache. My question is simple: I am doing some work for a local salon, and we started a PPC campaign recently. It's very important that I get accurate ROI metrics from both our PPC efforts and Yelp advertising program, and the best way to do this is by using custom phone numbers and dynamic number insertion w/ CallRail to track phone calls being made to the salon. I can then cross reference the numbers used to call with the salon POS software to see what they spent, how many appts. they booked, etc. A VERY large portion, the majority in fact, of traffic comes from mobile, and in the past I had a big, fat, beautiful CTA click-to-call button that showed the salon phone number. However, I have found that with dynamic number insertion, and my near non-existent programming skills, it is impossible to have the number dynamically insert into an href image. Sooooo...any ideas on how to do this, or is it just not possible????

                Local Website Optimization | | Sean_Gutermuth
                0
              • EvolveCreative

                Schema for same location on multiple sites - can this be done?

                I'm looking to find more information on location/local schema. Are you able to implement schema for one location on multiple different sites? (i.e. - Multiple brands/websites (same parent company) - the brands share the same location and address). Also, is schema still important for local SEO? Thank you in advance for your help!

                Local Website Optimization | | EvolveCreative
                0
              • KHCreative

                Duplicate content question for multiple sites under one brand

                I would like to get some opinions on the best way to handle duplicate / similar content that is on our company website and local facility level sites.  Our company website is our flagship website that contains all of our service offerings, and we use this site to complete nationally for our SEO efforts.  We then have around 100 localized facility level sites for the different locations we operate that we use to rank for local SEO.  There is enough of a difference between these locations that it was decided (long ago before me) that there would be a separate website for each.  There is however, much duplicate content across all these sites due to the service offerings being roughly the same.  Every website has it's own unique domain name, but I believe they are all on the same C-block.  I'm thinking of going with 1 of 2 options and wanted to get some opinions on which would be best. 1 - Keep the services content identical across the company website and all facility sites, and use the rel=canonical tag on all the facility sites to reference the company website.  My only concern here is if this would drastically hurt local SEO for the facility sites. 2 - Create two unique sets of services content.  Use one set on the company website.  And use the second set on the facility sites, and either live with the duplicate content or try and sprinkle in enough local geographic content to create some differential between the facility sites. Or if there are other suggestions on a better way to handle this, I would love to hear any other thoughts as well. Thanks!

                Local Website Optimization | | KHCreative
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.