Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Topic Cluster: URL Best Practices
-
I'm trying to be mature and employ the Topic Cluster strategy to my content. In doing so I realized there are a few URL options. Some more difficult to execute than others.
-Is it important to call out the Pillar Topic in your subtopic URL?
-Does the Pillar Topic need to have its own landing page? (As opposed to just being part of the blog.)Here's an Example:
My Pillar is: Inbound vs. Outbound
My subtopic is: Marketing PlatformsHere are the URL options I can think of...
Option 1: https://pipelineinbound.com/blog/inbound-vs-outbound-marketing-platforms/
Option 2: https://pipelineinbound.com/blog/which-marketing-platforms/
Option 3: https://pipelineinbound.com/blog/marketing-platforms-inbound-vs-outbound/
Option 4 (Hardest): https://pipelineinbound.com/inbound-vs-outbound/marketing-platforms/
Are there some fundamental best practices for URL structure and Link Building as it pertains to Topic Clusters?
Thanks!
-
Have a page for the pillar topic and one for the sub topic if you have the word count to justify it.
Otherwise sub topics can be H2s
if you have two separate pages I would avoid keyword cannibalization were possible. Keep your keywords on the page that target them.
However it may be necessary to talk in the context of pillar content. If you do mention the Pillar keyword, make it a text link to the pillar page. That way google will attribute the use of that word to the pillar page when ranking - and it will in fact strengthen the pillar page.
Does that make sense?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Same URL for languages sub-directories
Hi All, I have a main domain and 9 different subdirectories for languages, example: www.example.com/page.html www.example.com/uk/page-uk.html www.example.com/es/page-es.html we are implementing hreflang tags for the languages, but we are thinking to get rid of the dashes on the languages URL: -uk or -es, so it will be: www.example.com/page.html www.example.com/uk/page.html www.example.com/es/page.hrml would this be a problem? to have same page names even if they are in different subdirectories? would we need to add canonical tags, at lease for the main domain URLs? www.kornferry.com/page.html Thank you, Rachel
Technical SEO | | RaquelSaiz0 -
Numbers in URL
Hey guys! Need your many awesome brains. 🙂 This may be a very basic question but am hoping you can help me out with some insights beyond "because Google says it's better". 🙂 I only recently started working with SEO, and I work for a SaaS website builder company that has millions of open/active user sites, and all our user sites URLs, instead of www.mydomainname.com/gallery or myusername.simplesite.com/about, we use numbers, so www.mysite.com/453112 or myusername.simplesite.com/426521 The Sales manager has asked me to figure out if it will pay off for us in terms of traffic (other benefits?) to change it from the number system to the "proper" and right way of setting up these URLs. He's looking for rather concrete answers, as he usually sits with paid search and is therefore used to the mindset of "if we do x it will yield us y in z months". I'm finding it quite difficult to find case studies/other concrete examples beyond the generic, vague implication that it will simply be "better" (when for example looking at SEO checklists and search engine guidelines). Will it make a difference? How so? I have to convince our developers of the importance and priority of this adjustment, or it will just drown in the many projects they already have. So truly, any insights would be so very welcome. Thank you!
Technical SEO | | michelledemaree2 -
Correct linking to the /index of a site and subfolders: what's the best practice? link to: domain.com/ or domain.com/index.html ?
Dear all, starting with my .htaccess file: RewriteEngine On
Technical SEO | | inlinear
RewriteCond %{HTTP_HOST} ^www.inlinear.com$ [NC]
RewriteRule ^(.*)$ http://inlinear.com/$1 [R=301,L] RewriteCond %{THE_REQUEST} ^./index.html
RewriteRule ^(.)index.html$ http://inlinear.com/ [R=301,L] 1. I redirect all URL-requests with www. to the non www-version...
2. all requests with "index.html" will be redirected to "domain.com/" My questions are: A) When linking from a page to my frontpage (home) the best practice is?: "http://domain.com/" the best and NOT: "http://domain.com/index.php" B) When linking to the index of a subfolder "http://domain.com/products/index.php" I should link also to: "http://domain.com/products/" and not put also the index.php..., right? C) When I define the canonical ULR, should I also define it just: "http://domain.com/products/" or in this case I should link to the definite file: "http://domain.com/products**/index.php**" Is A) B) the best practice? and C) ? Thanks for all replies! 🙂
Holger0 -
Landing Page URL Structure
We are finally setting up landing pages to support our PPC campaigns. There has been some debate internally about the URL structure. Originally we were planning on URL's like: domain.com /california /florida /ny I would prefer to have the URL's for each state inside a "state" folder like: domain.com /state /california /florida /ny I like having the folders and pages for each state under a parent folder to keep the root folder as clean as possible. Having a folder or file for each state in the root will be very messy. Before you scream URL rewriting :-). Our current site is still running under Classic ASP which doesn't support URL rewriting. We have tried to use HeliconTech's ISAPI rewrite module for IIS but had to remove it because of too many configuration issues. Next year when our coding to MVC is complete we will use URL rewriting. So the question for now: Is there any advantage or disadvantage to one URL structure over the other?
Technical SEO | | briankb0 -
Merging several sites into one - best practice
I had 2 sites on the web (www.physicseditor.de, www.texutrepacker.com) and decided to move them all under one single domain (www.codeandweb.com) Both sites were ranking very good for several keywords. I not redirected the most important pages from the old domains with a 301 redirect to the new subpages (www.texturepacker.com => www.codeandweb.com/texturepacker) Google still delivers the old domains but the redirect take people directly to the new content. I've already submitted the new site map to google webmaster tools. Pages are already in the index but do not really show up in the search results. How long does it take until google accepts the new domain and delivers the new content in the search results? Was it ok what I did? Or is there some room for improvement? SeoMoz will of course not find any information about the new page since it is not yet directly linked in google. But I can't get ranking information for the "old" pages since SeoMoz tells me that it can't crawl the old domains....
Technical SEO | | gossi740 -
Which is the best wordpress sitemap plugin
Does anyone have a recommendation for the best xml sitemap plugin for wordpress sites or do you steer clear of plugins and use a sitemap generator then load it up to the root manually?
Technical SEO | | simoncmason0 -
Double byte characters in the URL - best avoided?
We are doing some optimisation on sites in the APAC region, namely China, Hong Kong, Taiwan and Japan. We have set the url generator to automatically use the heading of the page in the URL which works fine for countries using Latin characters, but is causing problems, particularly in IE, when it comes to the double byte countries. For some reason, IE struggles with double byte and displays URLs in their rather ugly, coded form. Anybody got any suggestions on whether we should persist with the keyword URLs or revert to the non-descriptive URLs for the double byte countries? The reason I ask is it's a balance of SEO benefit vs not scaring IE users off with ugly URLs that look dreadful and spammy.
Technical SEO | | Red_Mud_Rookie0