Affect of ™ and ® in title for SEO

[stephen.volker]

I am looking at adding the trademark and rights reserved symbols to some of my titles. I think this might help with click through rate. From what I have found, this shouldn't have an affect on SEO unless it makes the title too long. Is this correct?

Stephen

[martinxm]

I'm with Ed. this only has an effect on the CTR. When you use a brand or product in which you put those symbols, people usually click more often on these links.

[Smileworks_Liverpool]

Absolutely correct.  Google disregards TM and R symbols so use them when you legally should for yours and other products and it will not impact your exact match SEO efforts.   I think they have a small effect on CTR in the SERPS because they show you mean business and are more professional and are also being professional when using the hard won TM's and R's of other brands (which is a legal requirement and you can get into trouble for not using them)

Did you know that if another brand doesn't have a R or a TM then you can mention them directly in your adwords too?  Just a fun fact.