Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How does Yoast SEO premium determine prominent keywords?
-
We are perplexed how Yoast determines which keywords to select on the page when ranking the top 5 prominent words in Insights. For example, we have a page where birthday parties is clearly the primary keyword. It is used an an H2, in body copy and tagged on images. Yet it does not show up at all. The term 20 Fiesta game points ranks #1. It is mentioned one time on the page in a bullet within one of 5-6 blocks. 40 Fiesta game points ranks 3rd and same situation. Waterpark ranks 4th and is mentioned twice on the page as a bullet of featured activities. But there ar 4-5 other attractions listed in the bullets higher? We have looked as tutorial videos and no one mentions how Yoast determines prominent keywords. Thanks in advance for steering us in the right direction.
-
exactly
it just dossn´t count the words in the page titles and meta descriptions, since they aint rly an part of the content. -
https://yoast.com/yoast-seo-insights/
It picks the prominent keywords based on density, the frequency the words are being used in the content.
-
Yoast does analyze every content on youre page to calculate the prominent words. But no it dosn´t count meta descriptions and titles (unless titles is youre headline). Since this content aint rly a part of youre "content".
Hope that was the answer youre looking for
-
None of Yoast's prominent words were in Header tags content ( H1, H2, H3, H4, H5, H6), the title of the page, description or alt images. Only in page content and in all cases as a bullet point. Words that were in tags, titles, alt images and desciption were not included in prominent words. This is what is confusing, but thanks for taking the time to answer in any case.
-
Hi There,
Yoast determines the keywords that you are trying to rank by looking at the keyword prominence on the page. By the means of keyword prominence it would look into the following SEO factors:
- Header tags content ( H1, H2, H3, H4, H5, H6), the title of the page, description, alt images and the main content of the page.
It would try to analyze and assess what you are trying to showcase to the world and to search engines using above factors. If your website doesn't have the right content at right places, it won't show up on the prominent keywords list.
I hope this helps, let me know if you have further queries.
Regards,
Vijay
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Keyword Ranking Fluctuations
Hi Guys I am currently working on a website where one of the keyword targets is fluctuating. The keyword is fluctuating between page 2 and page 5. What makes this strange is that we are not experiencing the issue with any other keyword targets. They are all ranking fine. It is only 1 keyword. The keyword target happens to be the main homepage keyword target - not sure if this makes a difference? The homepage targets 2 keyword e.g. Business Offices & Accessories. The homepage ranks perfectly fine for e.g. Business Accessories but is fluctuating for e.g. Business Offices! Very strange. What makes it even stranger - the keyword variations of the fluctuating keyword e.g. office for business - these variations are all fine and not fluctuating. Its only 1 keyword. If anyone has any ideas or feedback that would be great! Thanks, Duncan
Intermediate & Advanced SEO | | CayenneRed890 -
CDN for SEO (or not)?
Does CDN impact on SEO or not? There seems conflicting ideas as to whether they impact positively or negatively, I realise that if the page loads quicker this is a good thing for SEO and usability of course. Does Google see CDN as just cheating and a get-around for not doing the work from the ground up and using good hosting etc? Do you have any direct experience? All constructive input much appreciated!
Intermediate & Advanced SEO | | seoman101 -
Are these URL hashtags an SEO issue?
Hi guys - I'm looking at a website which uses hashtags to reveal the relevant content So there's page intro text which stays the same... then you can click a button and the text below that changes So this is www.blablabla.com/packages is the main page - and www.blablabla.com/packages#firstpackage reveals first package text on this page - www.blablabla.com/packages#secondpackage reveals second package text on this same page - and so on. What's the best way to deal with this? My understanding is the URLs after # will not be indexed very easily/atall by Google - what is best practice in this situation?
Intermediate & Advanced SEO | | McTaggart0 -
What Constitutes Keyword Stuffing?
Greeting MOZ Community: I have been attempting to add certain keywords phrases to the home page text of our real estate web site (www.nyc-officespace-leader.com). When I check the keyword density and look at the keyword cloud, the frequency of certain terms appear substantially higher than they should be (see attached keyword cloud and keyword density chart. Certain terms like "office space" have a 5 or 6% frequency which seems high. Last thing we need is a Panda penalty. When I viewed the code for the home page (see enclosed), I noticed HREF tags, SRE tags and ALT tags repeating certain keyword phrases, driving up their density. I have attached a keyword cloud for the home page of a competitor and the use of language seems more diverse. Does Google take the text in these various tags into account? I know the ALT tag is important for SEO, but how about the others? Does the use of text in the tags for this page make the overall page look spammy? Also, there are text and tags for the carousel in the home page that appear in the code for the home page. If this code were somehow concealed, would we be better off from an SEO perspective? Thanks, Alan pkM7CZG 1DFFMZ0
Intermediate & Advanced SEO | | Kingalan10 -
Does having a ? on the end of your URL affect your SEO?
I have some redirects that were done with at "?" at the end of the URL to include google coding (i.e. you click on an adwords link and the google coding follows the redirected link). When there is not coding to follow the link just appears as "filename.html?". Will that affect us negatively SEO-wise? Thank you.
Intermediate & Advanced SEO | | RoxBrock1 -
Yoast SEO Plugin: To Index or Not to index Categories?
Taking a poll out there......In most cases would you want to index or NOT index your category pages using the Yoast SEO plugin?
Intermediate & Advanced SEO | | webestate0 -
What should I cover in a SEO proposal ?
What should I cover in a SEO proposal? Is there any sample SEO Proposal template in SEOMoz?
Intermediate & Advanced SEO | | kashyaplakkad1 -
How to Target Keyword Permutations
I have a client that wants to rank for a keyword phrase that has many permutations.. ex. "Alaska Hill Country Resort", "Hill Country Resort Alaska", "Hill Country Alaska Resort" But I'm wondering if I should target these all on the same page or not. I'm assuming all of these permutations are actually valid searches because I did my keyword research for 'exact match' keywords and got results like this.. (let me know if I'm missing something here, or if this sounds right) [Alaska Hill Country Resort] - 230 Local Searches [Hill Country Resort Alaska] - 140 Local Searches [Hill Country Alaska Resort] - 30 Local Searches The phrase we're targeting is their main keyword phrase, so I've chosen their home-page as the page to rank for this phrase. My thought is to optimize for the most popular phrase (ex. "Alaska Hill Country Resort"), and sprinkle in the other phrases throughout the copy. Next I would run a link-building campaign targeting the main phrase first.. then the next phrase, and so on, so that my anchor text is more heavily focused on the more popular terms, but I would also make sure to include the less popular terms. Do you think this is the best way to go about this? Do I really need to make individual pages for each of the permutations, or is it okay to target them all on one page since they are essentially the same keyword?
Intermediate & Advanced SEO | | ATMOSMarketing560