• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. How does Yoast SEO premium determine prominent keywords?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        How does Yoast SEO premium determine prominent keywords?

        Intermediate & Advanced SEO
        4
        6
        995
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • Teamzig
          Teamzig last edited by

          We are perplexed how Yoast determines which keywords to select on the page when ranking the top 5 prominent words in Insights. For example, we have a page where birthday parties is clearly the primary keyword. It is used an an H2, in body copy and tagged on images. Yet it does not show up at all. The term 20 Fiesta game points ranks #1. It is mentioned one time on the page in a bullet within one of 5-6 blocks. 40 Fiesta game points ranks 3rd and same situation. Waterpark ranks 4th and is mentioned twice on the page as a bullet of featured activities. But there ar 4-5 other attractions listed in the bullets higher?  We have looked as tutorial videos and no one mentions how Yoast determines prominent keywords. Thanks in advance for steering us in the right direction.

          1 Reply Last reply Reply Quote 0
          • Jesper-Bak-SEO-specialist
            Jesper-Bak-SEO-specialist @TucsonAZWebDesign last edited by

            exactly 🙂 it just dossn´t count the words in the page titles and meta descriptions, since they aint rly an part of the content.

            1 Reply Last reply Reply Quote 0
            • TucsonAZWebDesign
              TucsonAZWebDesign last edited by

              https://yoast.com/yoast-seo-insights/

              It picks the prominent keywords based on density, the frequency the words are being used in the content.

              Jesper-Bak-SEO-specialist 1 Reply Last reply Reply Quote 1
              • Jesper-Bak-SEO-specialist
                Jesper-Bak-SEO-specialist last edited by

                Yoast does analyze every content on youre page to calculate the prominent words. But no it dosn´t count meta descriptions and titles (unless titles is youre headline). Since this content aint rly a part of youre "content". 🙂

                Hope that was the answer youre looking for

                1 Reply Last reply Reply Quote 0
                • Teamzig
                  Teamzig @Vijay-Gaur last edited by

                  None of Yoast's prominent words were in Header tags content ( H1, H2, H3, H4, H5, H6), the title of the page, description or alt images. Only in page content and in all cases as a bullet point. Words that were in tags, titles, alt images and desciption were not included in prominent words. This is what is confusing, but thanks for taking the time to answer in any case.

                  1 Reply Last reply Reply Quote 0
                  • Vijay-Gaur
                    Vijay-Gaur last edited by

                    Hi There,

                    Yoast determines the keywords that you are trying to rank by looking at the keyword prominence on the page. By the means of keyword prominence it would look into the following SEO factors:

                    • Header tags content ( H1, H2, H3, H4, H5, H6), the title of the page, description, alt images and the main content of the page.

                    It would try to analyze and assess what you are trying to showcase to the world and to search engines using above factors. If your website doesn't have the right content at right places, it won't show up on the prominent keywords list.

                    I hope this helps, let me know if you have further queries.

                    Regards,

                    Vijay

                    Teamzig 1 Reply Last reply Reply Quote 0
                    • 1 / 1
                    • First post
                      Last post

                    Browse Questions

                    Explore more categories

                    • Moz Tools

                      Chat with the community about the Moz tools.

                    • SEO Tactics

                      Discuss the SEO process with fellow marketers

                    • Community

                      Discuss industry events, jobs, and news!

                    • Digital Marketing

                      Chat about tactics outside of SEO

                    • Research & Trends

                      Dive into research and trends in the search industry.

                    • Support

                      Connect on product support and feature requests.

                    • See all categories

                    Related Questions

                    • bedynamic

                      SEO on dynamic website

                      Hi. I am hoping you can advise. I have a client in one of my training groups and their site is a golf booking engine where all pages are dynamically created based on parameters used in their website search. They want to know what is the best thing to do for SEO. They have some landing pages that Google can see but there is only a small bit of text at the top and the rest of the page is dynamically created. I have advised that they should create landing pages for each of their locations and clubs and use canonicals to handle what Google indexes.Is this the right advice or should they noindex? Thanks S

                      Intermediate & Advanced SEO | | bedynamic
                      0
                    • Keyword difficulty and time to rank

                      Hello, Is there a correlation between the keyword difficult and the time it takes to rank ? In other words let's say I try to rank for  the keyword "seo" and it is going to take 2 years to rank 1 st whereas if I go for "best seo tools in 2018" and it takes just 2 weeks ? Thank you,

                      Intermediate & Advanced SEO | | seoanalytics
                      0
                    • Atomicx

                      Yoast seo title question

                      I was referred to this plugin and have found it to be the most irritating and poorly designed plugin in the world. I want to be able to set my titles without it changing my page headers as well. For instance - If I set my title to be "This is my article name | site name" it will make my H1 tag read the same. I do not want or desire this nonsense. Why would they think this is something wise? Why would I want my site name on every single H1 tag on my site? How can I fix this? I only want my title to be my title. I want my H1 tag to remain the post/page name that I define in wordpress.

                      Intermediate & Advanced SEO | | Atomicx
                      0
                    • theLotter

                      SEO Advice for Angular JS

                      We are changing our homepage (and gradually the rest of the site) to Angular JS.
                      In order not to lose anything in terms of SEO we are implementing Hashbangs + escaped fragment snapshots. Are there any other SEO considerations you think we should have and/or additional elements that we could add to the page to improve it in terms of SEO?

                      Intermediate & Advanced SEO | | theLotter
                      0
                    • residualboulders

                      Two Webstites Targeting the Same Keywords

                      If I aquire a website in the same industry targeting the same keywords. Should I merge them into one? I understand it's a bad idea to have multiple websites promoting the same thing, but i'd like to capture the customer base of a competing website. What's everyone's thoughts? A- Merge new to main website with 301's? will google like that? B- Keep them separate? Will google like that? C- Don't bother. D- Toss the computer and get into Horticulture

                      Intermediate & Advanced SEO | | residualboulders
                      0
                    • Towelsrus

                      Meta Keywords: Should we use them or not?

                      I am working through our site and see that meta keywords are being used heavily and unnecessarily. Each of our info pages will have 2 or 3 keyword phrases built into them. Should we just duplicate the keyword phrases into the meta keyword field, should put in additional keywords beyond or not use it at all? Thoughts and opinions appreciated

                      Intermediate & Advanced SEO | | Towelsrus
                      1
                    • attorney

                      Are dropdown menus bad for SEO

                      I have an ecommerce shop here: http://m00.biz/UHuGGC I've added a submenu for each major category and subcategory of items for sale. There are over 60 categories on that submenu. I've heard that loading this (and the number of links) before the content is very bad for SEO. Some will place the menu below the content and use absolute positioning to put the menu where it currently is now. It's a bit ridiculous in doing things backwards and wondering if search engines really don't understand. So the question is twofold: (1) Are the links better in a bottom loading sidemenu where they are now? (2) Given the number of links (about 80 in total with all categories and subcategories), is it bad to have the sidemenu show the subcategories which, in this instance, are somewhat important? Should I just go for the drilldown, e.g. show only categories and then show subcategories after? Truth is that users probably would prefer the dropdown with all the categories and second level subcategories, despite the link number and placement.

                      Intermediate & Advanced SEO | | attorney
                      1
                    • VividLime

                      Link Age as SEO factor?

                      Hi Guys
                      I have a client who ranks well within a competitive sector of the travel industry. They are planning CMS move which will involve changing from .cfm to .aspx We will be doing the standard redirects etc However Matt's statement here on 301 redirects got me thinking
                      http://www.youtube.com/watch?v=zW5UL3lzBOA&t=0m24s He says that basically you loose a bit of page rank when you do a 301 redirect. Now, we will be potentially redirecting 1000s of links and my thinking is 'a lot of a little, adds up to a lot'  In other words, 1000s of redirects may have a big enough impact to loose some rankings in a very competitive and aggressive space. So recommended that we contact the sites who has the link highest value and ask them to manually change the links from cfm to aspx. This will then mean that there are no loss value as with a 301 redirect. -But now I have another dilemma which I'm unsure about. So the main question:
                      Is link age factor in rankings ? If I  update any links, this will make said link new to Google, so if link age is a factor, would this also lessen the value passed initially?

                      Intermediate & Advanced SEO | | VividLime
                      0

                    Get started with Moz Pro!

                    Unlock the power of advanced SEO tools and data-driven insights.

                    Start my free trial
                    Products
                    • Moz Pro
                    • Moz Local
                    • Moz API
                    • Moz Data
                    • STAT
                    • Product Updates
                    Moz Solutions
                    • SMB Solutions
                    • Agency Solutions
                    • Enterprise Solutions
                    • Digital Marketers
                    Free SEO Tools
                    • Domain Authority Checker
                    • Link Explorer
                    • Keyword Explorer
                    • Competitive Research
                    • Brand Authority Checker
                    • Local Citation Checker
                    • MozBar Extension
                    • MozCast
                    Resources
                    • Blog
                    • SEO Learning Center
                    • Help Hub
                    • Beginner's Guide to SEO
                    • How-to Guides
                    • Moz Academy
                    • API Docs
                    About Moz
                    • About
                    • Team
                    • Careers
                    • Contact
                    Why Moz
                    • Case Studies
                    • Testimonials
                    Get Involved
                    • Become an Affiliate
                    • MozCon
                    • Webinars
                    • Practical Marketer Series
                    • MozPod
                    Connect with us

                    Contact the Help team

                    Join our newsletter
                    Moz logo
                    © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                    • Accessibility
                    • Terms of Use
                    • Privacy

                    Looks like your connection to Moz was lost, please wait while we try to reconnect.