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Do long UTM codes hurt SEO?
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Since most UTM codes/URLs are longer than 70ish characters, is this hurting my SEO? If it is, how can I solve the problem while still using a UTM code? Thanks!
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The correct way to use UTM tracking without hurting your SEO efforts is to make sure you’ve implemented your canonical tags correctly. You should add self-referring canonical tags, which will prevent multiple versions of the same page from being indexed.
For example:
should have a canonical tag that looks like this:
If you have pages with these parameters on your site then you should use the rel=”canonical” tag to specify the canonical URL that you’d like Google to rank.
I hope this information answers your question. if you consider that my answer is good enough don't forget to mark it as a Good Answer
Regards and have a great day
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