• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. Combining Two Sites With Similar Domain Authority

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Combining Two Sites With Similar Domain Authority

        Intermediate & Advanced SEO
        4
        4
        782
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • ffctas
          ffctas last edited by

          Hello,

          We run two sites with the same product, product descriptions and url structure. Essentially, the two sites are the same except for domain name and minor differences on the home pages. We've run this way for quite a few years. Both sites have a domain authority of 48 and there are not a large number of duplicate incoming links.

          I understand the "book" to say we should combine the sites with 301's to the similar pages. I am concerned about doing this because "site 2" still does about 20% of our business.

          We have been losing organic traffic for a number of years. I think this mainly has to do with a more competitive environment. However, where google used to serve both our sites for a search term it now will only show one.

          How much organic benefit should we see if we combine. Will it be significant enough to merge the two sites. Understandably, I realize the future can't be predicted but I would like to know if anyone has had a similar experience or opinion

          Thanks

          1 Reply Last reply Reply Quote 0
          • EGOL
            EGOL last edited by

            I think that there is a good chance for an increase of total sales by combining the sites.  I vote for this because the two sites have diverse link profiles and combining them will make a big gain in the link diversity and domain authority of the site that remains.  I would merge them with optimism rather than with fear.

            1 Reply Last reply Reply Quote 0
            • effectdigital
              effectdigital last edited by

              Google doesn't tend to like 'clone' sites and if it detects them, one of the web properties will be nerfed. Google wants people to 'add value' to the web, and then reward them with traffic. The path is not supposed to be, build one site - clone it, get double the traffic. This is also to keep Google's search results diverse

              Seriously, how annoying would it be if you searched for something and every link was the same site with a different name?

              In situations where you gained extra traffic illegitimately, there's not much that you can do (technically or otherwise) to re-capture the traffic that you shouldn't have been getting in the first place.

              If I were you, I'd be looking at this decision more in terms of: "this will help to plug a gap and stop further deterioration". If Google think you have been gaining traffic that you shouldn't have been getting, fixing the problem won't cause Google to give you 'bonus points' that see your site(s) return to illegitimate traffic levels

              If you are looking for quick and easy ways to succeed in SEO, know that the lifespan of such techniques is limited. In actual fact, you're lucky not to have received a penalty on both sites.

              This is not a case of "how can I make some quick traffic again", it's a case of "how can I demonstrate to Google that my behavior is changing, and avoid a penalty for my main site". Sometimes the benefit, is NOT losing everything you have!

              Darin Pirkey made some good points, but I don't think it's a case of 'the benefits of moving outweigh the risks of leaving it'. My POV is very similar but slightly different. I think that 'the risks of leaving it as it is are greater than the risks of merging the web properties' (but then... I'm a bit of a cynic)

              1 Reply Last reply Reply Quote 1
              • DarinPirkey
                DarinPirkey last edited by

                I think you are already seeing that Google is treating these two as the same.  I've had this issue with a legal blog and a lawyers main website.  We took the blog from it's own domain and put it under the main lawyer website.  We did see a dip in traffic for about two months but it quickly recovered and we ended up with more traffic as the overall site seemed to be more authoritative under one roof.

                During this merge, I would also check for "thin content" and/or content that is no longer relevant and/or getting traffic.  We tend to use the opportunity as a sort of spring cleaning of the site.  But, since your sites are pretty identical, a good thorough examination of all the content on both would be beneficial.  Make sure you map the "old" site and keep a sitemap just in case something goes wrong.  We used a Google Sheet/ Excel to map domains so in the event something went wrong with the the 301's, we had the opportunity to correct everything.

                I know there are risks with moving the domain, but I think the positives outweigh them by a long shot.

                1 Reply Last reply Reply Quote 2
                • 1 / 1
                • First post
                  Last post

                Browse Questions

                Explore more categories

                • Moz Tools

                  Chat with the community about the Moz tools.

                • SEO Tactics

                  Discuss the SEO process with fellow marketers

                • Community

                  Discuss industry events, jobs, and news!

                • Digital Marketing

                  Chat about tactics outside of SEO

                • Research & Trends

                  Dive into research and trends in the search industry.

                • Support

                  Connect on product support and feature requests.

                • See all categories

                Related Questions

                • gaiaslastlaugh

                  Does redirecting from a "bad" domain "infect" the new domain?

                  Hi all, So a complicated question that requires a little background. I bought unseenjapan.com to serve as a legitimate news site about a year ago. Social media and content growth has been good. Unfortunately, one thing I didn't realize when I bought this domain was that it used to be a porn site. I've managed to muck out some of the damage already - primarily, I got major vendors like Macafee and OpenDNS to remove the "porn" categorization, which has unblocked the site at most schools & locations w/ public wifi. The sticky bit, however, is Google. Google has the domain filtered under SafeSearch, which means we're losing - and will continue to lose - a ton of organic traffic. I'm trying to figure out how to deal with this, and appeal the decision. Unfortunately, Google's Reconsideration Request form currently doesn't work unless your site has an existing manual action against it (mine does not). I've also heard such requests, even if I did figure out how to make them, often just get ignored for months on end. Now, I have a back up plan. I've registered unseen-japan.com, and I could just move my domain over to the new domain if I can't get this issue resolved. It would allow me to be on a domain with a clean history while not having to change my brand. But if I do that, and I set up 301 redirects from the former domain, will it simply cause the new domain to be perceived as an "adult" domain by Google? I.e., will the former URL's bad reputation carry over to the new one? I haven't made a decision one way or the other yet, so any insights are appreciated.

                  Intermediate & Advanced SEO | | gaiaslastlaugh
                  0
                • El-Bracko

                  Will using a reverse proxy give me the benefits of the main sites domain authority?

                  If I am running example.com and have a blog on exampleblog.com Will moving the blog to example.com/blog and using a reverse proxy give the blog the same domain authority as example.com Thanks

                  Intermediate & Advanced SEO | | El-Bracko
                  0
                • vtmoz

                  Linking from & to in domains and sub-domains

                  What's the best optimised linking between sub-domains and domains? And every time we'll give website link at top with logo...do we need to link sub-domain also with all it's pages? If example.com is domain and example.com/blog is sub-domain or sub-folder... Do we need to link to example.com from /blog? Do we need to give /blog link in all pages of /blog? Is there any difference in connecting domains with sub-domains and sub-folders?

                  Intermediate & Advanced SEO | | vtmoz
                  0
                • Jazee

                  One domain or two for one company with two lines of business?

                  Let's say you are building a new company that is involved in two lines of business.  Let's for example say one line of business is handling logistics for large conventions where the customer(s) are large corporation and the other line is for wedding planning.  Let's say that for certain reasons the owner wants to operate under one brand name, say "PROEVENT"  So they will market themselves as PROEVENT Convention Logistics and PROEVENT Wedding Planners. From an SEO perspective, if you have one side of the business doing B-to-B corporate business and the other doing B-to-C do you create two different websites on different domains (proeventconventions.com and proeventweddings.com) with unique design and content, or, do you just use provent.com in order to build better domain authority and on your marketing you use conventions.provent.com that takes you to the convention section of the website and weddings.provent.com takes you to the weddings section?

                  Intermediate & Advanced SEO | | Jazee
                  0
                • Kingalan1

                  Domain Authority: 23, Page Authority: 33, Can My Site Still Rank?

                  Greetings: Our New York City commercial real estate site is www.nyc-officespace-leader.com. Key MOZ metric are as follows: Domain Authority: 23
                  Page Authority: 33
                  28 Root Domains linking to the site
                  179 Total Links. In the last six months domain authority, page authority, domains linking to the site have declined. We have focused on removing duplicate content and low quality links which may have had a negative impact on the above metrics. Our ranking has dropped greatly in the last two months. Could it be due to the above metrics? These numbers seem pretty bad. How can I reverse without engaging in any black hat behavior that could work against me in the future? Ideas?
                  Thanks, Alan Rosinsky

                  Intermediate & Advanced SEO | | Kingalan1
                  0
                • Rocket.Fuel

                  Keep multiple domains or combine them?

                  I need some help figuring out if I should combine multiple domains or if I should let them be separate? I have domain1.com, domain2.com, and domain3.com. Well, domain1.com owns domain2.com and domain3.com. And currently domain1.com points to domain2.com and domain3.com from the homepage. They are going through some changes at their business, and now the option is on the table to combine the domains or still let them be separate as long as they link to each other. What is the best way to handle this and are there more things I should go through before making a decision? None of them have a ton of links to them, and they aren't super robust, but would just to have some advice. Thanks a lot

                  Intermediate & Advanced SEO | | Rocket.Fuel
                  0
                • knielsen

                  SEO value in multiple backlinks from same domain and from various sub-domains.

                  A site has a link to my site as one of their main tabs, which means whenever a user clicks through to another page within the site, my link - being a main tab - is there. This creates thousands of links from this site. How does Google treat this? Do we have a rough formula estimate. In other words, assume it creates 1,000 backlinks would the SEO value be around the same as if I had just 2 link total as a main tab, but on 2 different non-related sites? Or, does it actually count fully as 1,000 links? Links from various sub-domains. Several .EDU's are linking to my site. Different schools within the overall same university. Example: nursing.abc.edu links to my site, but so does business.abc.edu. For SEO does that count as much as if I had links from complete non-related universities, or would Google evaluate that these links are related (since same main domain) and that will discount any links more than 1 to some extent? If discounted, then what do we estimate the discount to be? thank yoyu

                  Intermediate & Advanced SEO | | knielsen
                  1
                • SeoSheikh

                  Should I buy a .co domain if my preferred .com and .co.uk domain are taken by other companies?

                  I'm looking to boost my website ranking and drive more traffic to it using a keyword rich domain name. I want to have my nearest city followed by the keyword "seo" in the domain name but the .co.uk and .com have already been taken. Should I take the plunge and buy .co at a higher price? What options do I have? Also whilst we're on domains and URL's is it best to separate keywords in url's with a (_) or a (-)? Many thanks for any help with this matter. Alex

                  Intermediate & Advanced SEO | | SeoSheikh
                  0

                Get started with Moz Pro!

                Unlock the power of advanced SEO tools and data-driven insights.

                Start my free trial
                Products
                • Moz Pro
                • Moz Local
                • Moz API
                • Moz Data
                • STAT
                • Product Updates
                Moz Solutions
                • SMB Solutions
                • Agency Solutions
                • Enterprise Solutions
                • Digital Marketers
                Free SEO Tools
                • Domain Authority Checker
                • Link Explorer
                • Keyword Explorer
                • Competitive Research
                • Brand Authority Checker
                • Local Citation Checker
                • MozBar Extension
                • MozCast
                Resources
                • Blog
                • SEO Learning Center
                • Help Hub
                • Beginner's Guide to SEO
                • How-to Guides
                • Moz Academy
                • API Docs
                About Moz
                • About
                • Team
                • Careers
                • Contact
                Why Moz
                • Case Studies
                • Testimonials
                Get Involved
                • Become an Affiliate
                • MozCon
                • Webinars
                • Practical Marketer Series
                • MozPod
                Connect with us

                Contact the Help team

                Join our newsletter
                Moz logo
                © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                • Accessibility
                • Terms of Use
                • Privacy

                Looks like your connection to Moz was lost, please wait while we try to reconnect.