Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Is domain authority lost if you create a 301 redirect but mark it as noindex, nofollow?
-
Hi everyone,
Our company sells products in various divisions. While we've been selling Product A and Product B under our original brand, we've recently created a new division with a new domain to focus on a Product B.
The new domain has virtually no domain authority (3) while the original domain has some (37). We want customers to arrive on the new domain when they search for key search terms related to Product B instead of the pages that previously existed on our main website.
If we create 301 redirects for the pages and content on the main site and add noindex, nofollow tags, will we lose the domain authority that we have from our original domain because the pages now have the noindex, nofollow tags?
I read a few blog posts from Moz that said there isn't any domain authority lost with 301 redirects but I'm not sure if that is true if the pages are noindex, nonofollow. Do you follow?
Apologies for the lengthy post. Love this community and the great Moz team.
Thanks,
Joe
-
Thanks Mike. How do we preserve any 'link juice' from the existing page that will have the redirect? Do the noindex and nofollow tags hurt the passing of link equity vs. just having the 301 redirect without those tags?
-
Hi Joe,
If we create 301 redirects for the pages and content on the main site and add noindex, nofollow tags, will we lose the domain authority that we have from our original domain because the pages now have the noindex, nofollow tags?
If you create 301 redirects for pages on the main site, the "noindex,nofollow" tags will have no impact (bc they'll never be visible to Googlebot or other clients). The pages would have to load (200 status code) for Google to discover and make use of the Meta Robots tag or any other directive/content.
So if you're planning to create 301 redirects for these pages, I wouldn't bother with the "noindex,nofollow" tags - once Google encounters the 301 redirect they should index the new pages and remove the old pages.
One caveat: if Google detects a large disparity between the old and new pages (topic/intent is clearly different), the authority might not translate over to the new pages. We usually see this work fine, but it's something to keep in mind.
Best,
Mike
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Switching URLs after acquisition to retain domain authority?
Hey everyone! My company just acquired our biggest competitor and we're switching to their platform because they have a better technical structure for SEO--what's the best way to do that, other than a 301 redirect? Can we even rename their domain to ours? How do we ensure we keep both our and their domain authority and SEO juice? Thanks!
Intermediate & Advanced SEO | | genevieveagar0 -
Splitting and moving site to two domains - How to redirect
I have a client who is going to split their retail and wholesale business and rebrand the retail biz. So let’s say they are going to move everything from currentdomain.com to either retaildomain.com or wholesaledomain.com. The most important business for them is the retail site, so they want to pass on as much ranking power as they can from currentdomain.com to retaildomain.com. I see two choices here: We can 301 redirect all of currentdomain.com to retaildomain.com, and then redirect any wholesale pages to wholesaledomain.com. The advantage is that we can use GSC’s change of address tool to report the change to Google. The downside is that there is a redirect chain (2 hops) to wholesaledomain.com. Would this confuse Google? Or we can 301 redirect page by page from currentdomain.com to the appropriate page on either new site. This means no redirect chains but it also means that we can’t use GSC’s change of address tool. Which would you do and why? And is there another option that I'm missing? I appreciate any insights you can share.
Intermediate & Advanced SEO | | rich.owings1 -
Images Returning 404 Error Codes. 301 Redirects?
We're working with a site that has gone through a lot of changes over the years - ownership, complete site redesigns, different platforms, etc. - and we are finding that there are both a lot of pages and individual images that are returning 404 error codes in the Moz crawls. We're doing 301 redirects for the pages, but what would the best course of action be for the images? The images obviously don't exist on the site anymore and are therefore returning the 404 error codes. Should we do a 301 redirect to another similar image that is on the site now or redirect the images to an actual page? Or is there another solution that I'm not considering (besides doing nothing)? We'll go through the site to make sure that there aren't any pages within the site that are still linking to those images, which is probably where the 404 errors are coming from. Based on feedback below it sounds like once we do that, leaving them alone is a good option.
Intermediate & Advanced SEO | | garrettkite0 -
301 Redirect of subdomain?
Fellow Mozzers, I'm having a hard time wrapping my brain around a redirect issue and thought it was worth posing the question to the Moz community. I did a search first but couldn't find the exact answer I was looking for. How does a 301 redirect work when you redirect a sub domain example.homepage.com to www.homepage.com but you keep the sub directories of example.homepage.com/page-1 active and are trying to rank them? I'm dealing with a current project where this is happening and this doesn't make sense to me, to redirect the subdomain if you're also trying to rank/create search traffic for pages, sub directories on example.homepage.com. This also get's into the debate of if a sub domain site is viewed as it's own website and therefore has to rank itself. If this is true, it seems like we're kind of killing the authority of the site by redirecting it. Additionally, www.homepage.com has a much stronger link profile than example.homepage.com I hope this makes sense. Any thoughts are appreciated. Thanks for your time.
Intermediate & Advanced SEO | | SMG-Texas0 -
.htaccess 301 Redirect Help! Specific Redirects and Blanket Rule
Hi there, I have the following domains: OLD DOMAIN: domain1.co.uk NEW DOMAIN: domain2.co.uk I need to create a .htaccess file that 301 redirects specific, individual pages on domain1.co.uk to domain2.co.uk I've searched for hours to try and find a solution, but I can't find anything that will do what I need. The pages on domain1.co.uk are all kinds of filenames and extensions, but they will be redirected to a Wordpress website that has a clean folder structure. Some example URL's to be redirected from the old website: http://www.domain1.co.uk/charitypage.php?charity=357 http://www.domain1.co.uk/adopt.php http://www.domain1.co.uk/register/?type=2 These will need to be redirected to the following URL types on the new domain: http://www.domain2.co.uk/charities/ http://www.domain2.co.uk/adopt/ http://www.domain2.co.uk/register/ I would also like a blanket/catch-all redirect from anything else on www.domain1.co.uk to the homepage of www.domain2.co.uk if there isn't a specific individual redirect in place. I'm literally tearing my hair out with this, so any help would be greatly appreciated! Thanks
Intermediate & Advanced SEO | | Townpages0 -
Is 301 redirect suggested on pagination pages
Hi - Due to pagination the default page of site is coming in 2 url with - ?page=1/ sub-url and /sub-url is 301 a recommended solution due to this pagination urls Also - is it required to create separate title and meta description of every pagination page We are taking specifically in context of our discounts and offer section http://www.mycarhelpline.com/index.php?option=com_offers&view=list&Itemid=9
Intermediate & Advanced SEO | | Modi0 -
Help! My Domain Authority keeps dropping! What do I do?
Hey! I just noticed my Domain Authority keeps dropping? What's happening? What do I do to get it better. I'm scared and dont know the next move to make to get this site better. Help please! Thanks! http://www.moondoggieinc.com Kristy O
Intermediate & Advanced SEO | | KristyO2 -
Any way to find which domains are 301 redirected to competitors' websites?
By looking at the work from an SEO collegue it became clear that his weak linkbuilding graph probably is not the cause for his good rankings for a pretty competitive keyword. (also no social mentions where found) I was wondering what it could be, site structure and other on page optimization factors seems to be ok and I don't think there will be exceptionally good or bad user behavior... Finally I looked at the competitors and found that they have more links, better content en better design, so I got a little stuck. The only reason I can think of is that he is doing 301 redirects (or is rel=canonical tags). Is there a way to trace these redirects back to the source in order to include this important variable in your competitor research? thnx
Intermediate & Advanced SEO | | djingel10