Skip to content
    Moz logo Menu open Menu close
    • Products
      • Moz Pro
      • Moz Pro Home
      • Moz Local
      • Moz Local Home
      • STAT
      • Moz API
      • Moz API Home
      • Compare SEO Products
      • Moz Data
    • Free SEO Tools
      • Domain Analysis
      • Keyword Explorer
      • Link Explorer
      • Competitive Research
      • MozBar
      • More Free SEO Tools
    • Learn SEO
      • Beginner's Guide to SEO
      • SEO Learning Center
      • Moz Academy
      • MozCon
      • Webinars, Whitepapers, & Guides
    • Blog
    • Why Moz
      • Digital Marketers
      • Agency Solutions
      • Enterprise Solutions
      • Small Business Solutions
      • The Moz Story
      • New Releases
    • Log in
    • Log out
    • Products
      • Moz Pro

        Your all-in-one suite of SEO essentials.

      • Moz Local

        Raise your local SEO visibility with complete local SEO management.

      • STAT

        SERP tracking and analytics for enterprise SEO experts.

      • Moz API

        Power your SEO with our index of over 44 trillion links.

      • Compare SEO Products

        See which Moz SEO solution best meets your business needs.

      • Moz Data

        Power your SEO strategy & AI models with custom data solutions.

      Track AI Overviews in Keyword Research
      Moz Pro

      Track AI Overviews in Keyword Research

      Try it free!
    • Free SEO Tools
      • Domain Analysis

        Get top competitive SEO metrics like DA, top pages and more.

      • Keyword Explorer

        Find traffic-driving keywords with our 1.25 billion+ keyword index.

      • Link Explorer

        Explore over 40 trillion links for powerful backlink data.

      • Competitive Research

        Uncover valuable insights on your organic search competitors.

      • MozBar

        See top SEO metrics for free as you browse the web.

      • More Free SEO Tools

        Explore all the free SEO tools Moz has to offer.

      NEW Keyword Suggestions by Topic
      Moz Pro

      NEW Keyword Suggestions by Topic

      Learn more
    • Learn SEO
      • Beginner's Guide to SEO

        The #1 most popular introduction to SEO, trusted by millions.

      • SEO Learning Center

        Broaden your knowledge with SEO resources for all skill levels.

      • On-Demand Webinars

        Learn modern SEO best practices from industry experts.

      • How-To Guides

        Step-by-step guides to search success from the authority on SEO.

      • Moz Academy

        Upskill and get certified with on-demand courses & certifications.

      • MozCon

        Save on Early Bird tickets and join us in London or New York City

      Unlock flexible pricing & new endpoints
      Moz API

      Unlock flexible pricing & new endpoints

      Find your plan
    • Blog
    • Why Moz
      • Digital Marketers

        Simplify SEO tasks to save time and grow your traffic.

      • Small Business Solutions

        Uncover insights to make smarter marketing decisions in less time.

      • Agency Solutions

        Earn & keep valuable clients with unparalleled data & insights.

      • Enterprise Solutions

        Gain a competitive edge in the ever-changing world of search.

      • The Moz Story

        Moz was the first & remains the most trusted SEO company.

      • New Releases

        Get the scoop on the latest and greatest from Moz.

      Surface actionable competitive intel
      New Feature

      Surface actionable competitive intel

      Learn More
    • Log in
      • Moz Pro
      • Moz Local
      • Moz Local Dashboard
      • Moz API
      • Moz API Dashboard
      • Moz Academy
    • Avatar
      • Moz Home
      • Notifications
      • Account & Billing
      • Manage Users
      • Community Profile
      • My Q&A
      • My Videos
      • Log Out

    The Moz Q&A Forum

    • Forum
    • Questions
    • Users
    • Ask the Community

    Welcome to the Q&A Forum

    Browse the forum for helpful insights and fresh discussions about all things SEO.

    1. Home
    2. SEO Tactics
    3. Intermediate & Advanced SEO
    4. How To 301 Redirect .html pages

    Moz Q&A is closed.

    After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

    How To 301 Redirect .html pages

    Intermediate & Advanced SEO
    2
    4
    16050
    Loading More Posts
    • Oldest to Newest
    • Newest to Oldest
    • Most Votes
    Reply
    • Reply as question
    Log in to reply
    This topic has been deleted. Only users with question management privileges can see it.
    • MyNet
      MyNet last edited by

      I need to redirect a page/URL that is purely .html to a new location.  I don't know how to do this.  All the redirects I can find are for server side code pages .php/.aspx etc.  From my understanding I can't put a server side redirect in a .html file.  I am hosting on a microsoft server, however the new page I am redirecting to is .php.  I am running some WordPress (.php) files on the server.  I need to make it redirect before the old page loads so visitors don't start reading something that is about to get redirected Can someone please help me?

      1 Reply Last reply Reply Quote 0
      • ShaMenz
        ShaMenz @MyNet last edited by

        Hi again,

        A 301 redirect is an instruction given to the server which tells it which page to send the request to.

        If you were using an Apache server, you would create a .htaccess file with the lines of code in it to create the redirect.

        With a Windows server you should have access to what is effectively a server management console that you can log into. In this console, within the Internet Services Manager, you basically choose the options which create the redirect within the server for you.

        It does not matter whether your pages are .html or .php ...the process is the same according to which server setup you are dealing with.

        I think perhaps you are confusing a 301 redirect with a redirect script which can be placed in the head of a document. This latter is not a great option for a number of reasons ...most notably that it does not allow link value to flow to the new page and also will not tell the search engine to de-index the old page and replace it with the new.

        Hope that helps,

        Sha

        1 Reply Last reply Reply Quote 0
        • MyNet
          MyNet @ShaMenz last edited by

          Hi Sha,

          Thank you for answering.  I actually ran across the example you provided.  However that example lists the code to put in various server-side technology pages.  For example it lists the script to put in a .php page or a .aspx page.  Since my old pages that need to be redirected are .html I didn't think these would work.  For example, let say my old page is page.html and I put this 301 redirect script on a page called page.php and upload it to the server.  Google will not see page.php and page.html as the same page and therefore will not redirect the right page.  This is my understanding please correct me if I am wrong.

          PS.  I don't understand the directions for the IIS redirect your link mentions.  I don't know what it means by "internet services manager", therefore I don't know how to follow its directions.  That could be the answer to my problem, I just don't know how to follow it.

          Thanks

          ShaMenz 1 Reply Last reply Reply Quote 0
          • ShaMenz
            ShaMenz last edited by

            Hi MyNet,

            The 301 redirect must be created on the originating server as it needs to intercept the request and send it to the new location.

            Since you say that you are hosting on a microsoft server, I am thinking that you need the method for creating a 301 redirect on a IIS server.

            You will find these instructions on this quick reference page for creating 301's.  This page actually provides instructions and/or code examples for about every situation you could think of...just choose the one you need. (you should check with your ISP to make sure that you know which suits your situation)

            Hope that helps,

            Sha

            MyNet 1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Got a burning SEO question?

            Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.


            Start my free trial


            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • amag

              Would You Redirect a Page if the Parent Page was Redirected?

              Hi everyone! Let's use this as an example URL: https://www.example.com/marvel/avengers/hulk/ We have done a 301 redirect for the "Avengers" page to another page on the site. Sibling pages of the "Hulk" page live off "marvel" now (ex: /marvel/thor/ and /marvel/iron-man/). Is there any benefit in doing a 301 for the "Hulk" page to live at /marvel/hulk/ like it's sibling pages? Is there any harm long-term in leaving the "Hulk" page under a permanently redirected page? Thank you! Matt

              Intermediate & Advanced SEO | | amag
              0
            • MJTrevens

              Will 301 Redirects Slow Page Speed?

              We have a lot of subdomains that we are switching to subfolders and need to 301 redirect all the pages from those subdomains to the new URL. We have over 1000 that need to be implemented. So, will 301 redirects slow the page speed regardless of which URL the user comes through? Or, as the old urls are dropped from Google's index and bypassed as the new URLs take over in the SERPs, will those redirects then have no effect on page speed? Trying to find a clear answer to this and have yet to find a good answer

              Intermediate & Advanced SEO | | MJTrevens
              0
            • Neverstop123

              PDF ranking higher than HTML pages, solution?

              Hello Moz community I know this question has been asked before but it seems there is no real answer other than putting a summary of the PDF on the HTML page. My problem is other websites are using my PDFs, I have some PDFs with very high authority links and I would like to either pass the link juice on to my product/category page or do rel=canonical somehow. I'm using bigcommerce as my platform. My website is cwwltd.com. Any help would be greatly appreciated. Thank you

              Intermediate & Advanced SEO | | Neverstop123
              1
            • viatrading1

              Several 301 Redirects to Same Page

              Hi, I have 3 Pages we won't use anymore in our website. Let's call them url A, url B and url C. To keep their SEO strength on our domain, I've though about redirecting all of them to url D. For what I understand, when 301 redirecting, about 85-90% of the link SEO juice is passed. Then, if I redirect 3 URLs to the same page... does url D receive all the link SEO juices for URLs added up? (approximately)
              e.g. future url D juice = 100% current url D juice + 85% url A juice + 85% url B juice + 85% url C juice Is this the best practice, or is there a better way? Cheers,

              Intermediate & Advanced SEO | | viatrading1
              0
            • kimmiedawn

              Can an incorrect 301 redirect or .htaccess code cause 500 errors?

              Google Webmaster Tools is showing the following message: _Googlebot couldn't access the contents of this URL because the server had an internal error when trying to process the request. These errors tend to be with the server itself, not with the request.  _ Before I contact the person who manages the server and hosting (essentially asking if the error is on his end) is there a chance I could have created an issue with an incorrect 301 redirect or other code added to .htaccess incorrectly? Here is the 301 redirect code I am using in .htaccess: RewriteEngine On RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /([^/.]+/)*(index.html|default.asp)\ HTTP/ RewriteRule ^(([^/.]+/)*)(index|default) http://www.example.com/$1 [R=301,L] RewriteCond %{HTTP_HOST} !^(www.example.com)?$ [NC] RewriteRule (.*) http://www.example.com/$1 [R=301,L] Could adding the following code after that in the .htaccess potentially cause any issues? BEGIN EXPIRES <ifmodule mod_expires.c="">ExpiresActive On
              ExpiresDefault "access plus 10 days"
              ExpiresByType text/css "access plus 1 week"
              ExpiresByType text/plain "access plus 1 month"
              ExpiresByType image/gif "access plus 1 month"
              ExpiresByType image/png "access plus 1 month"
              ExpiresByType image/jpeg "access plus 1 month"
              ExpiresByType application/x-javascript "access plus 1 month"
              ExpiresByType application/javascript "access plus 1 week"
              ExpiresByType application/x-icon "access plus 1 year"</ifmodule> END EXPIRES (Edit) I'd like to add that there is a Wordpress blog on the site too at www.example.com/blog with the following code in it's .htaccess: BEGIN WordPress <ifmodule mod_rewrite.c="">RewriteEngine On
              RewriteBase /blog/
              RewriteRule ^index.php$ - [L]
              RewriteCond %{REQUEST_FILENAME} !-f
              RewriteCond %{REQUEST_FILENAME} !-d
              RewriteRule . /blog/index.php [L]</ifmodule> END WordPress Thanks

              Intermediate & Advanced SEO | | kimmiedawn
              0
            • zeepartner

              Language Detection redirect: 301 or 302?

              We have a site offering a voip app in 4 languages. Users are currently 302 redirected from the root page to /language subpages, depending on their browser language. Discussions about the sense of this aside: Is it correct to use a 302 redirect here or should users be 301 redirected to their respective languages? I don't find any guideline on this whatsoever...

              Intermediate & Advanced SEO | | zeepartner
              1
            • Seamoose

              301 Redirection and apostrophes in URLs

              Hi I am experiencing trouble getting any redirects with apostrophes in the URLs to 301 redirect in order to eliminate 404 errors. I have tried replacing the instance of the apostrophe in the source URL field to %27 and variations of this but to no avail. The site is a wordpress site (the old URLS are legacies from the old Business Catalyst site) and I am using the redirection plug in. I have gone into some detail with a helpful soul here http://wordpress.org/support/topic/how-to-deal-with-apostrophes-in-source-url but unfortunately to no result. If anyone has any idea how to solve this puzzle I would be grateful for the help. Example: http://www.tesselaars.com/blog/Inside_Flowers/post/Online_Marketing_for_Florists_Part_1%E2%80%93_A_Website_You_Won%27t_Regret/

              Intermediate & Advanced SEO | | Seamoose
              0
            • Hyrule

              Splitting one Website into 2 Different New Websites with 301 redirects, help?

              Here's the deal. My website stbands.com does fairly well. The only issue it is facing a long term branding crisis. It sells custom products and sporting goods. We decided that we want to make a sporting goods website for the retail stuff and then a custom site only focusing on the custom stuff. One website transformed and broken into 2 new ones, with two new brand names. The way we are thinking about doing this is doing a lot of 301 redirects, but what do we do with the homepage (stbands.com) and what is the best practice to make sure we don't lose traffic to the categories, etc.? Which new website do we 301 the homepage to? It's rough because for some keywords we rank 3 or 4 times on the first page. Scary times, but something must be done for the long term. Any advise is greatly appreciated. Thank you in advance. We are set for a busy next few months 🙂

              Intermediate & Advanced SEO | | Hyrule
              0

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.