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Data that shows people who click on paid vs organic listings
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Hey Everyone,
I've been searching for data on the percentage of people who click on paid vs organic. My last stats which are now outdated show 60% of the people click on organic on average and 40% click on paid. Any help/links would be greatly appreciated.
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I found this which someone at 'Smart Insights' compiled in early 2018:
If you Ctrl+F for "Click through rates (CTR) for PPC per Industries" and read from there, they seem to have taken some data from Wordstream which IMO is a trusted source
That **led me to find this which looks pretty interesting: **https://www.wordstream.com/average-ctr
Sorry if this is no help. Just trying to find some information :')
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