Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Correct use of schema for online store and physical stores
-
I have been getting conflicting advice on the best way to implement schema for the following scenario.
There is a central e-commerce store that is registered to it's own unique address which is "head office". There are a few physical shops each of which has their own location and address. Each shop has its own landing page within /our-stores/.
So each page on the website has the Organisation schema for the central 'organisation', something like:
Then on each physical store landing page is something like the following as well as the Organisation schema:
Is this correct? If it is should I extend LocalBusiness with store URL and sameAs for GMB listing and maybe Companies House registration?
It's also been suggested that we should use LocalBusiness for the head office of the company, then Departmentwith the typeStore. But i'm not sure on that?
-
The head office happens to be the e-commerce store. Then there are actual physical stores that sell the same products physically.
So we do want visibility for 'HQ' as the main 'entity'. Yes if anyone has a problem they contact the shop or HQ/e-commerce store. So with that in mind I still need clarification of the schema to use.
-
Google state here:
https://developers.google.com/search/docs/data-types/local-business
That "Local Business" is what they use. "Organization" does not appear in that list
Think about what you want to achieve. Utilising schema helps contact details (and many other, granular pieces of information) to jump out for brand, or entity-based queries
If you have a head office which you're working on, aren't most of the queries to HQ internal? Do you really want people calling up HQ instead of going to one of the purpose-built, consumer outlets? Obviously if you're looking to ascertain a mixture of B2B and B2C leads, what I'm saying might not quite be accurate
In most circumstances, I wouldn't want work-offices (HQ) to be more visible in Google's search results, so I would eradicate all schema. Then I'd just go with LocalBusiness schema for all the outlets
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Should we use Cloudflare
Hi all, we want to speed up our website (hosted in Wordpress, traffic around 450,000 page views monthly), we use lots of images. And we're wondering about setting up on Cloudflare, however after searching a bit in Google I have seen some people say the change in IP, or possible sharing of Its with bad neighbourhoods, can really hit search rankings. So, I was wondering what the latest thinking is on this subject, would the increased speed and local server locations be a boost for SEO, moreso than a potential loss of rankings for changing IP? Thanks!
Technical SEO | | tiromedia1 -
Product Schema Markup for All Products
Hi Team, Google search console used to allow you to use their structured data markup helperhttps://www.google.com/webmasters/markup-helper/u/0/ to markup multiple product pages at once that were similar. I do not see this feature anymore with the new search console. Does anyone have a recommendation for marking up multiple product pages without having to have schema markup firing in GTM for each product page?
Technical SEO | | agrier0 -
Does using a canonical with ?utm_source=gmb cause any issues?
All of our URLs in Google My Business are tagged with ?utm_source=gmb. This way when people click on it within a Google Map listing, knowledge graph, etc we know it came from there. I'm assuming using a canonical on all ?_utm_source _pages (we have others, including some in the index) won't cause any problems with this, correct? Since they're not technically traditional organic SERPs? Dumb question I know, but better safe than sorry. Thanks.
Technical SEO | | Alces1 -
Schema Markup Errors - Priority or Not?
Greetings All... I've been digging through the search console on a few of my sites and I've been noticing quite a few structured data errors. Most of the errors are related to: hcard, hentry and hatom. Most of them are missing author & entry-title, while the other one is missing: fn. I recently saw an article on SEL about Google's focus on spammy mark-up. The sites I use are built and managed by vendors, so I would have to impress upon them the impact of these errors and have them prioritize, then fix them. My question is whether or not this should be prioritized? Should I have them correct these errors sooner than later or can I take a phased approach? I haven't noticed any loss in traffic or anything like that, I'm more focused on what negative impact a "phased approach" could have. Any thoughts?
Technical SEO | | AfroSEO0 -
Does anyone use pingler and is it any good
Hi, i have joined pingler and pay per month to use it but i have not seen any difference with traffic or google rankings and i would like to know if anyone else is using the paid version of pingler.com and if they find it a good service
Technical SEO | | ClaireH-1848860 -
Trailing Slashes In Url use Canonical Url or 301 Redirect?
I was thinking of using 301 redirects for trailing slahes to no trailing slashes for my urls. EG: www.url.com/page1/ 301 redirect to www.url.com/page1 Already got a redirect for non-www to www already. Just wondering in my case would it be best to continue using htacces for the trailing slash redirect or just go with Canonical URLs?
Technical SEO | | upick-1623910 -
How to handle sitemap with pages using query strings?
Hi, I'm working to optimize a site that currently has about 5K pages listed in the sitemap. There are not in face this many pages. Part of the problem is that one of the pages is a tool where each sort and filter button produces a query string URL. It seems to me inefficient to have so many items listed that are all really the same page. Not to mention wanting to avoid any duplicate content or low quality issues. How have you found it best to handle this? Should I just noindex each of the links? Canonical links? Should I manually remove the pages from the sitemap? Should I continue as is? Thanks a ton for any input you have!
Technical SEO | | 5225Marketing0 -
What tool do you use to check for URLs not indexed?
What is your favorite tool for getting a report of URLs that are not cached/indexed in Google & Bing for an entire site? Basically I want a list of URLs not cached in Google and a seperate list for Bing. Thanks, Mark
Technical SEO | | elephantseo3