Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Will using a reverse proxy give me the benefits of the main sites domain authority?
-
If I am running example.com and have a blog on exampleblog.com
Will moving the blog to example.com/blog and using a reverse proxy give the blog the same domain authority as example.com
Thanks
-
Yes, example.com/blog/ will typically perform better than blog.example.com and exampleblog.com, and the more decent links that are pointed to the blog and the main site, the bigger the expected impact from combining them.
One word of warning - reverse proxies are complex and many teams encounter major developer headaches. Oftentimes it is easier to find a different way to set up content to be published on a subfolder like /blog/.
If you want to leave notes on what type of website you are working on (CMS or other software type for both regular site and blog) I am happy to leave notes if it's one I recognize.
-
From my own experience, yes. In a previous position, I did exactly that, specifically for a blog, using Akamai as the technical solution for the reverse proxy. I used the reverse proxy only because the e-commerce web site was hosted by a provider who would not also host a Wordpress site on their servers. So, I had to host the Wordpress site on another provider, and used a reverse-proxy to make it accessible as a directory beneath our normal subdomain.
The only difference was that I used the reverse proxy to "move" it from a "blog" subdomain of the root domain, to the "www" subdomain. So, like from blog.example.com to www.example.com/blog/.
And yes, after moving it, I can say that we did see some ranking benefits. As well, from every indication I could observe, it looked the the world (including search engines) like it was actually hosted on www.example.com. IP address lookups, and other efforts to try to see if it was on its own subdomain no longer turned up any indications.
So, I can't say with 100% certainty that the search engines can't somehow detect through the reverse proxy that it is really on another host, but I'm pretty confident.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Switching URLs after acquisition to retain domain authority?
Hey everyone! My company just acquired our biggest competitor and we're switching to their platform because they have a better technical structure for SEO--what's the best way to do that, other than a 301 redirect? Can we even rename their domain to ours? How do we ensure we keep both our and their domain authority and SEO juice? Thanks!
Intermediate & Advanced SEO | | genevieveagar0 -
Why is my domain authority still 1?
I changed the domain of my website from www.vanillacrush.co.uk to www.carissamay.co.uk at the end of December and yet my DA for carissamay is still 1. As advised, I set up a 301 redirect from VC to CM which seems to be working fine. However when I check on redirect detective it tells me I also have a 302 set up. Could this be confusing things? http://www.vanillacrush.co.uk
Intermediate & Advanced SEO | | Carissamayhttp://www.vanillacrush.co.uk/
http://www.carissamay.co.uk
Any help would be greatly appreciated! Many thanks
0 -
Robots.txt - Do I block Bots from crawling the non-www version if I use www.site.com ?
my site uses is set up at http://www.site.com I have my site redirected from non- www to the www in htacess file. My question is... what should my robots.txt file look like for the non-www site? Do you block robots from crawling the site like this? Or do you leave it blank? User-agent: * Disallow: / Sitemap: http://www.morganlindsayphotography.com/sitemap.xml Sitemap: http://www.morganlindsayphotography.com/video-sitemap.xml
Intermediate & Advanced SEO | | morg454540 -
Blog On Subdomain - Do backlinks to the blog posts on Subdomain count as links for main site?
I want to put blog on my site. The IT department is asking that I use a subdomain (myblog.mysite.com) instead of a subfolder (mysite.com/myblog). I am worried b/c it was my understanding that any links I get to my blog posts (if on subdomain) will not count toward the main site (search engines would view almost as other website). The main purpose of this blog is to attract backlinks. That is why I prefer the subfolder location for the Blog. Can anyone tell me if I am thinking about this right? Another solution I am being offered is to use a reverse proxy. Thoughts? Thank you for your time.
Intermediate & Advanced SEO | | ecerbone0 -
Domain Authority: 23, Page Authority: 33, Can My Site Still Rank?
Greetings: Our New York City commercial real estate site is www.nyc-officespace-leader.com. Key MOZ metric are as follows: Domain Authority: 23
Intermediate & Advanced SEO | | Kingalan1
Page Authority: 33
28 Root Domains linking to the site
179 Total Links. In the last six months domain authority, page authority, domains linking to the site have declined. We have focused on removing duplicate content and low quality links which may have had a negative impact on the above metrics. Our ranking has dropped greatly in the last two months. Could it be due to the above metrics? These numbers seem pretty bad. How can I reverse without engaging in any black hat behavior that could work against me in the future? Ideas?
Thanks, Alan Rosinsky0 -
Community inside the domain or in a separate domain
Hi there, I work for an ecommerce company as an online marketing consultant. They make kitchenware, microware and so on. The are reviewing their overall strategy and as such they want to build up a community. Ideally, they would want to have the community in a separate domain. This domain wouldn't have the logo of the brand. This community wouldn't promote the brand itself. The brand would post content occassionally and link the store domain. The reasoning of this approach is to not interfere in the way of the community users and also the fact that the branded traffic acquired doesn't end up buying at the store I like this approach but I am concerned because the brand is not that big to have two domains separated and lose all the authority associated with one strong domain. I would definitely have everything under the same domain, store and community, otherwise we would have to acquire traffic for two domains. 1. What do you think of both scenarios, one domain versus two? Which one is better? 2. Do you know any examples of ecommerce companies with successful communities within the store domain? Thanks and regards
Intermediate & Advanced SEO | | footd0 -
If a website Uses <select>to dropdown some choices, will Google see every option as Content Or Hyperlink?</select>
If a website Uses <select> to dropdown some choices, will Google see every option as Content Or Hyperlink?</select>
Intermediate & Advanced SEO | | Zanox0 -
Will multiple domains from the same company rank for the same keyword search?
I'm trying to convince people that we need good marketing reasons for starting multiple domains, as it will be more difficult to rank multiple sites. Does anyone know if Google actively discourages multiple domains from the same company appearing in the search results for the same keyword? We are creating a separate content website which is related to an existing company website. Would you agree that is best to have these sites on one domain with the content site on a sub-domain perhaps? I'm worried about duplication of effort and cross-keyword targeting in particular. These sites would not have duplicate content.
Intermediate & Advanced SEO | | RG_SEO0