Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
HTML entity characters in meta descriptions
-
Is it okay to leave HTML entity characters, such as " in meta descriptions? Will search engines translate these appropriately?
-
Thank you for the response, Zee.
I've been told that Google is "familiar" with character escaping and will interpret the description correctly. Is there a way to confirm this?
We're programmatically populating meta descriptions for one of our applications and having trouble converting the HTML entity characters.
Thank you
Ellen- -
Hey there! Meta descriptions support non-encoded characters, and search engines will display these characters correctly in SERPs; you don't need to use " to represent " in meta descriptions. You'll see an example of this for the w3 result in this SERP, where you see the " as well as " in its meta description.
Since you're writing meta descriptions for users, and not search engine crawlers, I would recommend you find + replace these characters with their reader-friendly version. Search engines will present the characters you've inserted into your meta descriptions, which may negatively impact users' abilities to read your meta descriptions (and be less likely to click on your results in search).
hope this helps
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Add trailing slash after removing .html extention
My website is non www ,it has wordpress in subdirectory and some static webpages in the root and other subdirectory 1. i want to remove .html extention from the webpages in the root and
Technical SEO | | Uber_
the others static webpages in subdirectory.
2. add slash at the end.
3. 301 redirect from non slash to url with slash. so it should be http://ghadaalsaman.com/articles.html to http://ghadaalsaman.com/articles/ and http://ghadaalsaman.com/en/poem-list.html to http://ghadaalsaman.com/en/poem-list/ the below code 1. working with non slash at the end **2. **redirect 301 url with slash to non here's my .htaccess <ifmodule mod_rewrite.c="">Options +FollowSymLinks -MultiViews RewriteEngine On
RewriteBase /</ifmodule> #removing trailing slash
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule ^(.*)/$ $1 [R=301,L] #www to non
RewriteCond %{HTTP_HOST} ^www.(([a-z0-9_]+.)?domain.com)$ [NC]
RewriteRule .? http://%1%{REQUEST_URI} [R=301,L] #html
RewriteCond %{REQUEST_FILENAME} !-f
RewriteCond %{REQUEST_FILENAME} !-d
RewriteRule ^([^.]+)$ $1.html [NC,L] #index redirect
RewriteCond %{THE_REQUEST} ^[A-Z]{3,9}\ /index.html\ HTTP/
RewriteRule ^index.html$ http://ghadaalsaman.com/ [R=301,L]
RewriteCond %{THE_REQUEST} .html
RewriteRule ^(.*).html$ /$1 [R=301,L] PS everything is ok with the wordpress , the problems with static pages only. Thanks in advanced0 -
Is it better to use XXX.com or XXX.com/index.html as canonical page
Is it better to use 301 redirects or canonical page? I suspect canonical is easier. The question is, which is the best canonical page, YYY.com or YYY.com/indexhtml? I assume YYY.com, since there will be many other pages such as YYY.com/info.html, YYY.com/services.html, etc.
Technical SEO | | Nanook10 -
Templates for Meta Description, Good or Bad?
Hello, We have a website where users can browse photos of different categories. For each photo we are using a meta description template such as: Are you looking for a nice and cool photo? [Photo name] is the photo which might be of interest to you. And in the keywords tags we are using: [Photo name] photos, [Photo name] free photos, [Photo name] best photos. I'm wondering, is this any safe method? it's very difficult to write a manual description when you have 3,000+ photos in the database. Thanks!
Technical SEO | | TheSEOGuy10 -
Miss meta description on 404 page
Hi, My 404 page did not have meta description. Is it an error? Because I run report and seomoz said that a problem. Thanks!
Technical SEO | | JohnHuynh0 -
Remove html file extension and 301 redirects
Hi Recently I ask for some work done on my website from a company, but I am not sure what they've done is right.
Technical SEO | | ulefos
What I wanted was html file extensions to be removed like
/ash-logs.html to /ash-logs
also the index.html to www.timports.co.uk
I have done a crawl diagnostics and have duplicate page content and 32 page title duplicates. This is so doing my head in please help This is what is in the .htaccess file <ifmodule pagespeed_module="">ModPagespeed on
ModPagespeedEnableFilters extend_cache,combine_css, collapse_whitespace,move_css_to_head, remove_comments</ifmodule> <ifmodule mod_headers.c="">Header set Connection keep-alive</ifmodule> <ifmodule mod_rewrite.c="">Options +FollowSymLinks -MultiViews</ifmodule> DirectoryIndex index.html RewriteEngine On
# Rewrite valid requests on .html files RewriteCond %{REQUEST_FILENAME}.html -f RewriteRule ^ %{REQUEST_URI}.html?rw=1 [L,QSA]
# Return 404 on direct requests against .html files RewriteCond %{REQUEST_URI} .html$
RewriteCond %{QUERY_STRING} !rw=1 [NC]
RewriteRule ^ - [R=404] AddCharset UTF-8 .html # <filesmatch “.(js|css|html|htm|php|xml|swf|flv|ashx)$”="">#SetOutputFilter DEFLATE #</filesmatch> <ifmodule mod_expires.c="">ExpiresActive On
ExpiresByType image/gif "access plus 1 years"
ExpiresByType image/jpeg "access plus 1 years"
ExpiresByType image/png "access plus 1 years"
ExpiresByType image/x-icon "access plus 1 years"
ExpiresByType image/jpg "access plus 1 years"
ExpiresByType text/css "access 1 years"
ExpiresByType text/x-javascript "access 1 years"
ExpiresByType application/javascript "access 1 years"
ExpiresByType image/x-icon "access 1 years"</ifmodule> <files 403.shtml="">order allow,deny allow from all</files> redirect 301 /PRODUCTS http://www.timports.co.uk/kiln-dried-logs
redirect 301 /kindling_firewood.html http://www.timports.co.uk/kindling-firewood.html
redirect 301 /about_us.html http://www.timports.co.uk/about-us.html
redirect 301 /log_delivery.html http://www.timports.co.uk/log-delivery.html redirect 301 /oak_boards_delivery.html http://www.timports.co.uk/oak-boards-delivery.html
redirect 301 /un_edged_oak_boards.html http://www.timports.co.uk/un-edged-oak-boards.html
redirect 301 /wholesale_logs.html http://www.timports.co.uk/wholesale-logs.html redirect 301 /privacy_policy.html http://www.timports.co.uk/privacy-policy.html redirect 301 /payment_failed.html http://www.timports.co.uk/payment-failed.html redirect 301 /payment_info.html http://www.timports.co.uk/payment-info.html1 -
How much impact does bad html coding really have on SEO?
My client has a site that we are trying to optimise. However the code is really pretty bad. There are 205 errors showing when W3C validating. The >title>, , <keywords> tags are appearing twice. There is truly excessive javascript. And everything has been put in tables.</keywords> How much do you think this is really impacting the opportunity to rank? There has been quite a bit of discussion recently along the lines of is on-page SEO impacting anymore. I just want to be sure before I recommend a whole heap of code changes that could cost her a lot - especially if the impact/return could be miniscule. Should it all be cleaned up? Many thanks
Technical SEO | | Chammy0 -
Double byte characters in the URL - best avoided?
We are doing some optimisation on sites in the APAC region, namely China, Hong Kong, Taiwan and Japan. We have set the url generator to automatically use the heading of the page in the URL which works fine for countries using Latin characters, but is causing problems, particularly in IE, when it comes to the double byte countries. For some reason, IE struggles with double byte and displays URLs in their rather ugly, coded form. Anybody got any suggestions on whether we should persist with the keyword URLs or revert to the non-descriptive URLs for the double byte countries? The reason I ask is it's a balance of SEO benefit vs not scaring IE users off with ugly URLs that look dreadful and spammy.
Technical SEO | | Red_Mud_Rookie0
