• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. Structured data: Product vs auto rental schema?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Structured data: Product vs auto rental schema?

        Intermediate & Advanced SEO
        3
        3
        2320
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • Ty1986
          Ty1986 last edited by

          Hi mozzers,

          If you are rental company, is it useful to add both the product and auto rental schemas or auto rental schema on its own should just be enough?

          Finally, on the auto rental schema, you have to add an address. Could we just add a city instead of an entire address and avoid receiving a warning message on the strutured data testing tool?

          Thank you.

          liveryservices 1 Reply Last reply Reply Quote 0
          • liveryservices
            liveryservices @Ty1986 last edited by

            @Ty1986 You thoughts are admirable for me. I was looking for the information that you have provided and i had been found here. Let me introduce what kind of relevant services we are working on :
            Blue Nile Livery Service offered the most professional Car Service Boston for businesses, private customers, and travelers. To serve our customers, we have a wide range of luxurious and comfortable sitting business-class vehicles. BNL guarantees Boston the Best Logan Airport car services. We have the best car drivers. We do not share client information with anyone.

            1 Reply Last reply Reply Quote 0
            • effectdigital
              effectdigital last edited by

              Not 100% sure if Google even reads  AutoRental schema on web-pages, though there is some evidence to suggest that Google sees valid usage of AutoRental in emails

              If you go here:

              https://developers.google.com/search/docs/data-types/product

              On the left-hand sidebar, you can see a list of all the different schemas which Google documents that they support. AutoRental isn't present there. A Google search helps to confirm this. But they do list "LocalBusiness" schema, of which "AutomotiveBusiness" and "AutoRental" are valid sub types, so I assume that using AutoRental would be ok and acceptable by Google

              It does seem that this site: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.kayak.co.uk%2FCheap-Leicester-Car-Hire.6700.cars.ksp (Structured Data results for a car rental site) is indeed using product schema to list all the vehicles on offer, so I think it could be a good supplementary schema to go alongside AutoRental

              These guys: https://search.google.com/structured-data/testing-tool#url=https%3A%2F%2Fwww.enterprise.com%2Fen%2Fcar-rental%2Flocations%2Fus%2Fny%2Fnew-york.html - are using AutoRental, and Google's structured data tool does indeed pick it up

              Check more of your competitors using Google's Structured Data testing tool, if enough of them are using product schema on the vehicular product listings then I'd see no good reason to omit it

              1 Reply Last reply Reply Quote 1
              • 1 / 1
              • First post
                Last post

              Browse Questions

              Explore more categories

              • Moz Tools

                Chat with the community about the Moz tools.

              • SEO Tactics

                Discuss the SEO process with fellow marketers

              • Community

                Discuss industry events, jobs, and news!

              • Digital Marketing

                Chat about tactics outside of SEO

              • Research & Trends

                Dive into research and trends in the search industry.

              • Support

                Connect on product support and feature requests.

              • See all categories

              Related Questions

              • NoWayAsh

                Could I set a Cruise as an Event in Schema mark up?

                Hi there, We are now in the process of implementing a JSON-LD mark-up solution and are building cruises as an event.  Will this work and can we get away with this without penalty? Previously they have been marking their cruises as events using the data highlighter and this has displayed correctly in the SERP. The ideal schema would be Trip but this is not supported by Google Rich Results yet, hopefully they will support this in the future. Another alternative would be product but this does not display rich-results as we would like. Event has the best result in terms of how the information is displayed. For example someone might search "Cruises to Spain" and the landing page would display the next 3 cruises that go to Spain, with dates & prices. The event location would be the cruise terminal, the offer would be the starting price and the start & end date would be the cruise duration, these are fixed dates. I am interested to hear the communities opinion and experience with this problem.

                Intermediate & Advanced SEO | | NoWayAsh
                1
              • SimpleSearch

                Absolute vs. Relative Canonical Links

                Hi Moz Community, I have a client using relative links for their canonicals (vs. absolute) Google appears to be following this just fine, but bing, etc. are still sending organic traffic to the non-canonical links. It's a drupal setup. Anyone have advice?  Should I recommend that all canonical links be absolute?  They are strapped for resources, so this would be a PITA if it won't make a difference. Thanks

                Intermediate & Advanced SEO | | SimpleSearch
                1
              • moon-boots

                How to add Canonical Tags on Opencart Products

                Does anyone know how to add canonical tags to product pages in Opencart? Is this possible to do in htaccess? If so, how specifically should it be written in? Please do not post any links to other pages which reference generic canonical information as I've read them all and none help. I'm looking for an Opencart specific answer, or a way to do it in htaccess.

                Intermediate & Advanced SEO | | moon-boots
                0
              • AMHC

                Multiple Ecommerce sites, same products

                We are a large catalog company with thousands of products across 2 different domains. Google clearly knows that the sites are connected. Both domains are fairly well known brands - thousands of branded searches for each site per month. Roughly half of our products overlap - they appear on both sites. We have a known duplicate content issue - both sites having exactly the same product descriptions, and we are working on it. We've seen that when a product has different content on the 2 sites, frequently, both pages get to page 2 of the SERPs, but that's as far as it goes, despite aggressive white hat link building tactics. 1. Is it possible to get the same product pages on page 1 of the SERPs for both sites? (I think I know the answer...) 2. Should we be canonicalizing (is that a word?) products across the sites? This would get tricky - both sites have roughly the same domain authority, but in different niches. Certain products and keywords naturally rank better on 1 site or the other depending on the niche.

                Intermediate & Advanced SEO | | AMHC
                0
              • gazzerman1

                Location.href vs href?

                I just got off a Google Hangout with John Mueller and was left a little confused about his response to my question. If I have an internal link in a div like widgetwill it have the same SEO impact as widget John said that as you are unable to attribute a nofollow in an onclick event it would be treated as a naked link and would not pass pagerank but still be crawled. Can anyone confirm that I understood it correctly? If so should all my links that have such an onclickevent also have an html ahref in the too? Such as widget Many times it is more useful for the customer to click on any area of a large div and not just the link to get to the destination intended? Clarification on this subject would be very useful, there is nothing easily found online to confirm this. Thanks

                Intermediate & Advanced SEO | | gazzerman1
                0
              • GalcoIndustrial

                Lowercase VS. Uppercase Canonical tags?

                Hi MOZ, I was hoping that someone could help shed some light on an issue I'm having with URL structure and the canonical tag. The company I work for is a distributor of electrical products and our E-commerce site is structured so that our URL's (specifically, our product detail page URL's) include a portion (the part #) that is all uppercase (e.g: buy/OEL-Worldwide-Industries/AFW-PG-10-10). The issue is that we have just recently included a canonical tag in all of our product detail pages and the programmer that worked on this project has every canonical tag in lowercase instead of uppercase.  Now, in GWT, I'm seeing over 20,000-25,000 "duplicate title tags" or "duplicate descriptions". Is this an issue?  Could this issue be resolved by simply changing the canonical tag to reflect the uppercase URL's?  I'm not too well versed in canonical tags and would love a little insight. Thanks!

                Intermediate & Advanced SEO | | GalcoIndustrial
                0
              • underscorelive

                What is the best URL structure for categories?

                A client's site currently uses the URL structure: www.website.com/�tegory%/%postname% Which I think is optimised fairly well, as the categories are keywords being targeted.  However, as they are using a category hierarchy, often times the URL looks like this: www.website.com/parent-category/child-category/some-post-titles-are-quite-long-as-they-are-long-tail-terms Best practise often dictates (such as point 3 in this Moz article) that shorter URLs are better for several reasons. So I'm left with a few options: Remove the category from the URL Flatten the category hierarchy Shorten post titles two a word or two - which would hurt my long tail search term traffic. Leave it as it is What do we think is the best route to take? Thanks in advance!

                Intermediate & Advanced SEO | | underscorelive
                0
              • boxcarpress

                Url structure for multiple search filters applied to products

                We have a product catalog with several hundred similar products. Our list of products allows you apply filters to hone your search, so that in fact there are over 150,000 different individual searches you could come up with on this page. Some of these searches are relevant to our SEO strategy, but most are not. Right now (for the most part) we save the state of each search with the fragment of the URL, or in other words in a way that isn't indexed by the search engines. The URL (without hashes) ranks very well in Google for our one main keyword. At the moment, Google doesn't recognize the variety of content possible on this page. An example is: http://www.example.com/main-keyword.html#style=vintage&color=blue&season=spring We're moving towards a more indexable URL structure and one that could potentially save the state of all 150,000 searches in a way that Google could read. An example would be: http://www.example.com/main-keyword/vintage/blue/spring/ I worry, though, that giving so many options in our URL will confuse Google and make a lot of duplicate content. After all, we only have a few hundred products and inevitably many of the searches will look pretty similar. Also, I worry about losing ground on the main http://www.example.com/main-keyword.html page, when it's ranking so well at the moment. So I guess the questions are: Is there such a think as having URLs be too specific? Should we noindex or set rel=canonical on the pages whose keywords are nested too deep? Will our main keyword's page suffer when it has to share all the inbound links with these other, more specific searches?

                Intermediate & Advanced SEO | | boxcarpress
                0

              Get started with Moz Pro!

              Unlock the power of advanced SEO tools and data-driven insights.

              Start my free trial
              Products
              • Moz Pro
              • Moz Local
              • Moz API
              • Moz Data
              • STAT
              • Product Updates
              Moz Solutions
              • SMB Solutions
              • Agency Solutions
              • Enterprise Solutions
              • Digital Marketers
              Free SEO Tools
              • Domain Authority Checker
              • Link Explorer
              • Keyword Explorer
              • Competitive Research
              • Brand Authority Checker
              • Local Citation Checker
              • MozBar Extension
              • MozCast
              Resources
              • Blog
              • SEO Learning Center
              • Help Hub
              • Beginner's Guide to SEO
              • How-to Guides
              • Moz Academy
              • API Docs
              About Moz
              • About
              • Team
              • Careers
              • Contact
              Why Moz
              • Case Studies
              • Testimonials
              Get Involved
              • Become an Affiliate
              • MozCon
              • Webinars
              • Practical Marketer Series
              • MozPod
              Connect with us

              Contact the Help team

              Join our newsletter
              Moz logo
              © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
              • Accessibility
              • Terms of Use
              • Privacy

              Looks like your connection to Moz was lost, please wait while we try to reconnect.