• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. How can I avoid duplicate content for a new landing page which is the same as an old one?

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        How can I avoid duplicate content for a new landing page which is the same as an old one?

        Intermediate & Advanced SEO
        5
        5
        1674
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • Virginia-Girtz
          Virginia-Girtz Subscriber last edited by

          Hello mozers!

          I have a question about duplicate content for you...

          One on my clients pages have been dropping in search volume for a while now, and I've discovered it's because the search term isn't as popular as it used to be. So... we need to create a new landing page using a more popular search term.

          The page which is losing traffic is based on the search query "Can I put a solid roof on my conservatory" this only gets 0-10 searches per month according to the keyword explorer tool. However, if we changed this to "replacing conservatory roof with solid roof" this gets up to 500 searches per month. Muuuuch better!

          The issue is, I don't want to close down and re-direct the old page because it's got a featured snippet and sits in position 1. So I'd like to create another page instead... however, as the two are effectively the same content, I would then land myself in a duplicate content issue.

          If I were to put a rel="canonical" tag in the original "can I put a solid roof...." page but say the master page is now the new one, would that get around the issue?

          Waqas4630 1 Reply Last reply Reply Quote 0
          • Waqas4630
            Waqas4630 @Virginia-Girtz last edited by

            @Virginia-Girtz To avoid duplicate content issues when creating a new landing page that is similar to an old one, consider the following strategies:

            1. 301 Redirect: If the old landing page is no longer needed, you can redirect its URL to the new landing page using a 301 redirect. This tells search engines that the old page has permanently moved to the new location.

            2. Canonical Tags: Implement canonical tags on the new landing page pointing to the old landing page URL. This informs search engines that the content on the new page is a duplicate of the old page and should be indexed under the old page's URL.

            3. Content Variation: Rewrite the content on the new landing page to make it sufficiently different from the old one. This could involve changing the wording, adding new information, or altering the layout.

            4. Noindex Tag: If the old landing page is still relevant but you want to prioritize the new one, you can use a noindex tag on the old page. This prevents search engines from indexing the old page while still allowing users to access it.

            5. Consolidate Content: Consider consolidating the content from both landing pages into a single, comprehensive page. This helps avoid duplication and can improve user experience by providing all relevant information in one place.

            6. Robots.txt: Use the robots.txt file to block search engines from crawling one of the landing pages. However, this approach should be used cautiously as it may also prevent search engines from discovering other valuable content on your site.
              I apply all these experiment on this of my client site
              By implementing one or a combination of these strategies, you can effectively address duplicate content concerns while maintaining the visibility and relevance of your landing pages.

            1 Reply Last reply Reply Quote 0
            • sarahwalsh
              sarahwalsh last edited by

              So what you want for every page and blog post on your website is unique, high-quality white hat content marketing.

              We applied this white hat SEO method to a U.K garden room company, website and after we rewrote the pages, the organic visitor numbers increased.

              1 Reply Last reply Reply Quote 0
              • KristinaKledzik
                KristinaKledzik last edited by

                What I've usually seen with canonicals is that Google either removes the noncanonical page from its index, or it ignores your canonical and treats them as two separate pages. I haven't seen an example where a canonical lets you get the best of both worlds.

                I agree with Nozzle - you can tweak your existing content to target both phrases! Google understands synonyms, so if anything, you're just creating a more all around relevant page.

                Good luck!

                Kristina

                1 Reply Last reply Reply Quote 1
                • Nozzle
                  Nozzle last edited by

                  Since it is effectively the same content you should be able to rank the same page for both phrases.

                  You just need to include the new keyword within the existing content and test out a few title tag variations to find one that helps you move up the rankings for the new keyword without dropping your ranking for the old keyword.

                  The first thing I'd test would be to change your title tag from "Can I put a solid roof on my conservatory?" to "Replacing Conservatory Roof with Solid Roof - Can I put a solid roof on my conservatory?". Wait until Google re-crawls the page and check how your rankings fared. If you lose your snippet or drop in rankings for the low volume phrase you can always test out the reverse, "Can I put a solid roof on my conservatory? Replacing Conservatory Roof with Solid Roof", and see what happens then.

                  Don't be scared to test many variations, even long title tags that seemingly don't follow best practice. You can always change it back to the original and your rankings will go back to what they were before you tested (assuming your competitors didn't gain some awesome back links to overtake you).

                  Don't mess with the section of content that is being pulled into the featured snippet though so as not to lose that snippet.

                  1 Reply Last reply Reply Quote 3
                  • 1 / 1
                  • First post
                    Last post

                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • ParisChildress

                    If a page ranks in the wrong country and is redirected, does that problem pass to the new page?

                    Hi guys, I'm having a weird problem: A new multilingual site was launched about 2 months ago. It has correct hreflang tags and Geo targetting in GSC for every language version. We redirected some relevant pages (with good PA) from another website of our client's. It turned out that the pages were not ranking in the correct country markets (for example, the en-gb page ranking in the USA). The pages from our site seem to have the same problem. Do you think they inherited it due to the redirects? Is it possible that Google will sort things out over some time, given the fact that the new pages have correct hreflangs? Is there stuff we could do to help ranking in the correct country markets?

                    Intermediate & Advanced SEO | | ParisChildress
                    1
                  • BeckyKey

                    Category Pages & Content

                    Hi Does anyone have any great examples of an ecommerce site which has great content on category pages or product listing pages? Thanks!

                    Intermediate & Advanced SEO | | BeckyKey
                    1
                  • BrandBuilder

                    New Site (redesign) Launched Without 301 Redirects to New Pages - Too Late to Add Redirects?

                    We recently launched a redesign/redevelopment of a site but failed to put 301 redirects in place for the old URL's. It's been about 2 months. Is it too late to even bother worrying about it at this point? The site has seen a notable decrease in site traffic/visits, perhaps due to this issue. I assume that once the search engines get an error on a URL, it will remove it from displaying in search results after a period of time. I'm just not sure if they will try to re-crawl those old URLs at some point and if so, it may be worth it to have those 301 redirects in place. Thank you.

                    Intermediate & Advanced SEO | | BrandBuilder
                    0
                  • AMHC

                    Removing duplicate content

                    Due to URL changes and parameters on our ecommerce sites, we have a massive amount of duplicate pages indexed by google, sometimes up to 5 duplicate pages with different URLs. 1. We've instituted canonical tags site wide. 2. We are using the parameters function in Webmaster Tools. 3. We are using 301 redirects on all of the obsolete URLs 4. I have had many of the pages fetched so that Google can see and index the 301s and canonicals. 5. I created HTML sitemaps with the duplicate URLs, and had Google fetch and index the sitemap so that the dupes would get crawled and deindexed. None of these seems to be terribly effective. Google is indexing pages with parameters in spite of the parameter (clicksource) being called out in GWT. Pages with obsolete URLs are indexed in spite of them having 301 redirects. Google also appears to be ignoring many of our canonical tags as well, despite the pages being identical. Any ideas on how to clean up the mess?

                    Intermediate & Advanced SEO | | AMHC
                    0
                  • BobAnderson

                    Tabs and duplicate content?

                    We own this site http://www.discountstickerprinting.co.uk/ and just a little concerned as I right clicked open in new tab on the tab content section and it went to a new page For example if you right click on the price tab and click open in new tab you will end up with the url
                    http://www.discountstickerprinting.co.uk/#tabThree Does this mean that our content is being duplicated onto another page? If so what should I do?

                    Intermediate & Advanced SEO | | BobAnderson
                    0
                  • gregelwell

                    Could you use a robots.txt file to disalow a duplicate content page from being crawled?

                    A website has duplicate content pages to make it easier for users to find the information from a couple spots in the site navigation. Site owner would like to keep it this way without hurting SEO. I've thought of using the robots.txt file to disallow search engines from crawling one of the pages. Would you think this is a workable/acceptable solution?

                    Intermediate & Advanced SEO | | gregelwell
                    0
                  • axelk

                    Create new subdomain or new site for new Niche Product?

                    We have an existing large site with strong, relevant traffic, including excellent SEO traffic. The company wants to launch a new business offering, specifically targeted at the "small business" segment. Because the "small business" customer is substantially different from the traditional "large corporation" customer, the company has decided to create a completely independent microsite for the "small business" market. Purely from a Marketing and Communications standpoint, this makes sense. From an SEO perspective, we have 2 options: Create the new "small business" microsite on a subdomain of the existing site, and benefit from the strong domain authority and trust of the existing site. Build the microsite on a separate domain with exact primary keyword match in the domain name. My sense is that option #1 is by far the better option in the short and long run. Am I correct? Thanks in advance!

                    Intermediate & Advanced SEO | | axelk
                    0
                  • dkamen

                    Are duplicate links on same page alright?

                    If I have a homepage with category links, is it alright for those category links to appear in the footer as well, or should you never have duplicate links on one page? Can you please give a reason why as well? Thanks!

                    Intermediate & Advanced SEO | | dkamen
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter

                  Access all your tools in one place. Whether you're tracking progress or analyzing data, everything you need is at your fingertips.

                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.