• majorAlexa

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Let your business shine with Listings AI
          Moz Local

          Let your business shine with Listings AI

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          NEW Keyword Suggestions by Topic
          Moz Pro

          NEW Keyword Suggestions by Topic

          Learn more
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Unlock flexible pricing & new endpoints
          Moz API

          Unlock flexible pricing & new endpoints

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Reporting & Analytics
        4. Change Phone Number Based on Traffic Source + Ping URL for Call Tracking Number

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        Change Phone Number Based on Traffic Source + Ping URL for Call Tracking Number

        Reporting & Analytics
        3
        5
        1210
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • AndyRCWRCM
          AndyRCWRCM last edited by

          Hi Everyone,

          Is there a tool that can change the phone number on a web page based on the visitor source (i.e., direct, organic, paid, etc.)? I'd like to implement a solution like this with different call tracking numbers based on the visitor source.  We use the Google suite for our analytics (GA, GTM, Google Data Studio, Google Optimize is also an option as well).

          - Also, is there a good call tracking service that will ping a URL each time the phone number is called so that we can track these calls as events in GA? The majority of our visitors use a desktop PC and dial in the number on the screen rather than clicking (tapping) on it from a mobile device.

          Thanks,

          Andy

          1 Reply Last reply Reply Quote 0
          • kafeel_shah
            kafeel_shah last edited by

            Hi AndyRCWRCM !

            For dynamic phone number insertion based on visitor source, you can leverage Google Tag Manager (GTM) and its built-in functionalities. GTM allows you to create triggers based on different conditions, such as source/medium, and then dynamically change elements on your website, like the phone number.

            Here's a basic outline of how you can achieve this:

            Create Variables in GTM:
            Set up variables to capture information like source/medium.

            Set Triggers:
            Create triggers based on the visitor source. For example, if the source is "organic," trigger the change.

            Implement Tags:
            Use tags to change the phone number dynamically. This could involve JavaScript to modify the HTML on the page.

            Regarding call tracking services, you might consider platforms like CallRail, CallTrackingMetrics, or DialogTech. These services usually provide dynamic number insertion based on various parameters and offer integration options.

            To track calls as events in Google Analytics (GA), most call tracking services allow you to set up event tracking. The service typically generates a code snippet that you add to your website, and it pings a URL or sends data to GA when a call occurs.

            For desktop users who manually dial the number, you might need a solution that can detect when a call is initiated. This could involve additional tools or software on the backend to detect when the phone is in use.

            Ensure compliance with privacy regulations and clearly communicate any call tracking to your users to maintain transparency.
            To get all the details of call, SMS and internet packages visit on net package hub

            1 Reply Last reply Reply Quote 0
            • Xiano
              Xiano Subscriber @AndyRCWRCM last edited by

              I'd be interested to hear which solution you choose to go for in the end and why.

              1 Reply Last reply Reply Quote 0
              • AndyRCWRCM
                AndyRCWRCM last edited by

                Hi Alex,

                • Thanks I've since learned that all of CallRail, Wildjar, Phonewagon, and others like these three can track calls and send the data back to Google Analytics for instance as events.

                Thanks!

                Andy

                Xiano 1 Reply Last reply Reply Quote 0
                • Xiano
                  Xiano Subscriber last edited by

                  Unfortunately, outside of Google Ads, Google doesn't offer a solution that you can use across your marketing efforts. (Which is a shame, as they clearly have the infrastructure set up to support the functionality in Ads. I, for one, would be happy to pay to extend this across to Analytics for more general tracking)

                  There are a number of 3rd parties who offer services that will integrate with Google Analytics, Ads, etc. and, potentially, your CRM if you have one. There is a good article here that might be a good starting point: https://www.optimizesmart.com/phone-call-tracking-google-analytics-beyond/

                  1 Reply Last reply Reply Quote 2
                  • 1 / 1
                  • First post
                    Last post

                  Browse Questions

                  Explore more categories

                  • Moz Tools

                    Chat with the community about the Moz tools.

                  • SEO Tactics

                    Discuss the SEO process with fellow marketers

                  • Community

                    Discuss industry events, jobs, and news!

                  • Digital Marketing

                    Chat about tactics outside of SEO

                  • Research & Trends

                    Dive into research and trends in the search industry.

                  • Support

                    Connect on product support and feature requests.

                  • See all categories

                  Related Questions

                  • graceflack 0

                    Abnormally High Direct Traffic Volume

                    google analytics reporting

                    We have abnormally high amounts of direct traffic to our site. It's comprising over half of all web traffic while organic is second with considerably less. From there the volume decreases amongst other channels. I've never seen such a huge proportion of traffic being attributed the Direct. Does anyone know how to test this or see if there is an error in Google Analytics reporting?

                    Reporting & Analytics | | graceflack 0
                    1
                  • SharonEKG

                    Impressions clicks and traffic drop

                    Hello,
                    So something weird is going on, i run a few websites for clients, few different CMS. there has been a constant increase in traffic and ranking on one wordpress website and now the squarespace website is climbing up in rankings in the past few months. both has GTM installed for months, which has been optimized regularly.
                    for the wordpress website, in the past 2 weeks, starting June 4th, on google search console the clicks and impressions has started going down to the point that i lost 90% of clicks and impressions and traffic on analytics has started dropping a few days later, now at about 60% less traffic. for the Squarespace website, exactly the same thing, started June 7th and drop in clicks/impressions (though ranking increase) and then traffic drop. checked both GTM for recent changes incase of wrong code implement, no changes, no new major issues.
                    different hostings different CMS, no link between them.   i just cant put my finger what is going on. anyone got any idea what is going on?

                    Reporting & Analytics | | SharonEKG
                    0
                  • micey123

                    How to track google auto search suggestion click?

                    Hello Guys, In google.co.uk when I search SEL and google gives me option of different different sites and when I click on any one site then that click tracking I need. I have attached the screenshot to understand easily. Is it possible to track such things or possible via server logs etc? TV99h

                    Reporting & Analytics | | micey123
                    1
                  • Alick300

                    Track conversion from paypal express/Apple pay

                    Hi All, Is there any way to track apple pay conversion or paypal express conversion in Google Analytics? Thanks

                    Reporting & Analytics | | Alick300
                    0
                  • DanielleNZ

                    Google SERP showing a URL with UTM_source attached - why? Can I stop it?

                    I just found a Google search results page showing a URL with a UTM source tag attached. Any idea how or why this has happened? How can I stop it as I'm guessing this is overwriting my organic visits with referrals from this site. See attached photo for pic of SERP page. The link is going here: http://employment.govt.nz/er/holidaysandleave/parentalleave/?utm_source=newzealandnow.govt.nz 5vxTDTi.png

                    Reporting & Analytics | | DanielleNZ
                    0
                  • SpaMedica

                    How to turn on persistent urls in WordPress?

                    I'm using an appointment form on my website and I have the option to add a referral url to form submissions so that i know which pages the form submission came from. I need to be able to distinguish between organically generated form submissions and those that come in via AdWords. If referral url shows the AdWords tracking code i know the form submission came in from AdWords. My problem is that when a visitor comes in after clicking an ad and then visits another page on my website that AdWords tracking code disappears from the url. I was told that there was a way to turn on persistent urls in WordPress but I can't figure out how to do it. I'm assuming that if i turn persistent urls on the AdWords tracking code will remain on every subsequent url that they visit on my website. Is this true? Any help with this will be greatly appreciated.

                    Reporting & Analytics | | SpaMedica
                    0
                  • dangaul

                    Comparing % Change, Google Analytics

                    Hey Mozzers, Is there a simple way to compare the "% Change" in traffic when comparing two separate time periods in a single Google Analytics report? When comparing data from two separate time periods, an exported CSV doesn't include the % Change (booo!), and there's no option to sort by % Change within the GA report, essentially forcing you to scroll through all the results to pinpoint the major movers and shakers. I'm not averse to using spreadsheets to sort this data, but I'm thinking that I'd likely need a macro to make this work, something like this. However, none of the macros on that page are working (possibly because they were designed for a previous version of Analytics). All suggestions are appreciated. Thanks!

                    Reporting & Analytics | | dangaul
                    0
                  • CeCeBar

                    Setting up Google Analytics default URL

                    If someone has set: the default url in Google Analytics to a non-www address (http://mysite.com) then placed the UA tracking script from that GA account within the CMS framework of the website... ... and then set the permanent 301 redirect in the htaccess file to redirect to the www address (http://www.mysite.com). How less accurrate will my GA analytics measurements be considering the default url within GA is non-www and the permanent 301 redirect in htacess is to the www-address? Anyone know how reliable GA reports are until the default url in GA analytics is changed to match what is the redirected url in htaccess file? _Cindy

                    Reporting & Analytics | | CeCeBar
                    0

                  Get started with Moz Pro!

                  Unlock the power of advanced SEO tools and data-driven insights.

                  Start my free trial
                  Products
                  • Moz Pro
                  • Moz Local
                  • Moz API
                  • Moz Data
                  • STAT
                  • Product Updates
                  Moz Solutions
                  • SMB Solutions
                  • Agency Solutions
                  • Enterprise Solutions
                  • Digital Marketers
                  Free SEO Tools
                  • Domain Authority Checker
                  • Link Explorer
                  • Keyword Explorer
                  • Competitive Research
                  • Brand Authority Checker
                  • Local Citation Checker
                  • MozBar Extension
                  • MozCast
                  Resources
                  • Blog
                  • SEO Learning Center
                  • Help Hub
                  • Beginner's Guide to SEO
                  • How-to Guides
                  • Moz Academy
                  • API Docs
                  About Moz
                  • About
                  • Team
                  • Careers
                  • Contact
                  Why Moz
                  • Case Studies
                  • Testimonials
                  Get Involved
                  • Become an Affiliate
                  • MozCon
                  • Webinars
                  • Practical Marketer Series
                  • MozPod
                  Connect with us

                  Contact the Help team

                  Join our newsletter
                  Moz logo
                  © 2021 - 2025 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
                  • Accessibility
                  • Terms of Use
                  • Privacy

                  Looks like your connection to Moz was lost, please wait while we try to reconnect.