Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Changing the language of the website meta title and description?
-
Hello, Moz community! I'm planning to change the language of my website title and description from English to rank better for queries on the local language. Do you think this would increase the local language ranking? And in case I need to switch back to English, let's say in 2021, would it be difficult to regain the current rankings? Please let me know if you have any thoughts on this. Thank you!
-
Many thanks for your reply. I appreciate it. If it's approximately a week to take effect, I will experiment and give it a try. Furthermore, I've decided actually to delete the website title. : )
Since my website engine (Adobe Portfolio), for some reason, places the website title in front of the page title (according to Moz Page Optimization Score crawl), my keywords appear only in the second part of the title, instead of the beginning. This way, all my titles are also too long, since the website title is added to the lenght of the page title.
I am not sure if deleting is the right solution, but the only way to find out is to test.
-
I'm not sure I understand. I assume you are in travel something, and usually, the English speaking audience is of more interest. Now, it is your local audience due to lack of traveling. To be clear, a title tag change can have an impact in under a week. However, the search engines retain the right to ignore your title at any time
- they do it all the time with titles that they deem irrelevant.
I'd need to see the pages to be sure, but as long as they are relevant to the audience you are targeting, you should be okay in theory.
-
Hi Kate! Usually, I target the international audience, and most of my pages are written in English. I also have pages written on the local language; they rank well but could rank better.
Due to the travel restrictions recently, I need to target the local audience. However, if the pandemic is over, I would change it again to English, which is why I wonder how much time it takes to take effect (if any) and to regain the current rankings for English searches later.
By the way, the site uses a simple engine, with no option to set up a multi-lingual mode or something like that. -
Can you tell me more? Is your target market multi-lingual? Can you expand on why you would change your title language but not the site language?
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do you optimise a website for European traffic?
I have a design portfolio website here https://www.nicholsoncreative.com/ which uses a .com but is currently configured through the Search Console to appear in results for Google.co.uk. I am going to be restructuring the website and optimisation and I want to bring in more traffic/enquiries/business from around Europe. As there's no Google.eu, and as Google also serves results based on the searchers geographic location it would seem difficult to structure and optimise content so that results can be found across all of Europe. I assume simply switching to a .eu domain extension for my own website wouldn't solve the problem? I also assume that creating content in different languages would be a logical (if time consuming) option? Are there any other tried and trusted techniques that can be used to target traffic throughout Europe? I'd appreciate any advice.
International SEO | | JCN-SBWD0 -
Hreflang for bilingual website in the same region/location
Hi everyone, got a quick question concerning the hreflang tag. I have a website with 2 different language versions targeting to the same region(Reason: The area is bilingual however not everyone speaks the other language fluently) Question:
International SEO | | ennovators
Can I use hreflang in that case like: Many thanks in advance0 -
How to interlink 16 different language versions of site?
I remember that Matt Cutts recommended against interlinking many language versions of a site.
International SEO | | lcourse
Considering that google now also crawls javascript links, what is best way to implement interlinking? I still see otherwhise extremely well optimized large sites interlinking to more than 10 different language versions e.g. zalando.de, but also booking.com (even though here on same domain). Currently we have an expandable css dropdown in the footer interlinking 16 different language versions with different TLD. Would you be concerned? What would you suggest how to interlink domains (for user link would be useful)?0 -
Multi Regional Website Best Practices
Hi there, I have a website that is targeting 3 countries AU/US & NZ. I have set up hreflang tags for each page on each of the site however I am having difficulties getting it work right. I read this article which was a great insight into the hreflang tags. https://a-moz.groupbuyseo.org/blog/hreflang-behaviour-insights and as a result I have implemented hreflang tags in the following manner: When users access the root domain http://[website] it will redirect the user to their locale with a 302 redirect. I have a few questions:
International SEO | | nathanfranklin
1. When building my external link profiles, I'm not sure if I should be building link profiles for http://[website]/ or for the geo graphical pages (http://[website]/aus/ etc..). Note that the http://[website]/ is never used, it just issues a 302 to the actual geographical location. 2. It seems that the hreflang tags are not working correctly. Perhaps its the result of the 302 on the root page, but in google.com.au (using the link http://www.google.com.au/search?hl=en&gl=au&pws=0&q=[branded search]) I would expect that I should see the search results for /aus/ given the fact that the hreflang tags are setup as en-au. Instead I am seeing the root domain page. Is that correct or should it be showing all the pages with /aus/. ALSO If I do a search in google thailand (http://www.google.com.au/search?hl=en&gl=th&pws=0&q=[branded search]) it returns the /aus/ version where it should be showing the /us/ using the x-default hreflang tag. In google webmaster tools I have setup 4 site profiles:
http://[website]/
http://[website]/us/
http://[website]/aus/ (Targeted to Australia)
http://[website]/nz/ (Targeted to New Zealand) Any help would be appreciated. Thanks Nathan1 -
Two versions of a website with different languages - Best way to do it?
I'm working on a website for a Swedish artist and her page is in Swedish, everything is in Swedish on the site, even though it's not a lot of text on the site. We would like to have the site in English too, or another version of the site in English on a separate domain, what's the best way to proceed from here? The domain name is a .se (swedish domain), would it be better to create a another domain and host the english version of the site on a .com domain? Or will we bump into problems with duplicate content if we create a replica of the swedish site in english. We're using wordpress and I know that there's translation plugins out there, is that a good option? I'm a bit clueless on how to proceed and would love some help or guidance here.
International SEO | | Fisken0 -
For a website in portuguese what would you use? pt.domain.com, br.domain.com or domain.com.br
Hello We are a company with a website in several languages, one of them is portuguese. Our market is 2 times bigger in Brazil than in Portugal, but obviously Brazil has more potential in the future. In domain.com we have our main site in English. What would you use? pt.domain.com, br.domain.com or domain.com.br? In the first case, it means just portuguese, in the second Brazil but it is not geolocalized, and in the third, you are almost ignoring Portugal users... Duplicating content, doesn't seem to make sense... The content is basically international, so it is just the language that matters. Any help will be very much appreciated.
International SEO | | forex-websites0 -
Best URL structure for Multinational/Multilingual websites
Hi I am wondering what the best URL format to use is when a website targets several countries, in several languages. (without owning the local domains, only a .com, and ideally to use sub-folders rather than sub-domains.) As an example, to target a hotel in Sweden (Google.se) are there any MUST-HAVE indicators in the URL to target the relevant countries? Such as hotelsite.com**/se/**hotel-name. Would this represent the language? Or is it the location of the product? To clarify a bit, I would like to target around 10 countries, with the product pages each having 2 languages (the local language + english). I'm considering using the following format: hotelsite.com/en/hotel-name (for english) and hotelsite.com/se/hotel-name (for swedish content of that same product) and then using rel=”alternate” hreflang=”se-SV” markup to target the /se/ page for Sweden (Google.se) and rel=”alternate” hreflang=”en” for UK? And to also geotarget those in Webmaster tools using those /se/ folders etc. Would this be sufficient? Or does there need to be an indicator of both the location, AND the language in the URLs? I mean would the URL's need to be hotelsite.com/se/hotel-name/se-SV (for swedish) or can it just be hotelsite.com/se/hotel-name? Any thoughts on best practice would be greatly appreciated.
International SEO | | pikka0 -
Best domain for spanish language site targeting ALL spanish territories?
hi, we're have a strong .com domain and are looking to launch a site for spanish speakers (ie latin america + spain). we already have various subdirectories for some foreign language sites (eg. ourdomain.co.uk, us.ourdomain.com, ca.ourdomain.com, ourdomainchina.com, ourdomainindia.com etc) we already have a B2B site ourdomain.com-es which will remain the same. I'm thinking best practice would be to launch translated copy for the following: ourdomain.com/es ourdomain.com/cl ourdomain.com/mx ourdomain.com/pt etc etc firstly is this the best option? secondly, i'm really interested to hear whether there is a less time/resource intensive route that would give us visibility in ALL spanish speaking territories? Also - if we go with just one of the above (eg ourdomain.com/cl) how likely are we to get traction in other spanish speaking territories? any help much appreciated!
International SEO | | KevinDunne0