Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Does changing content and design of the website gonna affect my all the backlinks i have made till now
-
i have been working on my link profile for a month now, after learning about 5 step moz methodology i have decided that i would like to change all of the content of my site and taylor it to what my customers need,
am i gonna loose all the domain authority if make changes?
if it gonna affect, hows that gonna come out
-
Changing the content and design of your website can affect your backlinks in several ways. If you alter URLs or remove pages, any backlinks pointing to those URLs will break, leading to 404 errors. Additionally, if the content changes significantly, it may no longer be relevant to the backlink's context, potentially reducing the effectiveness of those links. However, if the changes are mainly aesthetic and the core content and URL structure remain intact, your backlinks should largely remain effective.
-
lets say if i redirected and all the content is still relevant, (is it still gonna decrease DA to some extent), because of the fact that old url is changed and redirected.?
-
Calvin,
If the content on the page with the backlink is relevant to the content on the page it is linking to, that's good. If the anchor text on that link is also relevant, that's even better.
If content on the page that the backlink is pointing to is not of a relevant or complimentary subject, google will weigh the value of that link less.
If you change the URL of a page that is being linked to from another site and do not properly redirect the old URL to the new URL, the link will not benefit the new URL at all.
-
Few questions before I can answer this:
Were the links you got going to drive people to your site? Would those people find your site interesting and relevant?
Is the content getting links still going to exist? Meaning will the links still make sense?
Just redesigning your site should not affect link equity, but if your links were acquired just for linking purposes, I don't think they will do much for you over time anyway.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Spanish website indexed in English, redirect to spanish or english version if i do a new website design?
Hi MOZ users, i have this problem. We have a website in Spanish Language but Google crawls it on English (it is not important the reasons). We re made the entire website and now we are planning the move. The new website will have different language versions, english, spanish and portuguese. Somebody tells me that we have to redirect the old urls (crawled on english) to the new english versions, not to the spanish (the real language of the firsts). Example: URL1 Language: Spanish - Crawled on English --> redirect to Language English version. the other option will be redirect to the spanish new version, which the visitor is waiting to find. URL1 Language: Spanish - Crawled on English --> redirect to Language Spanish version. What do you think? Which is the better option?
Web Design | | NachoRetta0 -
Fixing Render Blocking Javascript and CSS in the Above-the-fold content
We don't have a responsive design site yet, and our mobile site is built through Dudamobile. I know it's not the best, but I'm trying to do whatever we can until we get around to redesigning it. Is there anything I can do about the following Page Speed Insight errors or are they just a function of using Dudamobile? Eliminate render-blocking JavaScript and CSS in above-the-fold content Your page has 3 blocking script resources and 5 blocking CSS resources. This causes a delay in rendering your page.None of the above-the-fold content on your page could be rendered without waiting for the following resources to load. Try to defer or asynchronously load blocking resources, or inline the critical portions of those resources directly in the HTML.Remove render-blocking JavaScript: http://ajax.googleapis.com/ajax/libs/jquery/2.1.1/jquery.min.js http://mobile.dudamobile.com/…ckage.min.js?version=2015-04-02T13:36:04 http://mobile.dudamobile.com/…pts/blogs.js?version=2015-04-02T13:36:04 Optimize CSS Delivery of the following: http://fonts.googleapis.com/…:400|Great+Vibes|Signika:400,300,600,700 http://mobile.dudamobile.com/…ont-pack.css?version=2015-04-02T13:36:04 http://mobile.dudamobile.com/…kage.min.css?version=2015-04-02T13:36:04 http://irp-cdn.multiscreensite.com/kempruge/files/kempruge_0.min.css?v=6 http://irp-cdn.multiscreensite.com/…mpruge/files/kempruge_home_0.min.css?v=6 Thanks for any tips, Ruben
Web Design | | KempRugeLawGroup0 -
Website organic traffic unchanged, impressions took a 98% drop in the last week.
Hi all, I have a very curious predicament and I'd be grateful if someone could shed some light on the situation. As mentioned in the title, organic traffic to our website has remained unchanged, but organic impressions have taken a 98% drop in the last week. This happened suddenly over one day; on October 22, impressions were 700, on October 23, they were 500, and on October 24 they drastically dropped to 50. The next two days they were at 22 and then up to 35. Organic traffic, however, showed the normal "weekend drop" as of October 24, and is still showing normal level (even increased a bit) continuing into this week. These are organic impressions according to Google Analytics and Google Webmaster tools. We did perform a complete site redesign a month ago. Could this be an effect from the redesign? We also noticed drop in Domain Authority, but our competitors suffered a similar (if not greater) drop as well, so we wondered if it could be due in part to the algorithm update. If anyone could shed some light on the situation I would be so appreciative! Thanks!
Web Design | | Joanne_Pendon0 -
New Website launch, asking for feedback
Hey Guys, I just launched my new website. I just asking around for feedback. Please check it out if you have time and let me know www.benjaminmarc.com
Web Design | | benjaminmarcinc1 -
Subdomains, duplicate content and microsites
I work for a website that generates a high amount of unique, quality content. This website though has had development issues with our web builder and they are going to separate the site into different subdomains upon launch. It's a scholarly site so the subdomains will be like history and science and stuff. Don't ask why aren't we aren't using subdirectories because trust me I wish we could. So we have to use subdomains and I'm wondering a couple questions. Will the duplication of coding, since all subdomains will have the same design and look, heavily penalize us and is there any way around that? Also if we generate a good amount of high quality content on each site could we link all those sites to our other site as a possible benefit for link building? And finally, would footer links, linking all the subdirectories, be a good thing to put in?
Web Design | | mdorville0 -
3 Brands, 3 Services, 3 Different Websites Right?
My client was told that having 1 website for 3 different brands/services is better than having 3 websites. I need your help to prove my value to a new client. This client has worked with Reach Local on PPC for some time and when they first got started the Reach Local Markering Consultant told this cleint that they needed to have one site for better SEO purposes. The client was told that Google ranks websites higher if they have more paid traffic going to them. I've been doing this for long enough to realize this does not help ranking, at least not enough to make a difference. Keep in mind this is for 3 different companies. One company does plumbing, another electrical and the last one does air conditioning. They also have 4 locations but only two locations have mutliple services opperating out of them. I understand these 2 location will not have there own Google+ Local / Places listing. Using the same address for 2 different business and expecting a first page ranking is just not possible. Right now when you visit the clients website you see a logo that rotates with a banner section that follows the logo rotation. First you see the AC Company and then the Plumbing etc. I see this as confusing to the end user and it is more work to get it ranked for SEO. I recommended that we build 3 speerate websites for each service and just list out all the addresses that the company services on the contact page. I would also design inside the footer links to the other services for branding purposes. Please share your thoughts on how you would handle this if you were doing the SEO for your own 3 different business services. I really appreicate any input/insight to this. Thank you so much in advance!!!!
Web Design | | 1SMG0 -
Recommended Website Monitoring Tools
Hi, I was wondering what people would recommend for website monitoring (IE is my website working as it should!). I need something that will:
Web Design | | James77
1/. Allow multiple page monitoring not just homepage
2/. Do header status checking
3/. Do page content checking (ie if the page changes massively, or include the word "error") then we have an issue!
4/. Multiple alert possibilities. We currently use www.websitepulse.com and it is a good service that does all the above, however it just seems so overly complex that its hard to understand what is going on, and its complex functionality and features are really a negative in our case. Thanks0 -
How would restructuring the navigation of my website affect my rankings?
I want to restructure the navigation of my website for a few reasons: 1. It isn't intuitive/clear to the user 2. It is way too big, it has too many links and thus causes the number of links on many pages to be >100. 3. I want to get rid of file extensions as part of the URLs (.html, .php) 4. I want to achieve a "tree"-like navigation system, with categories, subcategories and so on. In the process of cleaning up my website, I had to 301 redirect a lot of duplicate pages, fix broken links, etc. I have a lot of 301 redirects already, and in the process of restructuring the navigation of my website I know I'm going to get more. Will the addition of new 301 redirects have an effect on my rankings? (I'm basically going to be changing all of the URLs) What kind of SEO effect will restructuring the navigation at the top of the page (reducing the # of links on the main menu) have on my site? What is the best strategy to implement in this situation?
Web Design | | deuce1s0