Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
How Removing Zombie pages effect on domain authority?
-
Hi.
Recently I got a project (removing zombie pages here: https://www.alamto.com/ )
As you can see this site has about 20k indexed page on google and it seems I should remove about 6000 useless indexed page. does removing (Noindex) these pages affect on the site metrics?
Which metrics would affected? and how?
Thanks.
-
Hi there,
Your focus should be on removing pages which are not adding value to the website and for your users. For example, if you have pages which contain old and inaccurate content which is no longer useful, then you may want to consider either updating the page with better content or removing the page completely.
Adding a noindex tag may make Google drop it from their index, but users may still be able to find the page on your website, so consider whether you want to remove the page completely using a 404 or redirect it to another relevant page with a 301.
In terms of metrics, it really comes down to what you want your users to do when they visit your website. If you want them to spend time reading your content and then clicking through to other pages, then these are important metrics to measure. Then if your pages aren't doing this, then you either need to improve them or consider removing them if they aren't good quality.
I hope that helps!
Paddy
-
You could export the Webmaster analytics, make a summary of which pages tend to run good and which not. Based on that data you remove the "old" pages, and watch the effect. While your at it perhaps throw some new content towards it. Does'nt hurt.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-page SEO
This is a question for the organic SEO experts, once you added the main keyword that you want to rank for in the homepage title, meta title plus meta description, perhaps once or twice in the text on the homepage. How often do you then write it in the content marketing, say blog posts, we want to rank higher on Google for "SEO agencies Cardiff" however if you mention this in the blog posts too much say once a week, this could lead to over optimisation issues?
On-Page Optimization | | sarahwalsh1 -
Unsolved I have lost SEO Ranking while removing www from domain
I have lost search SEO ranking for 4-6 core keywords while removing www from domain switch.
On-Page Optimization | | velomate
Referring domain: https://cashforscrapcarsydney.com.au/ Earlier the domain was in the format: https://www.cashforscrapcarsydney.com.au/ But when I checked the search result, search engines had not yet crawled to the new format. Let me know if the server change or any algorithm hit might cause it. Also please share the feedback on - does removing www from the domain losses keyword ranking. Helpful replies are needed.0 -
Page Title Length
Hi Gurus, I understand that it is a good practice is to use 50-60 characters for the a page title length. Google appends my brand name to the end of each title (15 characters including spaces) it index. Do I need to count what google adds as part of the maximum recommended length? i.e.
On-Page Optimization | | SunnyMay
is the maximum 50-60 characters + the 15 characters brand name Google adds to the end of the title or 50-60 including the addition? Many thanks!
Lev0 -
Listing all services on one page vs separate pages per service
My company offers several generalized categories with more specific services underneath each category. Currently the way it's structured is if you click "Voice" you get a full description of each voice service we offer. I have a feeling this is shooting us in the foot. Would it be better to have a general overview of the services we offer on the "Voice" page that then links to the specified service? The blurb about the service on the overview page would be unique, not taken from the actual specific service's page.
On-Page Optimization | | AMATechTel0 -
Home page or landing page?
Hello, I want to ask a question related to that - Should we put keywords in the home page title if we wish to position another landing page better for particular keywords? I have read in one website about SEO that it's good the main keywords of your website to be positioned in homepage title also. f.e. Let's say we have website about web-design and our company is named Company Ltd. The title of the home page is "Company Ltd. - Web design, SEO, etc" We have also another inner page named "Web design | Company Ltd.". So should we leave the first page name only "Company Ltd." and the landing page's name "Web design | Company Ltd." . I don't know if they both have the same keyword in their title they won't compete with each other.
On-Page Optimization | | HrishikeshKarov0 -
What is on page links?
Hi - i would like to know exactly what an on page link is? i understand the linking system however cant work what exactly what an on page link is? Thanks
On-Page Optimization | | OasisLandDevelopment0 -
Hyphens in Domain Name
I have a client who is a business broker. I have just begun working with them, and they are trying to determine the best domain name to use - they have several. business-broker-alabama.com vs businessbrokeralabama.com Which one of these has more value? I know that search engines have somewhat devalued keywords. The first one probably has a little more SEO value, but is going to be a drag in terms of marketing -- saying "business hyphen broker hyphen alabama" is going to get old for them. Thanks!
On-Page Optimization | | csmithal0 -
Is there a SEO penalty for multi links on same page going to same destination page?
Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
On-Page Optimization | | daveupton
1. Header is linked
2. Click on image link - currently with a no follow
3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website. There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though. I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]0