Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Why does a site that is worse than mine by every objective measure I can find, keep outranking me in search?
-
I’ve been working on educating myself about SEO all day, again. All-Star Telescope up in Canada. We have a competitor that consistently ranks #1 and I don't get it. Their site is full of duplicate content (straight copy and paste from the manufacturer site). They don't have any meaningful blog or video content to add relevance or value to their site. We have higher page authority, higher domain authority, and they keyword analyzer in moz says that our page is higher quality than the the competitors page. Our site is slow, but theirs is slower. I can’t find a single metric on any tool (ubbersuggest, Moz, ahrefs, semrush) that says Telescopes Canada is a better site, or has a better NexStar 8SE product page (a popular telescope).
Here’s the link to Telescope Canada’s page for their Celestron 8SE:
Here’s a link to the Celestron 8SE page from the manufacturer website:
Telescopes Canada has just copied and pasted. There is no original content aside from adding the shipping and return policy to the tab, and having some options for selecting accessories on the page.
Here is our page:
https://all-startelescope.com/products/celestron-nexstar-8se
Our titles are good, our metadata is good (but I don’t think that’s been a serious ranking factor for about ten years). The text is original, it’s relevant, we have healthy internal links to the page. We have invensted in some excellent blog content, we’re adding new products to the website so that we rank for more keywords. All of those things are helping, but I fundamentally don’t understand why Telescopes Canada is #1 almost across the board on every key product in our market. There is something that I’m not seeing here, something that isn't being captured by the tools that I have. Is it simple the fact that they get more traffic? Is that why some people go and buy traffic?
Can you see any metric, any tool in your toolbox that indicates why they rank at the top, or even higher than we do for in these search terms specific to that product:
Celestron NexStar 8SE
NexStar 8SE
Celestron NexStar 8SE Canada
NexStar 8SE CanadaWe've worked with two highly ranked SEO's to try and figure this out, one in Canada, and one in the USA. I haven't seen a confidence inspiring answer from either of them. Posting on a forum is a bit of an act of desperation, I'll continue to work the problem, but it's discouraging to see the leader in my industry look like he's just phoning it in with his website.
-
@nkennett try to add some external links and look for some outreach on popular sites
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our clients Magento 2 site has lots of obsolete categories. Advice on SEO best practice for setting server level redirects so I can delete them?
Our client's Magento website has been running for at least a decade, so has a lot of old legacy categories for Brands they no longer carry. We're looking to trim down the amount of unnecessary URL Redirects in Magento, so my question is: Is there a way that is SEO efficient to setup permanent redirects at a server level (nginx) that Google will crawl to allow us at some point to delete the categories and Magento URL Redirects? If this is a good practice can you at some point then delete the server redirects as google has marked them as permanent?
Technical SEO | | Breemcc0 -
Can you use Screaming Frog to find all instances of relative or absolute linking?
My client wants to pull every instance of an absolute URL on their site so that they can update them for an upcoming migration to HTTPS (the majority of the site uses relative linking). Is there a way to use the extraction tool in Screaming Frog to crawl one page at a time and extract every occurrence of _href="http://" _? I have gone back and forth between using an x-path extractor as well as a regex and have had no luck with either. Ex. X-path: //*[starts-with(@href, “http://”)][1] Ex. Regex: href=\”//
Technical SEO | | Merkle-Impaqt0 -
Image Search
Hello Community, I have been reading and researching about image search and trying to find patterns within the results but unfortunately I could not get to a conclusion on 2 matters. Hopefully this community would have the answers I am searching for. 1) Watermarked Images (To remove or not to remove watermark from photos) I see a lot of confusion on this subject and am pretty much confused myself. Although it might be true that watermarked photos do not cause a punishment, it sure does not seem to help. At least in my industry and on a bunch of different random queries I have made, watermarked images are hard to come by on Google's images results. Usually the first results do not have any watermarks. I have read online that Google takes into account user behavior and most users prefer images with no watermark. But again, it is something "I have read online" so I don't have any proof. I would love to have further clarification and, if possible, a definite guide on how to improve my image results. 2) Multiple nested folders (Folder depth) Due to speed concerns our tech guys are using 1 image per folder and created a convoluted folder structure where the photos are actually 9 levels deep. Most of our competition and many small Wordpress blogs outrank us on Google images and on ALL INSTANCES I have checked, their photos are 3, 4 or 5 levels deep. Never inside 9 nested folders.
Technical SEO | | Koki.Mourao
So... A) Should I consider removing the watermark - which is not that intrusive but is visible?
B) Should I try to simplify the folder structure for my photos? Thank you0 -
Does my "spam" site affect my other sites on the same IP?
I have a link directory called Liberty Resource Directory. It's the main site on my dedicated IP, all my other sites are Addon domains on top of it. While exploring the new MOZ spam ranking I saw that LRD (Liberty Resource Directory) has a spam score of 9/17 and that Google penalizes 71% of sites with a similar score. Fair enough, thin content, bunch of follow links (there's over 2,000 links by now), no problem. That site isn't for Google, it's for me. Question, does that site (and linking to my own sites on it) negatively affect my other sites on the same IP? If so, by how much? Does a simple noindex fix that potential issues? Bonus: How does one go about going through hundreds of pages with thousands of links, built with raw, plain text HTML to change things to nofollow? =/
Technical SEO | | eglove0 -
How to create site map for large site (ecommerce type) that has 1000's if not 100,000 of pages.
I know this is kind of a newbie question but I am having an amazing amount of trouble creating a sitemap for our site Bestride.com. We just did a complete redesign (look and feel, functionality, the works) and now I am trying to create a site map. Most of the generators I have used "break" after reaching some number of pages. I am at a loss as to how to create the sitemap. Any help would be greatly appreciated! Thanks
Technical SEO | | BestRide0 -
What is the best way to find missing alt tags on my site (site wide - not page by page)?
I am looking to find all the missing alt tags on my site at once. I have a FF extension that use to do it page by page, but my site is huge and that will take forever. Thanks!!
Technical SEO | | franchisesolutions1 -
Do we need to manually submit a sitemap every time, or can we host it on our site as /sitemap and Google will see & crawl it?
I realized we don't have a sitemap in place, so we're going to get one built. Once we do, I'll submit it manually to Google via Webmaster tools. However, we have a very dynamic site with content constantly being added. Will I need to keep manually re-submitting the sitemap to Google? Or could we have the continually updating sitemap live on our site at /sitemap and the crawlers will just pick it up from there? I noticed this is what SEOmoz does at http://www.seomoz.org/sitemap.
Technical SEO | | askotzko0 -
Delete old site but redirect domain to a new domain and site
I just have a quick query and I have a feeling about what the answer is so just wanted to see what you guys thought... Basically I am working on a client site. This client has a few other websites that are divisions of their company. However these divisions/websites are no longer used. They are wanting to delete the websites but redirect the domains to their name main website. They believe this will pass on SEO benefits as these old division sites are old and have a good PR and history. I'm unsure for DEFINITE, which way is correct?
Technical SEO | | Weerdboil0