Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What Schema would a Web design/development/seo ageny use and what is the schema.org link?
-
What Schema would a Web design/development/SEO Ageny use, and what is the schema.org link? I cannot for the life of me figure it out.
ProfessionalService has been deprecated.
-
A web design/development/SEO agency might use various schema types to enhance their online presence and provide structured data to search engines. Here are some schema types they could utilize:
Organization: This schema type provides basic information about the agency, such as its name, logo, contact details, and social media profiles. Schema.org link: Organization.
WebPage: To mark up individual web pages on their website, providing details such as the page's URL, title, and description. Schema.org link: WebPage.
Service: To specify the services offered by the agency, such as web design, web development, SEO optimization, digital marketing, etc. Schema.org link: Service.
ContactPoint: This schema type is used to provide contact information, including phone numbers, email addresses, and physical addresses. Schema.org link: ContactPoint.
BreadcrumbList: To indicate the hierarchical structure of the website's pages, helping search engines understand the site's navigation. Schema.org link: BreadcrumbList.
By implementing these schema types, the agency can improve their website's visibility in search results and provide users with more informative and engaging snippets.
-
If you have a WordPress website, you can use SEO Yoast, to add schema, i think that is what we used on our Bristol summerhouse website.
-
A web design/development/SEO agency could use several types of Schema markup to enhance the visibility and understanding of their services on search engines. Schema.org provides structured data markup that helps search engines better understand the content and context of a webpage. Here are a few Schema types that such an agency might consider using:
Organization: This Schema type provides general information about the agency, including its name, logo, contact information, and social media profiles. It helps search engines accurately represent the agency in search results and knowledge panels.WebSite: This Schema type is used to mark up information about the agency's website itself. It can include the site's URL, potential breadcrumb navigation, and site search functionality.
Service: The "Service" Schema type can be used to describe the various services the agency offers, such as web design, web development, SEO, digital marketing, etc. Each service can have its own set of details, including a description and pricing information.
LocalBusiness: If the agency has a physical location, the "LocalBusiness" Schema type can be used to provide details about the agency's address, opening hours, and geographic coordinates. This is particularly useful for local SEO.
Review: If the agency has received reviews from clients, using the "Review" Schema type can help highlight these reviews in search results. Positive reviews can enhance the agency's credibility.
FAQPage: If the agency has an FAQ section on their website, using the "FAQPage" Schema type can help structure the questions and answers in a way that search engines understand.
BreadcrumbList: If the agency's website has a clear breadcrumb navigation structure, the "BreadcrumbList" Schema type can help search engines understand the hierarchy of pages on the site.
-
A web design/development/SEO agency might use the "Organization" schema from schema.org. This schema helps define the agency's details, such as name, logo, contact information, and services offered. The schema.org link for the "Organization" schema is: https://schema.org/Organization
-
the same answers as @Parker_Adam_916
-
Depending on the content and structure of your website, a web design/development/SEO agency may use various types of Schema markup. You can use schema markups such as Organization, WebSite, WebPage, BreadcrumbList, ContactPoint, and Review.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Duplicate LocalBusiness Schema Markup
Hello! I've been having a hard time finding an answer to this specific question so I figured I'd drop it here. I always add custom LocalBusiness markup to clients' homepages, but sometimes the client's website provider will include their own automated LocalBusiness markup. The codes I create often include more information. Assuming the website provider is unwilling to remove their markup, is it a bad idea to include my code as well? It seems like it could potentially be read as spammy by Google. Do the pros of having more detailed markup outweigh that potential negative impact?
Local Website Optimization | | GoogleAlgoServant0 -
Schema Markup Warning "Missing field "url" (optional)"
Hello Moz Team, I hope everyone is doing well & good, I need bit help regarding Schema Markup, I am facing issue in my schema markup specifically with my blog posts, In my majority of the posts I find error "Missing field "url" (optional)"
Technical SEO | | JoeySolicitor
As this schema is generated by Yoast plugin, I haven't applied any custom steps. Recently I published a post https://dailycontributors.com/kisscartoon-alternatives-and-complete-review/ and I tested it at two platforms of schema test 1, Validator.Schema.org
2. Search.google.com/test/rich-results So the validator generate results as follows and shows no error
Schema without error.PNG It shows no error But where as Schema with error.PNG in search central results it gives me a warning "Missing field "url" (optional)". So is this really be going to issue for my ranking ? Please help thanks!6 -
Using Schema markup for Feefo reviews
I am a little confused about whether or not it is ok to use Schema markup with reviews collected through Feefo. We use Feefo to collect reviews from our customers and these get displayed on our website. We get service ratings as well as product ratings through Feefo. My question is: Is it ok to use Schema markup for these? I would have thought they would fall under 3rd party reviews, but this article from the Feefo website seems to suggest that it would be ok to use markup in the way they recommend. Can anyone confirm how Google handles review markup like this? Thanks in advance!
On-Page Optimization | | ViviCa10 -
Web Design - Text links better than drop down menus?
Hello So with reading a blog post by Bruce Clay - http://www.bruceclay.com/blog/seo-friendly-web-design/ It reads that it Is best for seo to use text links instead of drop down menus. So I just wanted to ask you opinion.
On-Page Optimization | | Berner0 -
Best practice for Portfolio Links
I have a client with a really large project portfolio (over 500 project images), which causes their portfolio page to have well over the 100 links that are recommended. How can I reduce this without reducing the number of photos they can upload?
On-Page Optimization | | HochKaren0 -
How many outbound links is too many outbound links?
As a part of our SEO strategy, we have been focusing on writing several high quality articles with unique content. In these articles we regularly link to other websites when they are high quality, authoritative sites. Typically, the articles are 500 words or more and have 3-5 outbound links, but in some cases there are as many as 7 or 8 outbound links. Before we get too carried away with outbound links, I wanted to get some opinions on how many outbound links we should be trying to include and more information on how the outbound links work. Do they pass our website's authority on to the other website? Could our current linking strategy cause future SEO problems? Finally, do you have any suggestions for guidelines we should be using? Thank you for your help!
On-Page Optimization | | airnwater0 -
Is there a SEO penalty for multi links on same page going to same destination page?
Hi, Just a quick note. I hope you are able to assist. To cut a long story short, on the page below http://www.bookbluemountains.com.au/ -> Features Specials & Packages (middle column) we have 3 links per special going to the same page.
On-Page Optimization | | daveupton
1. Header is linked
2. Click on image link - currently with a no follow
3. 'More info' under the description paragraph is linked too - currently with a no follow Two arguments are as follows:
1. The reason we do not follow all 3 links is to reduce too many links which may appear spammy to Google. 2. Counter argument:
The point above has some validity, However, using no follow is basically telling the search engines that the webmaster “does not trust or doesn’t take responsibility” for what is behind the link, something you don’t want to do within your own website. There is no penalty as such for having too many links, the search engines will generally not worry after a certain number.. nothing that would concern this business though. I would suggest changing the no follow links a.s.a.p. Could you please advise thoughts. Many thanks Dave Upton [long signature removed by staff]0 -
SEO value of "in the news" links on home page?
Notice more sites have an "in the News" section on the home page, or something similar like press releases... Apart from providing users fresh content, is there an SEO value to this? What is the explanation for this? Have a feeling the answer is obvious but just not too sure Thanks a lot.
On-Page Optimization | | inhouseninja0