Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
What is the importance of exact match keywords for local SEO in service industry businesses?
-
I am working with a local service contractor. Several of his competitors have domain names with exact match keywords. Audits of competitor sites and use of other research tools reveals that their sites are behind in content and technical SEO. The competitor sites consistently rank higher in organic search results.
I am new to SEO and I understand that some of my lack of clarity here is a result of not understanding the value of key word use in local SEO vs. wider efforts.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Changing Business Address on Google Profile & Citations
Hello, I'm looking to change a business address to a new one on a Google business profile (still in the same area but on a different street). So, I'll need to update all citations and website with the new address - Is it recommended to update the citations & website first, and then change the address on the Google business profile, or vice-versa? Looking to do this as safely as possible without negatively impacting the rankings much. I'm seeing a lot of conflicting information on this. Thanks in advance.
Local SEO | | UpLinkSEO0 -
Questions about putting 2-3 keywords in title tag.
Hi there, what is the best way to decide the keywords to be used in title tag?
Web Design | | lucybish0 -
Unsolved strange backlinks being from neustar/localeze
I have a client that I used Moz Local services for, and I'm seeing lots of urls such as https://www.omegalab.neustarlocaleze.biz/directory/us/?after=2020-09-05T01:52:28.343352Z&count=50 being shown as follow backlinks in other software. Anyone else seeing this and think it might be an issue?
Local Listings | | JustinMurray1 -
Do Letters With Accents Affect SEO?
Hi Guys, My company has a franchise of a foreign company that uses an accent/foreign letter in its brand name. We have to refer to this franchise with this symbol on our website to meet their standards. I've done some research on this but its not conclusive, so i was wondering whether anyone here can confirm this for me; Will using the letter with this symbol impair our rankings for this franchise name? Obviously as a UK business people search for this franchise with a regular letter and not the accented one. I would have thought that Google is clever enough to recognise the meaning of the accented letter by now and therefore it wouldn't affect rankings (much). Furthermore, do you think that it would make any difference to use the HTML element to represent the accent rather than copy and pasting the symbol onto our website? I would've thought this would help Google pick it up, but it might not make a difference anyway! Any help is appreciated. Thanks Sam
Technical SEO | | Sandicliffe1 -
SEO value of InDesign pages?
Hi there, my company is exploring creating an online magazine built with Adobe's InDesign toolset. If we proceeded with this, could we make these pages "as spiderable" as normal html/css webpages? Or are we limited to them being less spiderable, or not at all spiderable?
Technical SEO | | TheaterMania1 -
Does redesigning the website effects the SEO?
What are the precautions to be taken in redesigning the website ? do it effect on link building? I am planing to re design my website, most of the Keywords are already optimized by Google, and i have given many back links to it . After redesigning my website will it get effected? Kindly answer my question
Technical SEO | | PrasanthMohanachandran0 -
Does a TM in the keyword have effect?
If I include TM in a keyword string, does this make it another keyword or does Google ignore that? Example: Kentucky Hot Sauce vs Kentucky Hot (TM) sauce. Of course the TM would be done properly via ™ Cheers.
Technical SEO | | Malarowski0 -
Changing CMS, are there SEO effects?
We want to change our cms from typo3 to CMS made Simple. We have done this already for another site and it effected the rankings. Have you got experience with this? What factors are important for SEO to consider? Is it normal when you change from cms the rankings will drop?
Technical SEO | | PlusPort0