Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Singular vs plural in urls
-
In keyword research for an ecommerce site, I've found that widget, singular gets a lot more searches than widgets, plural AND is much less competitive. Is it better for SEO purposes to have the URLs (and matching title tags) in the catalog as /brass-widget.html, /steel-widget.html, etc., or /brass-widgets.html, etc.?
I'm worried that a) searches for widgets will pass by the singular urls but not vice versa, and b) the singular form will strike visitors as bad grammar. Any advice?
-
What is better? Singular vs Plural? We tried putting keywords that is singular but there are many other plural keywords within that landing page. Now that plural keyword is outranking the singular.
What is the best practice for this? We want the singular keyword to rank higher the the plural?
thanks
-
The way I have always looked at this is to add the 's'
That way you have the singular AND plural keyword covered.
The singular is of course in the url as well and that s just makes your site more optimized for the plural too.
Then to really differentiate which one you want to rank for, just change some the other on page factors and link building
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
422 vs 404 Status Codes
We work with an automotive industry platform provider and whenever a vehicle is removed from inventory, a 404 error is returned. Being that inventory moves so quickly, we have a host of 404 errors in search console. The fix that the platform provider proposed was to return a 422 status code vs a 404. I'm not familiar with how a 422 may impact our optimization efforts. Is this a good approach, since there is no scalable way to 301 redirect all of those dead inventory pages.
Technical SEO | | AfroSEO0 -
Numbers in URL
Hey guys! Need your many awesome brains. 🙂 This may be a very basic question but am hoping you can help me out with some insights beyond "because Google says it's better". 🙂 I only recently started working with SEO, and I work for a SaaS website builder company that has millions of open/active user sites, and all our user sites URLs, instead of www.mydomainname.com/gallery or myusername.simplesite.com/about, we use numbers, so www.mysite.com/453112 or myusername.simplesite.com/426521 The Sales manager has asked me to figure out if it will pay off for us in terms of traffic (other benefits?) to change it from the number system to the "proper" and right way of setting up these URLs. He's looking for rather concrete answers, as he usually sits with paid search and is therefore used to the mindset of "if we do x it will yield us y in z months". I'm finding it quite difficult to find case studies/other concrete examples beyond the generic, vague implication that it will simply be "better" (when for example looking at SEO checklists and search engine guidelines). Will it make a difference? How so? I have to convince our developers of the importance and priority of this adjustment, or it will just drown in the many projects they already have. So truly, any insights would be so very welcome. Thank you!
Technical SEO | | michelledemaree2 -
Mobile URL parameter (Redirection to desktop)
Hello, We have a parallel mobile website and recently we implemented a link pointing to the desktop website. This redirect is happening via a javascript code and results in a url followed by this paramenter: ?m=off Example:
Technical SEO | | echo1
http://www.m.website.com redirects to:
http://www.website.com/?m=off Questions: Will the "http://www.website.com/?m=off" be considered duplicate content with "http://www.website.com" since they both return the same content? Is there any possibility that Google will take into consideration the url ending in "/?m=off"? How should we treat this new url? The webmaster tools URL parameter configuration at the moment isn't experiencing problems but should we submit the parameter anyway in order not to be indexed or should we wait first and see the error response? In case we should submit this for removal... what's the best way to do it? Like this? Parameter: ?m=off Does this parameter change page content seen by the user? - doesn't affect page content Any help is much appreciated.
Thank you!0 -
Special characters in URL
Hi There, We're in the process of changing our URL structure to be more SEO friendly. Right now I'm struggling to find a good way to handle slashes that are part of a targeted keyword. For example, if I have a product page and my product title is "1/2 ct Diamond Earrings in 14K Gold" which of the following URLs is the right way to go if I'm targeting the product title as the search keyword? example.com/jewelry/1-2-ct-diamond-earrings-in-14k-gold example.com/jewelry/12-ct-diamond-earrings-in-14k-gold example.com/jewelry/1_2-ct-diamond-earrings-in-14k-gold example.com/jewelry/1%2F2-ct-diamond-earrings-in-14k-gold Thanks!
Technical SEO | | Richline_Digital0 -
Best URL-structure for ecommerce store?
What structure will recommend to the product pages? Lets make an example with the keyword "Luxim FZ200" With category in url:
Technical SEO | | gojesper
www.myelectronicshop.com/digital-cameras/luxim-FZ200.html With /product prefix:
www.myelectronicshop.com/product/luxim-FZ200.html Without category in url:
www.myelectronicshop.com/luxim-FZ200.html I have read in a blog post that Paddy Moogan recommend /lluxim-FZ200.html - i think i prefer this version too. But I can see that many of the bigger ecommerce stores are using a /product prefix before the product name. What is the reason for this? and what is best practice?0 -
Drupal URL Aliases vs 301 Redirects + Do URL Aliases create duplicates?
Hi all! I have just begun work on a Drupal site which heavily uses the URL Aliases feature. I fear that it is creating duplicate links. For example:: we have http://www.URL.com/index.php and http://www.URL.com/ In addition we are about to switch a lot of links and want to keep the search engine benefit. Am I right in thinking URL aliases change the URL, while leaving the old URL live and without creating search engine friendly redirects such as 301s? Thanks for any help! Christian
Technical SEO | | ChristianMKTG0 -
Trailing Slashes In Url use Canonical Url or 301 Redirect?
I was thinking of using 301 redirects for trailing slahes to no trailing slashes for my urls. EG: www.url.com/page1/ 301 redirect to www.url.com/page1 Already got a redirect for non-www to www already. Just wondering in my case would it be best to continue using htacces for the trailing slash redirect or just go with Canonical URLs?
Technical SEO | | upick-1623910 -
Duplicate canonical URLs in WordPress
Hi everyone, I'm driving myself insane trying to figure this one out and am hoping someone has more technical chops than I do. Here's the situation... I'm getting duplicate canonical tags on my pages and posts, one is inside of the WordPress SEO (plugin) commented section, and the other is elsewhere in the header. I am running the latest version of WordPress 3.1.3 and the Genesis framework. After doing some testing and adding the following filters to my functions.php: <code>remove_action('wp_head', 'genesis_canonical'); remove_action('wp_head', 'rel_canonical');</code> ... what I get is this: With the plugin active + NO "remove action" - duplicate canonical tags
Technical SEO | | robertdempsey
With the plugin disabled + NO "remove action" - a single canonical tag
With the plugin disabled + A "remove action" - no canonical tag I have tried using only one of these remove_actions at a time, and then combining them both. Regardless, as long as I have the plugin active I get duplicate canonical tags. Is this a bug in the plugin, perhaps somehow enabling the canonical functionality of WordPress? Thanks for your help everyone. Robert Dempsey0
