Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Singular vs plural in urls
-
In keyword research for an ecommerce site, I've found that widget, singular gets a lot more searches than widgets, plural AND is much less competitive. Is it better for SEO purposes to have the URLs (and matching title tags) in the catalog as /brass-widget.html, /steel-widget.html, etc., or /brass-widgets.html, etc.?
I'm worried that a) searches for widgets will pass by the singular urls but not vice versa, and b) the singular form will strike visitors as bad grammar. Any advice?
-
What is better? Singular vs Plural? We tried putting keywords that is singular but there are many other plural keywords within that landing page. Now that plural keyword is outranking the singular.
What is the best practice for this? We want the singular keyword to rank higher the the plural?
thanks
-
The way I have always looked at this is to add the 's'
That way you have the singular AND plural keyword covered.
The singular is of course in the url as well and that s just makes your site more optimized for the plural too.
Then to really differentiate which one you want to rank for, just change some the other on page factors and link building
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Folders in url structure?
Hello, Revamping an out-of-date website and am wondering if I need to include the folders (categories) in the url structure? The proposed structure has 8 main folders. I've been reading that Google is ok if the folder is not included in the url, but is it really? The hesitation I have is that the urls are getting long and the main folder only has only a sub folder beneath it. So, /folder-name/facility-name/treatment-overview. This looks too long, doesn't it? Thanks!
Technical SEO | | lfrazer1230 -
URL has caps, but canonical does not. Now what?
Hi, Just started working with a site that has the occasional url with a capital, but then the url in the canonical as lower case. Neither, when entered in a browser, resolves to the other. It's a Shopify site. What do you think I should do?
Technical SEO | | 945010 -
422 vs 404 Status Codes
We work with an automotive industry platform provider and whenever a vehicle is removed from inventory, a 404 error is returned. Being that inventory moves so quickly, we have a host of 404 errors in search console. The fix that the platform provider proposed was to return a 422 status code vs a 404. I'm not familiar with how a 422 may impact our optimization efforts. Is this a good approach, since there is no scalable way to 301 redirect all of those dead inventory pages.
Technical SEO | | AfroSEO0 -
Special characters in URL
Will registered trademark symbol within a URL be bad? I know some special characters are unsafe (#, >, etc.) but can not find anything that mentions registered trademark. Thanks!
Technical SEO | | bonnierSEO0 -
Root directory vs. subdirectories
Hello. How much more important does Google consider pages in the root directory relative to pages in a subdirectory? Is it best to keep the most important pages of a site in the root directory? Thanks!
Technical SEO | | nyc-seo0 -
Special characters in URL
Hi There, We're in the process of changing our URL structure to be more SEO friendly. Right now I'm struggling to find a good way to handle slashes that are part of a targeted keyword. For example, if I have a product page and my product title is "1/2 ct Diamond Earrings in 14K Gold" which of the following URLs is the right way to go if I'm targeting the product title as the search keyword? example.com/jewelry/1-2-ct-diamond-earrings-in-14k-gold example.com/jewelry/12-ct-diamond-earrings-in-14k-gold example.com/jewelry/1_2-ct-diamond-earrings-in-14k-gold example.com/jewelry/1%2F2-ct-diamond-earrings-in-14k-gold Thanks!
Technical SEO | | Richline_Digital0 -
Ror.xml vs sitemap.xml
Hey Mozzers, So I've been reading somethings lately and some are saying that the top search engines do not use ror.xml sitemap but focus just on the sitemap.xml. Is that true? Do you use ror? if so, for what purpose, products, "special articles", other uses? Can sitemap be sufficient for all of those? Thank you, Vadim
Technical SEO | | vijayvasu0 -
Microsite on subdomain vs. subdirectory
Based on this post from 2009, it's recommended in most situations to set up a microsite as a subdirectory as opposed to a subdomain. http://www.seomoz.org/blog/understanding-root-domains-subdomains-vs-subfolders-microsites. The primary argument seems to be that the search engines view the subdomain as a separate entity from the domain and therefore, the subdomain doesn't benefit from any of the trust rank, quality scores, etc. Rand made a comment that seemed like the subdomain could SOMETIMES inherit some of these factors, but didn't expound on those instances. What determines whether the search engine will view your subdomain hosted microsite as part of the main domain vs. a completely separate site? I read it has to do with the interlinking between the two.
Technical SEO | | ryanwats0