• BBgmoro

        See all notifications

        Skip to content
        Moz logo Menu open Menu close
        • Products
          • Moz Pro
          • Moz Pro Home
          • Moz Local
          • Moz Local Home
          • STAT
          • Moz API
          • Moz API Home
          • Compare SEO Products
          • Moz Data
        • Free SEO Tools
          • Domain Analysis
          • Keyword Explorer
          • Link Explorer
          • Competitive Research
          • MozBar
          • More Free SEO Tools
        • Learn SEO
          • Beginner's Guide to SEO
          • SEO Learning Center
          • Moz Academy
          • MozCon
          • Webinars, Whitepapers, & Guides
        • Blog
        • Why Moz
          • Digital Marketers
          • Agency Solutions
          • Enterprise Solutions
          • Small Business Solutions
          • The Moz Story
          • New Releases
        • Log in
        • Log out
        • Products
          • Moz Pro

            Your all-in-one suite of SEO essentials.

          • Moz Local

            Raise your local SEO visibility with complete local SEO management.

          • STAT

            SERP tracking and analytics for enterprise SEO experts.

          • Moz API

            Power your SEO with our index of over 44 trillion links.

          • Compare SEO Products

            See which Moz SEO solution best meets your business needs.

          • Moz Data

            Power your SEO strategy & AI models with custom data solutions.

          Turn SEO data into actionable content briefs

          Turn SEO data into actionable content briefs

          Learn more
        • Free SEO Tools
          • Domain Analysis

            Get top competitive SEO metrics like DA, top pages and more.

          • Keyword Explorer

            Find traffic-driving keywords with our 1.25 billion+ keyword index.

          • Link Explorer

            Explore over 40 trillion links for powerful backlink data.

          • Competitive Research

            Uncover valuable insights on your organic search competitors.

          • MozBar

            See top SEO metrics for free as you browse the web.

          • More Free SEO Tools

            Explore all the free SEO tools Moz has to offer.

          Let your business shine with Listings AI

          Let your business shine with Listings AI

          Get found
        • Learn SEO
          • Beginner's Guide to SEO

            The #1 most popular introduction to SEO, trusted by millions.

          • SEO Learning Center

            Broaden your knowledge with SEO resources for all skill levels.

          • On-Demand Webinars

            Learn modern SEO best practices from industry experts.

          • How-To Guides

            Step-by-step guides to search success from the authority on SEO.

          • Moz Academy

            Upskill and get certified with on-demand courses & certifications.

          • MozCon

            Save on Early Bird tickets and join us in London or New York City

          Access 20 years of data with flexible pricing
          Moz API

          Access 20 years of data with flexible pricing

          Find your plan
        • Blog
        • Why Moz
          • Digital Marketers

            Simplify SEO tasks to save time and grow your traffic.

          • Small Business Solutions

            Uncover insights to make smarter marketing decisions in less time.

          • Agency Solutions

            Earn & keep valuable clients with unparalleled data & insights.

          • Enterprise Solutions

            Gain a competitive edge in the ever-changing world of search.

          • The Moz Story

            Moz was the first & remains the most trusted SEO company.

          • New Releases

            Get the scoop on the latest and greatest from Moz.

          Surface actionable competitive intel
          New Feature

          Surface actionable competitive intel

          Learn More
        • Log in
          • Moz Pro
          • Moz Local
          • Moz Local Dashboard
          • Moz API
          • Moz API Dashboard
          • Moz Academy
        • Avatar
          • Moz Home
          • Notifications
          • Account & Billing
          • Manage Users
          • Community Profile
          • My Q&A
          • My Videos
          • Log Out

        The Moz Q&A Forum

        • Forum
        • Questions
        • My Q&A
        • Users
        • Ask the Community

        Welcome to the Q&A Forum

        Browse the forum for helpful insights and fresh discussions about all things SEO.

        1. Home
        2. SEO Tactics
        3. Intermediate & Advanced SEO
        4. External 404 vs Internal 404

        Moz Q&A is closed.

        After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.

        External 404 vs Internal 404

        Intermediate & Advanced SEO
        2
        2
        1287
        Loading More Posts
        • Watching

          Notify me of new replies.
          Show question in unread.

        • Not Watching

          Do not notify me of new replies.
          Show question in unread if category is not ignored.

        • Ignoring

          Do not notify me of new replies.
          Do not show question in unread.

        • Oldest to Newest
        • Newest to Oldest
        • Most Votes
        Reply
        • Reply as question
        Locked
        This topic has been deleted. Only users with question management privileges can see it.
        • SamBuck
          SamBuck last edited by

          Which one is bad?

          External - when someone adds an incorrect link to your site, maybe does a typo when linking to an inner page. This page never existed on your site, google shows this as a 404 in Webmaster tools.

          Internal - a page existed, google indexed it, and you deleted it and didnt add a 301.

          Internal ones are in the webmaster's control, and i can understand if google gets upset if it sees a 404 for a URL that existed before, however surely "externally created" 404 shoudnt cause any harm cause that page never existed. And someone has inserted an incorrect link to your site.

          1 Reply Last reply Reply Quote 0
          • deltasystems
            deltasystems Subscriber last edited by

            What exactly do you mean by "bad?"

            They are both undesired. You certainly won't be penalized for having a 404 specifically, but you may see a decrease in ranking if it affects your site structure or if the pages you lost were passing along page authority to other pages.

            You should do everything you can to limit both. Both are equally bad.

            Let me know if I understood the question correctly. Cheers!

            1 Reply Last reply Reply Quote 0
            • 1 / 1
            • First post
              Last post

            Browse Questions

            Explore more categories

            • Moz Tools

              Chat with the community about the Moz tools.

            • SEO Tactics

              Discuss the SEO process with fellow marketers

            • Community

              Discuss industry events, jobs, and news!

            • Digital Marketing

              Chat about tactics outside of SEO

            • Research & Trends

              Dive into research and trends in the search industry.

            • Support

              Connect on product support and feature requests.

            • See all categories

            Related Questions

            • SEOdub

              Can I add external links to my sitemap?

              Hi, I'm integrating with a service that adds 3rd-party images/videos (owned by them, hosted on their server) to my site. For instance, the service might have tons of pictures/videos of cars; and then when I integrate, I can show my users these pictures/videos about cars I might be selling. But I'm wondering how to build out the sitemap--I would like to include reference to these images/videos, so Google knows I'm using lots of multimedia. How's the most white-hat way to do that? Can I add external links to my sitemap pointing to these images/videos hosted on a different server, or is that frowned upon? Thanks in advance.

              Intermediate & Advanced SEO | | SEOdub
              0
            • Web3Marketing87

              P.O Box VS. Actual Address

              We have a website (http://www.delivertech.ca) that uses a P.O Box number versus an actual address as their "location". Does this affect SEO? Is it better to use an actual address? Thanks.

              Intermediate & Advanced SEO | | Web3Marketing87
              0
            • kvivek05

              SEO Impact of External links in JS tag

              We have our JS tag and iframe tag being used over by 100 leading websites. What would be the SEO impact if we added a follow link in the iframe. Would it have any negative impact ? Vivek

              Intermediate & Advanced SEO | | kvivek05
              0
            • nchachula

              SEO value of affiliate external links

              There are websites that have linked to my site. Whenever I hover over link I see my direct website URL and I am not seeing "no follow" when viewing source code so I assume these are passing link juice. However when I click on link it directs briefly to shareasale (affiliate account) in web address bar, but then quickly directs back to my website URL as directed. I was curious if these good links I am acquiring truly pass juice or since they briefly pass through an affiliate site if that cancels or dilutes the link juice. Also I am noticing when inspecting element that after the HREF it says class="external-link" I am just not sure if my link building efforts are being ruined by having an affiliate account running.I did not tell them I had one. I guess they are searching to see that I have one and trying to make a few extra commission dollars.

              Intermediate & Advanced SEO | | nchachula
              0
            • monicapopa

              Not found errors (404) due to being hacked

              Hi Moz Guru's Our website was hacked a few months ago, since then we have taken various measures, last one being redesigning the website all together and removing it from a WordPress platform. So far all is going well, except that the 404 not found errors keeps coming up in Google Webmaster tools. The URLs are spam pages that were created by the virus. And these spam pages have been indexed by Google, and now we are struggling to get rid of them. Is there any way we can deal with these 404 spam pages links? Is marking all of them as fixed in the webmaster tools - search console- crawl errors helpful in any way? Can this have a negative impact on the SEO ? Looking forward to your answers. Many thanks.

              Intermediate & Advanced SEO | | monicapopa
              0
            • jsmythd

              404 Errors with my RSS Feed/sitemap

              In my google webmasters I just started getting 404 errors that I'm not sure how to redirect. I'm getting quite a few that are ending in /feed/ for instance /nyc-accident-injury/feed/
              contact-us-thank-you/feed/ and then also a problem with my sitemap I guess? With /site-map/?postsort=tags The domain is pulversthompson.com

              Intermediate & Advanced SEO | | jsmythd
              0
            • team_tic

              International SEO - cannibalisation and duplicate content

              Hello all, I look after (in house) 3 domains for one niche travel business across three TLDs: .com .com.au and co.uk and a fourth domain on a co.nz TLD which was recently removed from Googles index. Symptoms: For the past 12 months we have been experiencing canibalisation in the SERPs (namely .com.au being rendered in .com) and Panda related ranking devaluations between our .com site and com.au site. Around 12 months ago the .com TLD was hit hard (80% drop in target KWs) by Panda (probably) and we began to action the below changes. Around 6 weeks ago our .com TLD saw big overnight increases in rankings (to date a 70% averaged increase). However, almost to the same percentage we saw in the .com TLD we suffered significant  drops in our .com.au rankings. Basically Google seemed to switch its attention from .com TLD to the .com.au TLD. Note: Each TLD is over 6 years old, we've never proactively gone after links (Penguin) and have always aimed for quality in an often spammy industry. **Have done: ** Adding HREF LANG markup to all pages on all domain Each TLD uses local vernacular e.g for the .com site is American Each TLD has pricing in the regional currency Each TLD has details of the respective local offices, the copy references the lacation, we have significant press coverage in each country like The Guardian for our .co.uk site and Sydney Morning Herlad for our Australia site Targeting each site to its respective market in WMT Each TLDs core-pages (within 3 clicks of the primary nav) are 100% unique We're continuing to re-write and publish unique content to each TLD on a weekly basis As the .co.nz site drove such little traffic re-wrting we added no-idex and the TLD has almost compelte dissapread (16% of pages remain) from the SERPs. XML sitemaps Google + profile for each TLD **Have not done: ** Hosted each TLD on a local server Around 600 pages per TLD are duplicated across all TLDs (roughly 50% of all content). These are way down the IA but still duplicated. Images/video sources from local servers Added address and contact details using SCHEMA markup Any help, advice or just validation on this subject would be appreciated! Kian

              Intermediate & Advanced SEO | | team_tic
              1
            • Eric_R

              Removing Content 301 vs 410 question

              Hello, I was hoping to get the SEOmoz community’s advice on how to remove content most effectively from a large website. I just read a very thought-provoking thread in which Dr. Pete and Kerry22 answered a question about how to cut content in order to recover from Panda.  (http://www.seomoz.org/q/panda-recovery-what-is-the-best-way-to-shrink-your-index-and-make-google-aware). Kerry22 mentioned a process in which 410s would be totally visible to googlebot so that it would easily recognize the removal of content.  The conversation implied that it is not just important to remove the content, but also to give google the ability to recrawl that content to indeed confirm the content was removed (as opposed to just recrawling the site and not finding the content anywhere). This really made lots of sense to me and also struck a personal chord… Our website was hit by a later Panda refresh back in March 2012, and ever since then we have been aggressive about cutting content and doing what we can to improve user experience. When we cut pages, though, we used a different approach, doing all of the below steps:
              1. We cut the pages
              2. We set up permanent 301 redirects for all of them immediately.
              3. And at the same time, we would always remove from our site all links pointing to these pages (to make sure users didn’t stumble upon the removed pages. When we cut the content pages, we would either delete them or unpublish them, causing them to 404 or 401, but this is probably a moot point since we gave them 301 redirects every time anyway.  We thought we could signal to Google that we removed the content while avoiding generating lots of errors that way… I see that this is basically the exact opposite of Dr. Pete's advice and opposite what Kerry22 used in order to get a recovery, and meanwhile here we are still trying to help our site recover.  We've been feeling that our site should no longer be under the shadow of Panda. So here is what I'm wondering, and I'd be very appreciative of advice or answers for the following questions: 1. Is it possible that Google still thinks we have this content on our site, and we continue to suffer from Panda because of this?  
              Could there be a residual taint caused by the way we removed it, or is it all water under the bridge at this point because Google would have figured out we removed it (albeit not in a preferred way)? 2.  If there’s a possibility our former cutting process has caused lasting issues and affected how Google sees us, what can we do now (if anything) to correct the damage we did? Thank you in advance for your help,
              Eric

              Intermediate & Advanced SEO | | Eric_R
              1

            Get started with Moz Pro!

            Unlock the power of advanced SEO tools and data-driven insights.

            Start my free trial
            Products
            • Moz Pro
            • Moz Local
            • Moz API
            • Moz Data
            • STAT
            • Product Updates
            Moz Solutions
            • SMB Solutions
            • Agency Solutions
            • Enterprise Solutions
            • Digital Marketers
            Free SEO Tools
            • Domain Authority Checker
            • Link Explorer
            • Keyword Explorer
            • Competitive Research
            • Brand Authority Checker
            • Local Citation Checker
            • MozBar Extension
            • MozCast
            Resources
            • Blog
            • SEO Learning Center
            • Help Hub
            • Beginner's Guide to SEO
            • How-to Guides
            • Moz Academy
            • API Docs
            About Moz
            • About
            • Team
            • Careers
            • Contact
            Why Moz
            • Case Studies
            • Testimonials
            Get Involved
            • Become an Affiliate
            • MozCon
            • Webinars
            • Practical Marketer Series
            • MozPod
            Connect with us

            Contact the Help team

            Join our newsletter
            Moz logo
            © 2021 - 2026 SEOMoz, Inc., a Ziff Davis company. All rights reserved. Moz is a registered trademark of SEOMoz, Inc.
            • Accessibility
            • Terms of Use
            • Privacy

            Looks like your connection to Moz was lost, please wait while we try to reconnect.