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    4. Urls with or without .html ending

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    Urls with or without .html ending

    Technical SEO
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    • sesertin
      sesertin last edited by

      Hello,

      Can anyone show me some authority info on wheher links are better with or without a .html ending?

      Thanks is advance

      1 Reply Last reply Reply Quote 0
      • KeriMorgret
        KeriMorgret last edited by

        Another advantage of not having a technology extension is that if you change technologies and go from .html to .asp, you don't have to change all of your URLs and worry about redirects and lost link juice.

        1 Reply Last reply Reply Quote 0
        • ASOS
          ASOS last edited by

          I agree with all three of your guys - make it as clean as you possibly can. 🙂

          1 Reply Last reply Reply Quote 0
          • stefanok
            stefanok last edited by

            I totally agree with John and Woj. Clean, short , crisp and to the point url's is what you should be striving for. HTMLextension is a preference but not a law.

            1 Reply Last reply Reply Quote 0
            • wojkwasi
              wojkwasi last edited by

              Generally the shorter the URL the better - both from an indexing & usability perspectives..

              Also, shorter URLs attract higher click-thru rates 🙂

              Further discussion/reading:

              • http://www.seomoz.org/q/why-isn-t-seomoz-using-file-extensions-html-etc-on-any-of-their-web-page-urls
              • http://www.seomoz.org/blog/11-best-practices-for-urls
              • http://www.seomoz.org/qa/view/8183/do-file-extensions-matter-anymore
              1 Reply Last reply Reply Quote 2
              • john4math
                john4math last edited by

                As a user, I prefer the URLs without.  Looking at the SEOMoz 2011 Rankings, longer URLs correlate to worse rankings, so do yourself and your users a favor and save them 5 characters.

                http://www.seomoz.org/article/search-ranking-factors#metrics-8

                1 Reply Last reply Reply Quote 2
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