Hi Jonathan,

Welcome to the Moz community!

You should definitely update the display and landing page URLs to match the landing page the user will eventually end up. Not doing so could be in violation of the Google AdWords policy and negatively impact your account.

source: https://support.google.com/adwordspolicy/answer/6021546?rd=1#027

• Redirects: You can use a redirect for tracking purposes as long as the destination URL's final resulting page uses the same domain as your display URL.

I know that in the above they talk about redirects for tracking purposes, but it remains the same for general advertising guidelines.

Updating the ads shouldn't be much of an issue, though, with Excel and the AdWords editor. I suggest exporting all of your campaign ads into Excel and then doing a Find and Replace to update all of the URLs to the new domain. Then you can easily import those ads back into the AdWords editor.

In fact, I believe the AdWords editor added this as a native function in the 11.0 version.

https://support.google.com/adwords/editor/answer/47657?hl=en

I'd like to add to the answers above.

First, I agree - do not block foreign visitors. There are many reasons for this, do not worry about their bounce rates.

Second, and the part I'm adding, is I suggest setting up a Filtered View in your Google Analytics that only tracks your target demographic, in your situation the UK visitors.

This Filtered View will allow you to see more accurate metrics for the people you're targeting and allow you to do a better analysis of your web analytics. Make sure to add that filtered view and not overwrite your unfiltered view, so if you ever do expand into the other geographic locations you can dig into their performance analytics as well.

Regardless of the nofollow attribute, having spammy links in your link portfolio can hurt your SEO and cause a penalty. If you've identified links that are clearly on spammy site, proactively dissavow those links. Don't think that just because they have a nofollow attribute that your site is safe from penalty, because they are not.

Edited for directories - it all goes back to the quality of the link and website linking. If the directory is legitimate and useful to users, then consider it a good link. If the directory is a hodgepodge of links that was only generated to be a link farm, then get rid of it before it does you harm, because it isn't doing you any good.

Google never said that they would not be crawling and indexing the content and a quick Google search of your own pages should show that the content is being indexed, as it should.

However, JM's mention of it being discounted **is very concerning, **especially to ecommerce websites where tabbed information is very popular.

For this reason, I've chosen to look towards Amazon and their product page methodology. Most of us have probably been frustrated that Amazon outranks us in the SERPs, when it comes to ecommerce. They elect to show all the product information in one long, seemingly unfriendly UI. However, it works and works very well.

I'm moving away from tabbed content and electing to show longer product pages. The only content I'm keeping behind tabs is content that is common across my competitors, such as specifications, size charts, ect.

My reviews, product Q&As, and other pertinent information is being moved up to the front of the page to get the most authority as possible. I suggest doing the same.

A nod from the wizard :0 - I'm counting this week as a good friggen week!

Have you added a filtered view to the profile? If so, you may only be looking at the filtered view and there are no users that fall into that filter/report.

Do you use Real time reports often? If you do not frequently visit the real time reports then Google does sometimes suspend real time reports. After viewing the real time reports, the data should return in a couple hours.

Lastly, are you certain the tag is firing properly and you have users on the site? If only users within your network are on the site and you have an IP filter enabled, it would report 0 users. Try and open your site (and remain active on the site) from a computer not on your admin network and see if the report counts the visitors.

Is this a legit approach?

No, not really. Google has never confirmed the use of CTR as a ranking signal for their search rankings. And, services such as these point to the fact that if Google did use CTR as a heavy ranking signal, it could easily be manipulated. That's what this service is proposing they are doing, manipulating the search results.

Now, does CTR actually impact search rankings? It's only speculation at this time and does seem like a logical factor to influence ranking. Google wants to show the most relevant results to the user; the results that answer the users search query the quickest and most complete. However, I don't think it could ever be a heavy impact ranking factor because it can be so easily manipulated.

you may want to try out www.Cloudflare.com - They provide a free CDN which may give you a big boost in page speed with very little effort and it's free.