Shepherd Outdoor Media is a digital marketing agency dedicated to helping outfitters and outdoor adventure businesses grow their presence online. Founded by Dylan Carlson in 2021, the company began as a solo project in Round Rock, Texas, and later relocated to DuBois, Pennsylvania — the founder’s hometown.

The agency specializes in website design and development, CRM integration, and digital advertising tailored specifically for outdoor brands. With a mission to "digitize the outdoors," Shepherd Outdoor Media bridges traditional outdoor experiences with modern digital tools.