Worked for some of the most recognizable online media brands in the world, including Real Media, the Excite Network and About.com. His specific areas of expertise include content marketing strategy, SEO, PPC, link building and landing page optimization. Deep experience in both online display advertising and search engine marketing, having done technical and strategic SEO consulting for a number of Fortune 1000 brands including Farmers Insurance, Home Depot and the U.S. Department of Health. Bill has been quoted and featured as a source in Forbes Magazine, Business Insider, Entrepreneur Magazine, All Business and other major media publications, and has written hundreds of articles on entrepreneurship, web technology and personal finance.