Advanced SEO is simply any set of SEO techniques that require some degree of expert knowledge. It varies from person to person, but let's just say you probably won't master these in your first few months.
Advanced SEO typically involves technical concepts that are somewhat advanced, and/or a deeper understanding of the workings of Google's algorithm and are often employed by Professional SEOs. Anyone can master advanced concepts with the right strategic guidance and real life application.
Here, we've listed some of our favorite resources on advanced SEO, and you'll find the most recent blog posts below.
Professional’s Guide to SEO
: Professional SEO strategy all in one place, with chapters written by SEO experts, including Pete Meyers and Tom Capper.
Advanced SEO Strategy
: Your SEO is only as good as the strategy you've set. Learn how to craft a next-level SEO strategy that will work for your business and goals.
Working in SEO
: What does it mean to work in SEO? Learn more about the skills you need to advance your SEO career with this final chapter of the Professional’s Guide to SEO.
There have been some surprising shifts in how the marketing industry's changed its views of link building since 2014. Nicholas Chimonas breaks down the results of 2016's State of Link Building Survey for us.
International search expansion is one of the most confusing technical items in search marketing. This guide is here to help you navigate that expansion. Included are tips, data, link to an international tool, and a bonus international search troubleshooting guide!
Keywords or concepts? Wondering about what works in the now, Sam Nemzer devised an experiment to discover what the SERPs have to reveal about how Google interprets different yet synonymous keyword phrases.
Did you miss SearchFest 2016? Lucky for you, Jen Lopez is here to distill her experience at the conference, outlining the top takeaways from the talks she attended — from the importance of ranking #0 to exploring the idea of kaizen-style marketing.
Machine learning is becoming more and more prevalent in the SEO industry, driving algorithms on many major platforms. In this post, Eric Enge reveals his discoveries, insights, and predictions from his research on machine learning, discusses its influence on SEO, and introduces a machine learning tool he built to predict the chances of a retweet.
"If content is king, then the user is queen, and she rules the universe." Are you focusing too much on the content, rather than the user? In his last post as a Mozzer, Cyrus Shepard offers his single greatest SEO tip for improving your web traffic.
The SEOsphere has been abuzz with talk about Google's Panda algorithm recently. Jen Slegg, founder and editor of The SEM Post, reveals the key new takeaways from Google's own experts about Panda, and highlights actionable advice that SEOs can put into place right away.
The idea of Do-Know-Go queries have long been useful for SEOs in understanding and categorizing user search intent for web search. But with the increasing usage of Intelligent Personal Assistant apps, this framework requires an update to remain relevant. In today's post, Tom Anthony discusses a new layer to the Do-Know-Go model and speculates about the future of search.
Google is increasingly relying on machine learning and artificial intelligence, making ranking factors harder to understand, less predictable, and less uniform across keywords. It's becoming such a complex system, that we often can't really know how a change will affect our own site until we roll it out.
In this environment, we'll need to use split-testing more and more.
Just being a "better" brand than your competitors is no longer good enough. This post outlines what it takes to be a 10x brand and why it's critical for the future of your business.
Last week, Google made the unprecedented move of releasing the entire Search Quality Rater’s Guidelines. Explore key insights from this 160-page document that details just what they're looking for in a webpage.