Branding

Discover strategies and insights to build, strengthen, and grow your brand in the digital landscape. From establishing brand identity and implementing technical SEO fundamentals to creating compelling brand stories, this category explores how to increase brand visibility, foster customer loyalty, and achieve sustainable growth. Whether you're a growing business or established brand, find actionable advice on brand positioning, recognition, and digital presence optimization.

Check your Brand Authority : How does your brand stack up, check the score the makes the concept of brands concrete so that you can see the big picture of our own sites, our prospects, and our marketing and PR efforts.

Introducing Brand Authority : What is Brand Authority and how is it calculated?

Why Should SEOs Measure Brand? — Whiteboard Friday : In this Whiteboard Friday, Tom Capper explores why SEOs should measure their brand, with specific reference to Moz’s new metric, Brand Authority

Most Recent Articles on Branding

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How and Why You Should Create Informational Content with POVs
Victor Ijidola

How and Why You Should Create Informational Content with POVs

Content Marketing | Branding

Informational SEO content, by itself, only drives traffic. You want your content to persuade your readers to do something. That's where points of view (POVs) come in. In this article, Victor Ijidola explains that by sharing your POV, you're not just providing information. You're providing value. You're showing your readers that you understand their problems and you have a solution for them.