Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Becoming an Industry Thought Leader: Advanced Techniques for Finding the Best Places to Pitch Guest Posts
If you’re involved in any kind of digital PR, you know how hard it can be to find a good home for your content. In this post, learn how to identify the best, highest ROI publishers for building consistent, mutually beneficial guest posting relationships with.
Better Content Through NLP (Natural Language Processing)
Writing content that is easier for Google, a robot, to understand can actually make you a better writer and help you write better content for humans. Learn about how Google uses NLP (natural language processing) to truly understand content, and how you can harness that knowledge to better optimize what you write for people and bots alike.
It's Content and It's Links – Are We Making SEO Too Complicated?
Are we overcomplicating SEO? Andrew Dennis argues that we should focus our efforts on the two things it all boils down to: content and links.
The Content Distribution Playbook
Ross Simmonds reveals how to ramp up distribution so that your content resources — be they blog posts, videos, whitepapers, or more — are reaching the right people on the right channel at the right time.
Finding Ideas for a Video Series or Podcast
Have you ever wanted to break into the podcast or video series scene, but get stuck at the ideation phase? Join Phil Nottingham as he explores how we can both uncover great ideas for a series and follow through on them in this Whiteboard Friday.Level Up Your SEO Skills With Our Free Training
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The Featured Snippets Cheat Sheet and Interactive Q&A
Dig into the SEO community's biggest questions when it comes to featured snippets. Plus, snag your free download of the Featured Snippets Cheat Sheet for strategic tips and reminders on how to win snippets of your own!
How We Grew Blog Traffic by 650% in Two Years — Organically
Content marketing isn't easy when your industry's topics are dry. Here are the eight tactics one digital marketer used to triple blog growth for an e-commerce and manufacturing company in two years.
How to Write Content for Answers Using the Inverted Pyramid - Best of Whiteboard Friday
If you want a quick hack to write content for featured snippets, this isn't it. But the inverted pyramid method of writing *can* help you craft intentional, rich content that will help you rank for multiple queries and win more than one snippet at a time—learn how in this classic Whiteboard Friday featuring the one and only Dr. Pete!
Refurbishing Top Content - Best of Whiteboard Friday
You've got top-performing content that does REALLY well, but you're just letting it sit there. Isn't there a better way? In this Whiteboard Friday favorite, Britney Muller gives you strategies to milk your top content for all it's worth.
"Study Finds:" How Data-Driven Content Marketing Builds Links and Earns Press Mentions
We pulled 8,400 articles containing the text “study finds” to understand what types of data journalism, themes, and strategies for outreach can be most effective for link building.