Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
The ABCs of Video Content: How to Build a Video Marketing Strategy
Despite all this hype, many small to medium brands still use very few videos in their marketing, if they use any at all.
How to Boost Content Linkability Without Wasting Your Marketing Budget
Regardless of how good your content is, how well structured and valuable it may seem, it has nearly zero chances of getting attention in today’s overcrowded digital space. 
4 Key Lessons Content Marketers Can Take From Data Journalists
Create truly newsworthy content by leveraging these four key insights from data science and journalism.
Creating Quality Content in 2019 (For Search Engines and People)
Learn how to solve for searcher intent to create successful, quality content that makes people (and Google) happy.How to Set Up GTM Cookie Tracking (and Better Understand Content Engagement)
Learn how to get even more insight from your data by setting up cookies in Google Tag Manager.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Advanced Linkbuilding: How to Find the Absolute Best Publishers and Writers to Pitch
Find the best places to pitch the content you’ve worked so hard to create.
What a Two-Tiered SERP Means for Content Strategy
If you're a big site competing to rank for popular head terms, where's the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent.
The Influence of Voice Search on Featured Snippets
We’re in the midst of a natural language renaissance. And voice search is helping lead the charge, as well as the change in snippets.SEO Channel Context: An Analysis of Growth Opportunities
This article will show you a case of an SEO context analysis we used to determine the importance and role of SEO.
The Basics of Building an Intent-Based Keyword List
We know that creating keyword lists can be an Everest of an endeavour, so we’ve made a quick cheat-sheet to help ease the hurt.