Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Using STAT for Content Strategy
How can you use ranking results to figure out your content strategy? In this week's Whiteboard Friday, Dana DiTomaso shares her favorite tools and methods for identifying opportunities in the SERPs.Exploring Google's New Carousel Featured Snippet
In an effort to answer questions before you can even ask them, Google invented the carousel snippet. And then we ran the numbers to see what it’s all about.
How to Set Up Metrics to Optimize Your Digital PR Team's Press Coverage
What metrics are indicative of success in digital PR? Learn how to better define measurable KPIs for your online press coverage in this article.
5 Real Examples of Advanced Content Promotion Strategies
If you're looking to grow, your content promotion needs to move beyond mere social promotion. See how advanced content promotion strategies are working for successful companies and take away solid strategies you can emulate for improved growth.
How to Get Into Google News
How To Appear In Google News: How do you increase your chances of getting into Google News? Barry Adams shares the absolute requirements that can increase your chances of appearing in the much-coveted Google news carousel.Level Up Your SEO Skills With Our Free Training
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Evolving Keyword Research to Match Your Buyer's Journey
By focusing on optimizing pages for every stage of the buyer's journey, you're much more likely to satisfy searchers (and lead them through your funnel). Learn how to evolve your keyword research to the next level in this article.
Content Comprehensiveness
When Google says they prefer comprehensive, complete content, what does that really mean? In this week's episode of Whiteboard Friday, Kameron Jenkins explores actionable ways to translate the demands of the search engines into valuable, quality content that should help you rank.
7 Search Ranking Factors Analyzed: A Follow-Up Study
How does newly written, original content perform over time, and which factors may impact that performance? Check out the results in this correlation study analysis and see where it might be smart to focus your efforts (and what to stop doing).
What to Do with Your Old Blog Posts
Fallout from the days of mandatory blogging means that many of us have a ton of old content on the sites we manage. What's the best way to decide which posts to keep, which to repurpose, and which to get rid of altogether?
What Do You Do When You Lose Organic Traffic to Google SERP Features?
Google’s increasing dominance of their own SERPs has kicked up a lot of panic in the SEO industry. Discover smart strategies for climbing back to the top in this actionable article.