Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
The Long-Term Link Acquisition Value of Content Marketing
The long tail of link building holds a wealth of value, but you might not know it unless you've done the analysis. Luckily for us, Fractl did — here are the results.
How a Few Pages Can Make or Break Your Website
When even a fraction of your pages rank well for a high-intent query, the impact on your traffic can be astonishing. But to see surprising results, the process for creating content needs to be rigorous and heavily supported by data.
Where Clickbait, Linkbait, and Viral Content Fit in SEO Campaigns
For your clickbait and viral content efforts to bear fruit, they need to be done the right way and used in the right places. Rand discusses what kind of content investments make sense for this type of strategy and explains why it works in this week's Whiteboard Friday.
8 Common Website Mistakes Revealed Via Content Audits
Drawing insights from over a dozen recent content audits, Alli Berry outlines the most common website mistakes highlighted by an audit, providing the framework for improving your site content and talking to clients about what changes are needed and why.![The Google Ranking Factor You Can Influence in an Afternoon [Case Study]](https://a-moz.groupbuyseo.org/images/blog/banners/content-bd475af_2021-03-30-225549.png?auto=compress%2Cformat&fit=crop&dm=1617144949&s=da75de352ce320f47dbfb9a1cf2721f8)
The Google Ranking Factor You Can Influence in an Afternoon [Case Study]
One content marketing agency was able to improve their rankings within 60 seconds of being reindexed—and after careful, thoughtful retooling of the page content. Learn how they successfully catered to Hummingbird and what process they followed in this case study.Level Up Your SEO Skills With Our Free Training
Moz Academy Training
Complete courses to master SEO basics
Keyword Research Master Guide
Learn Keyword Research like the pros
Guide to SEO Competitor Analysis
Win rankings and traffic from your competition
Using the Cross Domain Rel=Canonical to Maximize the SEO Value of Cross-Posted Content
Same content, different domains? There's a tag for that. Rel=canonical can inform Google that the same content exists on multiple sites. Rand covers how to use it properly and what to keep in mind in this edition of Whiteboard Friday.
Reading Between the Lines: A 3-Step Guide to Reviewing Web Page Content
Re-evaluating and editing SEO content to make sure it's still relevant and impactful is just as important as creating it in the first place. Identify necessary changes and ensure your content continues to perform well using this 3-step guide and free grading rubric.
What Does It Mean to "Write for SEO" in 2018?
Writers regularly receive dangerously incorrect advice on how to write for SEO. To protect your site from Google penalties and ensure your writing is appropriate for modern SEO standards, Rand outlines outdated practices and a brief 5-step writing process for 2018.
How to Earn More Links and Social Shares: Insights From 759 Content Marketing Campaigns
What's the best way to earn links and social shares from content marketing? Your content should have an emotional hook, be surprising, and/or have broad appeal. There's also the matter of effective outreach. Learn what works from the results of 700+ content marketing campaigns.
Should SEOs & Content Marketers Play to the Social Networks' "Stay-On-Our-Site" Algorithms?
Increasingly, social networks are tweaking their algorithms to favor content that remains on their site, rather than send users to an outside source. This spells trouble for those trying to drive traffic and visitors to external pages, but what's an SEO or content marketer to do? This edition of Whiteboard Friday goes into detail on the pros and cons of each approach, then gives Rand's recommendations on how to balance your efforts going forward.