Content Marketing
Content forms the foundation of SEO. If you want to rank, you first need content. If you want to rank well in a competitive environment, you likely need an exceptional content strategy. Content can take many forms: blog posts, product pages, pdfs, videos, forums, and more. Almost anything you put on your website for your audience counts as "content."
Content Marketing is the practice of creating and marketing content for the purpose of driving traffic, increasing awareness, and/or supporting a brand.
In SEO, good content can also drive links to your website, which in turn helps to increase your search traffic from Google.
The Beginner's Guide to Content Marketing : If you’re brand new to content marketing, start here. We’ll explain the basics from A-Z.
Content Marketing Learning Center : Our free content marketing learning hub. Here, we’ve gathered our top resources in one place.
Thought Leadership : Chima Mmeje shows you how to craft a thought leadership strategy that complements your content marketing efforts and positions your brand as the source of truth.
How to Create 10x Content : Wondering just how to go about creating that ten-times-better content? We have a Whiteboard Friday for that.
How to Do a Content Audit : A thorough content audit can reveal your site's opportunities and pitfalls while providing actionable ideas for improvement. This comprehensive guide shows you how.
Use as Directed: A Content Marketing Plan for Robust Business Performance
Most marketers utilize content marketing, but it's not always clear how to use it effectively, measure your results, or see actual business value from the effort. Alexandra Tachalova shares tactical advice for preparing a content marketing plan that will prove valuable for your bottom line.
How to Write Marketing Case Studies That Convert
From getting client buy-in to storytelling to repurposing the content, investing in case studies can have powerful and long-lasting benefits. Learn how to craft a compelling, converting case study from the content experts at Fractl.
How to Build the Right Content Marketing Strategy for SEO Growth
Keywords are important for innumerable SEO tasks, but driving your content marketing strategy isn't one of them. Your strategy should be based on the audience you're trying to reach if you want your organic traffic to convert.![Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]](https://a-moz.groupbuyseo.org/images/blog/banners/content-bd475af_2021-03-30-230645.png?auto=compress%2Cformat&fit=crop&dm=1617145605&s=429ea9d4aa8564a74635f3f4196d325a)
Tangential Content Earns More Links and Social Shares in Boring Industries [New Research]
Research has shown that tangential content can earn 30% more linked mentions and 77% more shares on average than brand-focused campaigns.
Writing Headlines that Serve SEO, Social Media, and Website Visitors All Together
A single headline can't do it all. You need to develop something a little different for your goals tied to SEO, social media, and site visitors. This Whiteboard Friday covers a process to help optimize your titles across multiple platforms.Level Up Your SEO Skills With Our Free Training
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How to Turn Low-Value Content Into Neatly Organized Opportunities - Next Level
Low-quality site content results in unhappy visitors and potentially even Google penalties. You can identify thin, duplicate, or spam-like content using a tool like Site Crawl.
Paid Social for Content Marketing Launches
Boosting your signal with paid social introduces your brand to new audiences and improves traffic and overall results for your content marketing launches. Today's Whiteboard Friday highlights four straightforward, actionable tactics you can use ASAP to make those launches shine.
Building a Community of Advocates Through Smart Content
Having strong brand advocates can help insulate your brand from crisis, lead to referring links and positive media coverage, and help you create content for your brand. Learn how to develop advocates for your brand in this post.
The Voice Playbook – Building a Marketing Plan for the Next Era in Computing
Voice is the next interface in computing. As a marketer, can you afford to sit and wait until it disrupts your industry, or should you take action? This guide tells you how.
The Perfect Blog Post Length and Publishing Frequency is B?!!$#÷x
The perfect blog post length or publishing frequency doesn't actually exist. "Perfect" isn't universal — your content's success depends on tons of personalized factors. It's all explained in this week's edition of Whiteboard Friday.