Whiteboard Friday
Howdy Moz fans! Welcome to Whiteboard Friday, the longest-running and most popular SEO video series. Featuring industry experts as guest hosts who share their hands-on SEO experience working with agencies, businesses, and consultancies. Each weekly episode delivers actionable SEO training to help you advance your career and master digital marketing.
Browse our curated favorites or check out the latest episodes below to stay on top of SEO best practices.
Brand Entity and SEO : Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph.
The Value of SEO Beyond Traffic and Leads : Discover why SEO should be viewed as your website's foundation rather than a set-and-forget tactic, and learn to communicate its full business impact.
Top SEO Tips for 2025 : Chima shares essential strategies for navigating SEO in an AI-driven landscape, helping you adapt and thrive in this transformative year.
Actually Accurate Analytics
Clean, useful Google Analytics data is all-important — both for you, and for the clients and colleagues that will be working on the site in the future. Ruth Burr Reedy shares her absolute best tips for getting your Analytics data accurate, consistent, and future-proof in this week's Whiteboard Friday.
Spectator to Partner: Turn Your Clients into SEO Allies - Best of Whiteboard Friday
Turning your clients into SEO allies is key for effective reporting and retention. But how do you do it? To complement our just-released Mini Guide to SEO Reporting, we're bringing back a fan favorite Whiteboard Friday!
The Local Algorithm: Relevance, Proximity, and Prominence
How does Google decide what goes into the local pack? In this week's Whiteboard Friday, renowned local SEO expert Mary Bowling lays out the three factors that drive Google's local algorithm in a simple and concise way anyone can understand.
All About Fraggles (Fragment + Handle)
What are "fraggles" in SEO and how do they relate to mobile-first indexing, entities, the Knowledge Graph, and your day-to-day work? Cindy Krum explains it all in this edition of Whiteboard Friday.
Better Content Through NLP (Natural Language Processing)
Writing content that is easier for Google, a robot, to understand can actually make you a better writer and help you write better content for humans. Learn about how Google uses NLP (natural language processing) to truly understand content, and how you can harness that knowledge to better optimize what you write for people and bots alike.Level Up Your SEO Skills With Our Free Training
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The Content Distribution Playbook
Ross Simmonds reveals how to ramp up distribution so that your content resources — be they blog posts, videos, whitepapers, or more — are reaching the right people on the right channel at the right time.
What Is BERT?
There's a lot of hype and misinformation about the new Google algorithm update. What actually is BERT, how does it work, and why does it matter to our work as SEOs? Join our own machine learning and natural language processing expert Britney Muller as she breaks down exactly what BERT is and what it means for the search industry.
Finding Ideas for a Video Series or Podcast
Have you ever wanted to break into the podcast or video series scene, but get stuck at the ideation phase? Join Phil Nottingham as he explores how we can both uncover great ideas for a series and follow through on them in this Whiteboard Friday.
Hypothesis Testing in SEO & Statistical Significance
A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this Whiteboard Friday, Emily Potter shares why A/B testing your changes is important and how to develop a hypothesis, what goes into collecting and analyzing the data, and how to draw your conclusions.
Machine Learning 101
Machine learning is only growing in importance for anyone working in the digital world, but it can often feel like an inaccessible subject. It doesn't have to be — and you don't have to miss out on the competitive edge it can give you when it comes to SEO task automation.