Is your SEO strategy falling flat in an AI-driven search world? Learn how integrated campaigns can boost brand mentions and visibility across every key channel.
Learn about why building links with digital PR is so hard, and understand what you can do to take the pressure off.
The intertwining of PR and SEO is not groundbreaking news; it's an established strategy for success in the digital age. Learn more in this article with Stephanie Wallace.
When done correctly, digital public relations enables brands to elevate their presence in online news publications while boosting website authority with a relevant, growing backlink profile. Learn more in this article.
In the field of public relations, the human touch remains essential and irreplaceable. Learn when not to use artificial intelligence in digital PR.
Learn about the importance of digital PR and link-building in this article by Kelsey Libert. Discover how can you consistently earn media coverage, while avoiding spammy link networks.
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In this post, Rebecca shares the digital PR tactics you can use to help to improve your E-E-A-T signals, explains why building trust and credibility needs to be at the top of your list if you want to have greater visibility in the search engine results, and ends with success stories that showcase how these tactics have led to commercial gains for brands in typically untrusted sectors.
Since 2019, Google has acknowledged that it uses Natural Language Understanding (NLU) when understanding the relevancy and intent of users' search queries. So why is no one measuring relevance when it comes to link profiles? The team at Journey Further sought to do just that – and in their latest study, they demonstrate why link relevance is more important than ever.
When done right, digital PR can deliver a range of benefits for both SEO and brand awareness, but building trust both with search engines and consumers takes time and consistency. In this piece, Jo goes through some examples of best PR practice, as well as how to avoid common pitfalls.
Rebecca explains how a relevant digital PR campaign can lead to commercial gain, and takes you through the steps to get there.
Please welcome back guest host, Andy Crestodina, for an episode all about the connection between people, relationships, and SEO outcomes. Specifically, how influencer marketing can drive SEO and authority.
Content marketing expert Amanda Milligan is back with three more ways to make your content more newsworthy.